The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?).
In fact, Instagram has rolled out more feature updates for Stories than it has for general post publishing, which shows us just how important they consider this feature to be.
So, what does your business need to do to make sure you’re taking advantage of this community-building tool?
Here are five of our favorite tips:
1) Give us the BTS!
Yes, styled and plated food photography looks amazing on your grid. Yes, that new office tour your company put up is your best performing piece of content to date.
But you didn’t just pull that completed meal out of the oven, nor did you just walk into a completed remodeled office, did you? Didn’t you put in a little elbow grease to get these jobs done? Of course you did! Instagram users want to see that.
Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects.
As goes for the user, so should go for brands. Snap a few photos or video clips while you’re prepping that cake you’re going to feature in a post later this week for story use. Sharing an #OOTD? Let people see what didn’t make the final look. Filming a thirty-second promo video? Surely you’ve got an outtake or two to share. It’s that simple!
Check out how Influencer @GlutenFree.FollowMe uses her Story to give a step-by-step breakdown of a delicious snack she made.