It’s hard to believe the decade is already over. From the emergence of new social media platforms to innovations in marketing, the last 10 years have been defined by rapid change that’s kept brands on their toes.
And while it’s difficult to predict what the next 10 years of social media marketing holds for brands, the goals for marketers remain more or less the same. Strengthening connections with customers and turning social data into actionable insights will continue to be top priorities for organizations headed into the new year.
With a greater understanding of today’s social landscape, enterprise marketers can turn their attention towards elevating social media into the powerful business driver it can be. Marketers can use social data to achieve a variety of goals, whether it’s to stand head and shoulders above the competition or to improve business operations.
As enterprise businesses prepare their social media strategies for 2020 and beyond, we’ve identified five key strategies all marketers should consider to set themselves up for success.
1. Emphasize your brand’s differentiators
Consumers today have more brand options than ever before—and that spells trouble for enterprises trying to reach their intended audiences. As consumers navigate the options available to them, Sprout’s own research reveals 76% of consumers will shop with a brand they’re connected to over a competitor.
Creating connections starts when marketers focus on the things that make their brand unique. Highlighting differentiators, like what your brand stands for and why it was created in the first place, is one way to attract customer attention and loyalty. And instead of relying on your gut to tell you what those differentiators are, consider leveraging quantitative and qualitative data to inform your next move.
Netflix, for example, makes a point of emphasizing the streaming service’s unique brand value proposition across all of its social media platforms. From posting exclusive behind-the-scenes content to creating dedicated Twitter handles for its audience segments, Netflix uses its uniqueness to stand out from other streaming competitors.
2. Create content like a consumer
As marketers begin preparing their social content calendars for the year, relevance is key. Sprout research reveals more than 50% of consumers will unfollow brands that post irrelevant content.
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