In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry.
Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Not convinced? Here’s five stats to get you fired up about social media marketing for your software company.
Social media has become a stepping stone on the path to purchase for industries across the board. The software and tech industry is no exception, as 86% of consumers buying IT products use social media to help them make purchasing decisions. A strong brand identity and relevant, exciting and educational social content can turn leads into conversions.
Beyond your shared content, savvy B2B software buyers dig through discussions surrounding your brand on social, blogs and review sites, where trusted peers share their insights. Take control of the narrative by sharing customer feedback as marketing content. Testimonials and case studies that highlight customer success build trust and favorability among new leads.
Not only is social media a place for your content to shine, it’s an important customer service tool. Gone are the days of being placed on hold for hours as you wait to voice your concerns and feedback. Customers want prompt, personalized communication with businesses and one in every three customers turn to social to get it.
Software companies with intricate and complex products will face complaints about bugs and potential product flaws; that’s just the nature of the beast. How you react and respond is what matters most. In the Sprout Social Index, Edition XII: Call-out Culture, we found that about 50% of consumers stated they would boycott a brand due to a poor response on social.
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