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Monthly Archives: May 2020

Facebook Updates Creator Studio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into […]

The post Facebook Updates Creator Studio appeared first on Social Media Marketing | Social Media Examiner.

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B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends

2020 May 29 MarketingCharts Chart

2020 May 29 MarketingCharts Chart What B2B Buyers Want From Tech Vendors Right Now 55 percent of B2B buyers say it's appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto Amidst an overall fall of 9 percent in April, ad spending for the technology vertical and the education and training segment were up 70 percent and 63 percent for the year, with streaming ad spend also up by some 18 percent, according to recently-released report data. Adweek Exclusive: New York Times phasing out all 3rd-party advertising data The New York Times has begun eliminating all third-party advertising targeting information, and by July the firm will instead use a fully-proprietary platform, the company recently announced. Axios Google’s digital-ad dominance is harming marketers and publishers, says new study Digital marketers and publishers have been hurt as a result of Google's online advertising dominance, according to a new study, with display ads the primary focus of the Omidyar Network and Public Knowledge report. AdAge Reddit Launches New, 12-Week Online Advertising School Program Social news and discussion platform Reddit has launched a three-month online community-driven advertising school program, led by director-level-or-above instructors covering 12 marketing topics, the firm recently announced. Social Media Today Polls Return to Messenger From Facebook. After a year’s absence Facebook Messenger polls have been brought back Digital marketers lamenting the elimination of Facebook's Messenger polls a year ago got good news recently, as the social media giant announced that it has brought the polling option back for group chats. Adweek 2020 May 29 Statistics Image Pandemic hastens shift in ad buying to mobile, study says During an overall drop in ad spending, mobile ad spend has fared the best, as its 15 percent decrease was less than the 25 percent seen for desktop ad buying, according to recently-released study data. Mobile Marketer Facebook Launches New App Called 'CatchUp' to Facilitate Group Phone Chats Facebook recently released a tool to help bring online conversations to real-time phone communications, with the lanch of CatchUp, becomming Facebook’s sixth new app release in the past half year, the firm announced. Social Media Today Enterprise Companies Struggle with Customer Experience Tasks Real-time insights, personalization, and consistent data formatting are the top three customer experience (CX) challenges for enterprise firms, according to recently-released study data. MarketingCharts LinkedIn Publishes New Guide to Key Content Trends Amid COVID-19 LinkedIn (client) has released new information about trending content on the Microsoft-owned platform, with top trending hashtags and other information of interest to digital marketers, the firm announced. Social Media Today ON THE LIGHTER SIDE: 2020 May 29 Marketoonist Comic A lighthearted look at “the new normal” by Marketoonist Tom Fishburne — Marketoonist Whoooaaa Duuuuude: Why We Stretch Words in Tweets and Texts — Wired TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Lee Odden — 20 Marketing Experts on Content that Helps Sales Reps Sell - Part 3 — Modus
  • Nick Nelson — 10 Ways to Improve Your Business While Working Remotely — Small Business Trends
  • Lee Odden — Klear interviews Lee Odden — John Gaylor
  • Lee Odden — Stop the Sales Drop: Marketing Shifts For Stronger Growth — Marketing Insider Group
  • Lee Odden — PIMtalk with Lee Odden: PIM, SEO, Content Marketing and B2B influencers [Video] — PIMTalk Podcast
  • Lee Odden — 5 Smart Tips for Managing the WFH Transition in Marketing — monday.com (client)
  • Ashley Zeckman — Ashley Zeckman: 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy — Content Marketing World
  • Lee Odden — “Stop the Sales Drop” Launches Sales and Marketing Peer Group — Business Wire
  • Lee Odden — How to boost SEO flow like a pro during COVID-19 — PR Daily
  • Lee Odden — Interview with Lee Odden – Breaking Free of Status Quo Marketing Tactics — Stop the Sales Drop
  • Lee Odden — Marketing Through Uncertain Times – 15 Experts Share Insights — Insight Brief
  • Lee Odden — Empathetic content marketing falls flat without authenticity [Video] — Search Engine Land
  • Lee Odden — How to measure content KPIs during COVID [Video] — Search Engine Land
  • Lee Odden — How to evaluate content marketing opportunities during COVID [Video] — Search Engine Land
  • Lee Odden — What’s Trending: Fortify the Fundamentals — LinkedIn (client)
Have you come across your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below. Thank you for joining us this week, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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How to Use Google Analytics to Eliminate Uncertainty

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of […]

The post How to Use Google Analytics to Eliminate Uncertainty appeared first on Social Media Marketing | Social Media Examiner.

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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]

This week, Unbounce launches the latest version of the Conversion Benchmark Report. Access fresh data and insights that'll give you a window into how your landing pages stack up against the competition—and show how you can optimize for more conversions.

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How to use the Instagram swipe up feature in your Stories

If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great addition to your Instagram Read more...

This post How to use the Instagram swipe up feature in your Stories originally appeared on Sprout Social.

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How to create, manage and report on social media campaigns in Sprout

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, Read more...

This post How to create, manage and report on social media campaigns in Sprout originally appeared on Sprout Social.

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How to Craft the Perfect Writing Sample in 2020 (+ Examples)

Just when you thought you finally found your dream job, your hopes are deflated by two simple, intimidating words: “writing sample.” You know the job is perfect for you. It …

How to Craft the Perfect Writing Sample in 2020 (+ Examples) Read More »

The post How to Craft the Perfect Writing Sample in 2020 (+ Examples) appeared first on Smart Blogger.

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20 Marketing Jokes for Marketers Working from Home

Laughing Man at Laptop Image

Laughing Man at Laptop Image I’m not here to lie to you: Sheltering in place is getting pretty old.  I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company.  Still. There are only so many loaves of bread you can bake, puzzles you can solve, board games you can play before the ennui sets in.  If you’re like me, you could use a laugh right now. And I need to exercise my comedy muscles before they atrophy. And in a world where people are still writing articles called, “Should You Include Humor in Your B2B Content,” we need constant reminders that people like jokes. People like to laugh. Laughter brings you closer to your audience and creates a connection. Not that any of these jokes will make you laugh, of course — but I’ve heard that a smile and a groan is almost as good for you.

20 More Jokes Only a Marketer Could Love

1:

Q: How many agile marketers does it take to change a lightbulb? A: Three: A scrum master, a product owner, and a one-man development team. After a weeklong sprint, they deliver a candle, and then iterate from there.

2:

I named my dog “Organic Reach on Facebook.” I don’t have a dog.

3:

We’re testing an influencer program where you can sponsor the cool kids in a high school to promote your product. We call it “pay per clique.”

4:

Knock, knock! Who’s there? Automated personalization! Automated personalization, who? %First_Name, we miss you! Hope things are good in %City.

5:

I hired an ex-marketer to remodel my bathroom. But he couldn’t get the shower dimensions right, because he was only interested in vanity measurements.

6:

I just consulted on a popular spice company’s website. My sage advice was that they needed to increase their thyme on page.

7:

Q: Why did the salmon make a great social media marketer? A: He had years of experience in live streams.

8:

It’s not that I don’t have that many Twitter followers… I’m just practicing social media distancing.

9:

No matter where I am, Google Maps only recommends businesses from a single town in Alabama. I don’t think this is how Mobile-first indexing is supposed to work.

10:

Apparently there’s a new marketing band called SEO Speedwagon. I couldn’t find them on Google, but I heard it from a friend who heard it from a friend who heard it from another...

11:

Working from home is weird. I got so sick of sitting at my desk, I wrote my last blog from my kids’ trampoline. The time-on-page was pretty good, but the bounce rate was really high.

12:

I’m not saying he’s a clueless marketer, but I asked for more evergreen content and he wrote a blog about Christmas trees.

13:

Knock, knock! Who’s there? Indies! Indies, who? Indies uncertain times, our brand wants you to know that we care...

14:

Did you hear that Instagram is finally being localized for the U.S. market? It’s rebranding as “Insta .035724 Ounces.”

15:

The CEO at my old job was so clueless about social media… How clueless was he? He thought you had to be looking off to one side for your profile picture!

16:

How many clickbait content writers does it take to change a lightbulb? Only five, but number four will shock you!

17:

My kids hate hearing we’re having leftovers for dinner. So now I call it “Repurposed, snackable content.”

18:

Why did the marketer steal groceries from Whole Foods? She knows you don’t pay for anything organic.

19:

My buddy recently lost his job doing marketing for one of those serial-killer podcasts. He probably shouldn’t have suggested user-generated content.

20:

Q: Why does the social media marketer keep getting off the elevator at the wrong floor? A: He’s still trying to figure out Stories.

The Value of a Joke

Content marketers know that great content offers value to the reader. We tend to think of that value as something inspirational or educational. But let’s not overlook entertainment value. If your content provides a brief distraction from the everyday, that’s valuable. That’s something that people need...  and Indies uncertain times, we need it more than ever. And if you’re in the market for 60 more jokes about marketing, we’ve got you covered:

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Better Allocate Your PPC Spend with the Cost Per Lead Calculator

How do you know where to focus your pay-per-click (PPC) optimization efforts? This cost per lead calculator can help you get more outta your paid ad budget.

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Social Spotlight: Visa and how to pivot with empathy during a crisis

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy Read more...

This post Social Spotlight: Visa and how to pivot with empathy during a crisis originally appeared on Sprout Social.

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