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Daniel Rodgers

A lot of news that you will not see in the paper. A lot of technology that is coming out that will not see in the paper.

Remarketing 101: The No-Brainer Paid Search Tactic

As competition becomes increasingly fierce, B2B and B2C companies are all fighting for customers to read their content, and purchase their products or services. With so many options available to today’s consumers, many brands are searching for a way to stay top of mind with potential customers. Ready for a staggering piece of information? According [...]

The post Remarketing 101: The No-Brainer Paid Search Tactic appeared first on Online Marketing Blog - TopRank®.

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[AMA] I’m Michael Aagaard, Senior Conversion Optimizer at Unbounce. Ask Me Anything

What if you had a professional CRO on your side next time you had to run an A/B test? We want to make that happen. On November 30th, Unbounce's Senior Conversion Optimizer Michael Aagaard will be answering your burning questions about conversion rate optimization, A/B testing, conversion research, and everything in between.

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Social Listening 101: Why Monitoring Is Important

By now you know, for businesses at least, social media isn’t just a broadcast platform. A successful strategy is built around reaching the right people at the best time with the most insightful content. In…

This post Social Listening 101: Why Monitoring Is Important originally appeared on Sprout Social.

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Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts

Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization. In fact, [...]

The post Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts appeared first on Online Marketing Blog - TopRank®.

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Behind Every Click, There’s a Person [PODCAST]

Every marketer knows the importance of being data-driven — but what happens when you lose sight of the actual person behind the click? This week's episode of the Call to Action podcast explains why you don't have to choose between making your campaigns data-driven or people-focused.

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8 Tips on How to Get People to Read Your Blog

Let me ask you a question: If 50 people Tweeted your latest blog post, but none of them actually read it, does it matter? For years online marketers have stressed the importance of getting social shares…

This post 8 Tips on How to Get People to Read Your Blog originally appeared on Sprout Social.

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How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon

Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival? You’re not alone. Only 30% of B2B marketers [...]

The post How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon appeared first on Online Marketing Blog - TopRank®.

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The Hip Hop Guide to Landing Page Domination

Everything we know about landing pages, we learned from hip hop. Don't believe us? Here are five data-driven landing page lessons straight outta hip hop’s most iconic lyrics.

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How Collaborating With Influencers Generated Over 110k Views on SlideShare

Brands large and small are searching for ways to separate themselves from the pack. At the same time, most marketers are struggling with everything from producing enough content, to measuring content effectiveness. As more and more brands become publishers, it has become increasingly difficult for brands to create a variety of engaging content on a [...]

The post How Collaborating With Influencers Generated Over 110k Views on SlideShare appeared first on Online Marketing Blog - TopRank®.

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Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to glow-in-the-dark toilet paper – you compete with at least one, if not all, of these retailers. Read on to learn from how you can apply these lessons to your own holiday campaigns.

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