5 actionable strategies for social media branding strategies
While social media has been around for about 40 years, it wasn’t until Facebook launched a little over a decade ago that companies began paying attention to social media. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers). The digital addition of social media meant that companies had another outlet to brand for themselves.
Brand consistency across all networks is a challenge for every company. How do you make sure that you’re writing in a similar tone to your email customers as you are to your tv audience? How do you differentiate between the two audiences, if at all? How do you ensure that customers can recognize your brand even if it’s their first time seeing you on social media?
A brand is more than a logo or set of colors. We’ve written this guide to help you strategize how to ensure a consistent brand across multiple social media networks.
1. Cover your basics
We won’t go into the minute details of a basic branding makeover but what you do want to make sure you have is a consistent logo, banner colors, bio and handle. Some companies like to switch up logos between networks depending on how small the allotted photo space is. Whichever you choose, you want to ensure your profiles are similar enough that people will recognize them as from the same company.
In addition to checking on your profiles, take a moment to review your posting strategy. As mentioned before, consistency is important and this means sticking to a consistent posting schedule.
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