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5 Marketing Podcasts To Strengthen Your B2B Efforts

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Red rivets in steel beams image. Podcasts are a fantastic way to find new takes and tactics for your B2B marketing. They’re also great for picking up new marketing ideas and getting fresh perspectives you might not otherwise find. We’ve put together a list of five podcasts that offer marketing insight from a wide array of industry innovators — who share their own stories along with tactics and advice to take your marketing efforts to the next level. From exploring the B2B content marketing trends that will grow in 2020 to first-person stories of life’s professional and personal adventures, the hosts and guests on these five podcasts have a great deal to share. Here is our random-order list of five podcasts to help strengthen your B2B marketing efforts in 2020 and beyond.

#1 – HBR IdeaCast by Harvard Business Review

HBR IdeaCast Summary: Each week the Harvard Business Review’s podcast HBR IdeaCast explores expansive topics affecting digital marketers at all levels, featuring some of the world’s most successful business-people.

  • Hosts: Alison Beard and Curt Nickisch
  • Recent Topics on Tap: To Truly Delight Customers — You Need Aesthetic Intelligence, Melinda Gates on Fighting for Gender Equality, How Companies Like Google and Alibaba Respond to Fast-Moving Markets
  • Recent Guests: Melinda Gates, Scott Young, Sari Wilde
  • Episode Length: 20 – 45 minutes

#2 – The Science of Social Media by Buffer

The Science Of Social Media Summary: Social scheduling platform Buffer hosts a marketing-related podcast called The Science of Social Media, and with a listening audience of more than 27,000, each week’s episode looks at a variety of social media-related topics from a diverse section of marketers and business professionals. Buffer also hosts the fine Breaking Brand podcast.

  • Hosts: Heather-Mae Pusztai and Dave Chapman
  • Recent Topics on Tap: Why social commerce will rule social media in 2020, The Complete Actionable Guide to Marketing Personas, A Crash Course in Building Custom Audiences for Your Social Media Ads
  • Recent Guests: Mari Smith, Matt Navarra
  • Episode Length: 12-20 minutes

#3 – Marketing Scoop by SEMrush

Marketing Scoop Summary: SEMrush’s Marketing Scoop podcast looks at digital marketing news and offers a cadre of guests sharing knowledge about a variety of marketing topics ranging from search and email to customer relationships and marketing research.

  • Hosts: David Bain and Judith Lewis
  • Recent Topics on Tap: How do you recover from a Google Penalty?, What Works Best for Email Marketing Now?, What is the ROI of optimizing your local search listings?
  • Recent Guests: Duane Forrester, Chad White, Colin Gray
  • Episode Length: 20 – 40 minutes

#4 – Mixergy

Mixergy Summary: The Mixery podcast features top leaders from businesses including Google, LinkedIn, Pixar and others, and offers a variety of inspiring ideas and stories on marketing and more.

  • Hosts: Andrew Warner
  • Recent Topics on Tap: Case Study: A virtual assistant company with a niche, How do you create company culture in an international business?, The $8 billion dollar software you’ve never heard of
  • Recent Guests: Craig Walker of Google Voice, Ryan Smith of Qualtrics, Ahti Heinla of Skype
  • Episode Length: 60+ minutes

#5 – The Digital Analytics Power Hour

Digital Analytics Power Hour Summary: The Digital Analytics Power Hour podcast takes an informal look at the analytics side of digital marketing, featuring a strong lineup of industry guests sharing their latest insights and stories.

  • Hosts: Michael Helbling, Tim Wilson, and Jim Cain
  • Recent Topics on Tap: Neuroscience, the Customer Experience, and the Data Therein, Is Multitouch Marketing Attribution Dead?, When the Data Contradicts Conventional Wisdom
  • Recent Guests: Priscilla Cheung, Diana Lucaci, Yali Sassoon
  • Episode Length: 45 minute to over an hour

Bonus Podcast – 3M Science Champions

3M Science Champions Screenshot Image As a bonus podcast that shows how B2B brands can benefit from incorporating podcasts into their efforts, check out our client 3M’s Science Champions podcast. It has featured a variety of industry experts including Professor Stephen Curry, Department of Life Sciences at Imperial College London, Dr. Suze Kundu, Materials Chemist and Science Presenter, Chris Gammell, Principal, Analog Life, LLC, and Matt Hartings, Associate Professor of Chemistry at American University.

Expand Your Own B2B Marketing Podcasting in 2020

With the insights you’ll gain by listening to the podcasts we’ve looked at from The Science of Social Media, Marketing Scoop, HBR IdeaCast, Mixergy, and The Digital Analytics Power Hour, your year ahead in 2020 can be filled with new inspiration and plenty of innovative B2B marketing ideas. Looking for even more marketing podcasts? We’ve got you covered, with “20 Podcasts To Elevate Your B2B Marketing” and “10 More Marketing Podcasts To Boost Your Business.” As B2B marketers, you’ll also find helpful insight about creating and marketing your own podcasts in the following five TopRank Marketing articles:

The post 5 Marketing Podcasts To Strengthen Your B2B Efforts appeared first on Online Marketing Blog – TopRank®.

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About Daniel Rodgers

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2020 March 27 MarketingCharts Chart

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LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging
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Social Media Consumption Grows Amid Coronavirus
Social media usage has sharply increased in the midst of the COVID-19 pandemic. Certain Instagram #ad campaign post likes have seen an increase of up to 76 percent during the past two weeks, as the majority of workers have shifted to temporary remote work. AList

CX in B2B Marketing: Top-of-Mind Strategy in 2020
54 percent of B2B marketers say their organizations are focusing most on customer experience and loyalty in their marketing efforts, according to newly-released report data examining global B2B customer experience priorities. MarketingProfs

Coronavirus: Emarketer lowers global ad spend projections for 2020
Worldwide ad spending will decrease due to the COVID-19 pandemic, with a previously expected $712 billion total being revised to $691 billion for 2020, a 3 percent decrease, according to newly-released forecast data, with many expecting even sharper forthcoming ad spend decreases. Marketing Land

B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
LinkedIn (client) is tops among senior B2B marketers for nurturing leads, with some 84 percent saying the Microsoft-owned platform is the most effective social media channel, followed by Facebook at 43 percent and YouTube at 25 percent, according to recently-released survey data of interest to B2B marketers. MarketingProfs

Facebook Warns of Ad Approval Delays Amid Staff Changes Due to COVID-19 Impacts
Facebook was among the first social media platform to announce that the COVID-19 pandemic would affect how it reviews and approves certain content including ads, with a full slate of Facebook monetized content options being impacted. Social Media Today

2020 March 27 Statistics Image

Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: Study
While some 64 percent of marketing teams said that their organizations use account based marketing (ABM) for at least half of their marketing, 90 percent consider it challenging to successfully use it across multiple channels including sales — two of several findings of interest to digital marketers in recently-released survey data. MediaPost

Instagram's Testing the Capability to Add Hashtags and Location to Stories Highlights
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Amazon could win big in the post-coronavirus retail economy
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Data Hub: Coronavirus and Marketing
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ON THE LIGHTER SIDE:

2020 March 27 Marketoonist Comic

A lighthearted look at how not to communicate right now by Marketoonist Tom Fishburne — Marketoonist

Diabolical Mailing List Admin Twirling Mustache and Cackling at Dead “Unsubscribe” Link — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP, Dell Technologies — 3 Tips For B2B Marketers When Your Big Trade Show Is Cancelled Due To Coronavirus — Forbes
  • SAP — Event industry and COVID-19: An insider’s point of view — The Future of Commerce
  • Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and please return again next Friday for a new selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes appeared first on Online Marketing Blog - TopRank®.

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