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Monthly Archives: May 2020

Facebook Updates Creator Studio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into […]

The post Facebook Updates Creator Studio appeared first on Social Media Marketing | Social Media Examiner.

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B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends

2020 May 29 MarketingCharts Chart

2020 May 29 MarketingCharts Chart What B2B Buyers Want From Tech Vendors Right Now 55 percent of B2B buyers say it's appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto Amidst an overall fall of 9 percent in April, ad spending for the technology vertical and the education and training segment were up 70 percent and 63 percent for the year, with streaming ad spend also up by some 18 percent, according to recently-released report data. Adweek Exclusive: New York Times phasing out all 3rd-party advertising data The New York Times has begun eliminating all third-party advertising targeting information, and by July the firm will instead use a fully-proprietary platform, the company recently announced. Axios Google’s digital-ad dominance is harming marketers and publishers, says new study Digital marketers and publishers have been hurt as a result of Google's online advertising dominance, according to a new study, with display ads the primary focus of the Omidyar Network and Public Knowledge report. AdAge Reddit Launches New, 12-Week Online Advertising School Program Social news and discussion platform Reddit has launched a three-month online community-driven advertising school program, led by director-level-or-above instructors covering 12 marketing topics, the firm recently announced. Social Media Today Polls Return to Messenger From Facebook. After a year’s absence Facebook Messenger polls have been brought back Digital marketers lamenting the elimination of Facebook's Messenger polls a year ago got good news recently, as the social media giant announced that it has brought the polling option back for group chats. Adweek 2020 May 29 Statistics Image Pandemic hastens shift in ad buying to mobile, study says During an overall drop in ad spending, mobile ad spend has fared the best, as its 15 percent decrease was less than the 25 percent seen for desktop ad buying, according to recently-released study data. Mobile Marketer Facebook Launches New App Called 'CatchUp' to Facilitate Group Phone Chats Facebook recently released a tool to help bring online conversations to real-time phone communications, with the lanch of CatchUp, becomming Facebook’s sixth new app release in the past half year, the firm announced. Social Media Today Enterprise Companies Struggle with Customer Experience Tasks Real-time insights, personalization, and consistent data formatting are the top three customer experience (CX) challenges for enterprise firms, according to recently-released study data. MarketingCharts LinkedIn Publishes New Guide to Key Content Trends Amid COVID-19 LinkedIn (client) has released new information about trending content on the Microsoft-owned platform, with top trending hashtags and other information of interest to digital marketers, the firm announced. Social Media Today ON THE LIGHTER SIDE: 2020 May 29 Marketoonist Comic A lighthearted look at “the new normal” by Marketoonist Tom Fishburne — Marketoonist Whoooaaa Duuuuude: Why We Stretch Words in Tweets and Texts — Wired TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Lee Odden — 20 Marketing Experts on Content that Helps Sales Reps Sell - Part 3 — Modus
  • Nick Nelson — 10 Ways to Improve Your Business While Working Remotely — Small Business Trends
  • Lee Odden — Klear interviews Lee Odden — John Gaylor
  • Lee Odden — Stop the Sales Drop: Marketing Shifts For Stronger Growth — Marketing Insider Group
  • Lee Odden — PIMtalk with Lee Odden: PIM, SEO, Content Marketing and B2B influencers [Video] — PIMTalk Podcast
  • Lee Odden — 5 Smart Tips for Managing the WFH Transition in Marketing — monday.com (client)
  • Ashley Zeckman — Ashley Zeckman: 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy — Content Marketing World
  • Lee Odden — “Stop the Sales Drop” Launches Sales and Marketing Peer Group — Business Wire
  • Lee Odden — How to boost SEO flow like a pro during COVID-19 — PR Daily
  • Lee Odden — Interview with Lee Odden – Breaking Free of Status Quo Marketing Tactics — Stop the Sales Drop
  • Lee Odden — Marketing Through Uncertain Times – 15 Experts Share Insights — Insight Brief
  • Lee Odden — Empathetic content marketing falls flat without authenticity [Video] — Search Engine Land
  • Lee Odden — How to measure content KPIs during COVID [Video] — Search Engine Land
  • Lee Odden — How to evaluate content marketing opportunities during COVID [Video] — Search Engine Land
  • Lee Odden — What’s Trending: Fortify the Fundamentals — LinkedIn (client)
Have you come across your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below. Thank you for joining us this week, and we hope that you will return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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How to Use Google Analytics to Eliminate Uncertainty

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of […]

The post How to Use Google Analytics to Eliminate Uncertainty appeared first on Social Media Marketing | Social Media Examiner.

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“What’s a good conversion rate for my landing page?” [New AI-Backed Research]

This week, Unbounce launches the latest version of the Conversion Benchmark Report. Access fresh data and insights that'll give you a window into how your landing pages stack up against the competition—and show how you can optimize for more conversions.

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How to use the Instagram swipe up feature in your Stories

If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great addition to your Instagram Read more...

This post How to use the Instagram swipe up feature in your Stories originally appeared on Sprout Social.

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How to create, manage and report on social media campaigns in Sprout

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, Read more...

This post How to create, manage and report on social media campaigns in Sprout originally appeared on Sprout Social.

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How to Craft the Perfect Writing Sample in 2020 (+ Examples)

Just when you thought you finally found your dream job, your hopes are deflated by two simple, intimidating words: “writing sample.” You know the job is perfect for you. It …

How to Craft the Perfect Writing Sample in 2020 (+ Examples) Read More »

The post How to Craft the Perfect Writing Sample in 2020 (+ Examples) appeared first on Smart Blogger.

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20 Marketing Jokes for Marketers Working from Home

Laughing Man at Laptop Image

Laughing Man at Laptop Image I’m not here to lie to you: Sheltering in place is getting pretty old.  I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company.  Still. There are only so many loaves of bread you can bake, puzzles you can solve, board games you can play before the ennui sets in.  If you’re like me, you could use a laugh right now. And I need to exercise my comedy muscles before they atrophy. And in a world where people are still writing articles called, “Should You Include Humor in Your B2B Content,” we need constant reminders that people like jokes. People like to laugh. Laughter brings you closer to your audience and creates a connection. Not that any of these jokes will make you laugh, of course — but I’ve heard that a smile and a groan is almost as good for you.

20 More Jokes Only a Marketer Could Love

1:

Q: How many agile marketers does it take to change a lightbulb? A: Three: A scrum master, a product owner, and a one-man development team. After a weeklong sprint, they deliver a candle, and then iterate from there.

2:

I named my dog “Organic Reach on Facebook.” I don’t have a dog.

3:

We’re testing an influencer program where you can sponsor the cool kids in a high school to promote your product. We call it “pay per clique.”

4:

Knock, knock! Who’s there? Automated personalization! Automated personalization, who? %First_Name, we miss you! Hope things are good in %City.

5:

I hired an ex-marketer to remodel my bathroom. But he couldn’t get the shower dimensions right, because he was only interested in vanity measurements.

6:

I just consulted on a popular spice company’s website. My sage advice was that they needed to increase their thyme on page.

7:

Q: Why did the salmon make a great social media marketer? A: He had years of experience in live streams.

8:

It’s not that I don’t have that many Twitter followers… I’m just practicing social media distancing.

9:

No matter where I am, Google Maps only recommends businesses from a single town in Alabama. I don’t think this is how Mobile-first indexing is supposed to work.

10:

Apparently there’s a new marketing band called SEO Speedwagon. I couldn’t find them on Google, but I heard it from a friend who heard it from a friend who heard it from another...

11:

Working from home is weird. I got so sick of sitting at my desk, I wrote my last blog from my kids’ trampoline. The time-on-page was pretty good, but the bounce rate was really high.

12:

I’m not saying he’s a clueless marketer, but I asked for more evergreen content and he wrote a blog about Christmas trees.

13:

Knock, knock! Who’s there? Indies! Indies, who? Indies uncertain times, our brand wants you to know that we care...

14:

Did you hear that Instagram is finally being localized for the U.S. market? It’s rebranding as “Insta .035724 Ounces.”

15:

The CEO at my old job was so clueless about social media… How clueless was he? He thought you had to be looking off to one side for your profile picture!

16:

How many clickbait content writers does it take to change a lightbulb? Only five, but number four will shock you!

17:

My kids hate hearing we’re having leftovers for dinner. So now I call it “Repurposed, snackable content.”

18:

Why did the marketer steal groceries from Whole Foods? She knows you don’t pay for anything organic.

19:

My buddy recently lost his job doing marketing for one of those serial-killer podcasts. He probably shouldn’t have suggested user-generated content.

20:

Q: Why does the social media marketer keep getting off the elevator at the wrong floor? A: He’s still trying to figure out Stories.

The Value of a Joke

Content marketers know that great content offers value to the reader. We tend to think of that value as something inspirational or educational. But let’s not overlook entertainment value. If your content provides a brief distraction from the everyday, that’s valuable. That’s something that people need...  and Indies uncertain times, we need it more than ever. And if you’re in the market for 60 more jokes about marketing, we’ve got you covered:

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Social Spotlight: Visa and how to pivot with empathy during a crisis

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy Read more...

This post Social Spotlight: Visa and how to pivot with empathy during a crisis originally appeared on Sprout Social.

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Hyperspace: 5 Surprising Marketing Lessons From ’80s Arcade Games

Video arcade filled with 1980s-era stand-up video game cabinets image.

Video arcade filled with 1980s-era stand-up video game cabinets image. What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s? Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games. Slap that fire button and let's warp ahead and take a nostalgic look back at a simpler time in both video gaming and marketing, and then hyperspace ahead to today's vastly different landscape.

1 — Defender: Fire & Forget for a Constant Content Cadence

[caption id="attachment_28500" align="alignnone" width="600"]Williams Defender Arcade Game Photo by Author[/caption] Williams Electronics’ Defender is my all-time favorite stand-up video arcade game, an insidiously difficult side-scrolling spaceship-protecting-the-world shooting match juggernaut from 1981 programmed by early video game legend Eugene Jarvis. I played Defender so much that I eventually won a local video game competition, and can still almost feel where I had callouses on my hands from hour upon hour of game-play long ago. Defender teaches marketers the importance of keeping up a steady cadence of publishing content. In the case of Defender, the entire universe depended on firing off never-ending shots to protect humanoid figures from a variety of swiftly-moving alien invaders, while for marketers our success depends on keeping our content marketing fire buttons active to stave off audience abandonment and ghosting. Smart content marketing features a steady publication of relevant information and best-answer content, which may not save the universe, but when done right can hold your audience’s attention and gain new customers, fans and followers through engaging content.

2 — Robotron: Find Marketing Order in a Sea of Content Chaos

Officially Robotron: 2084, this 1982 Williams 2D multi-directional shooting game also primarily developed by Eugene Jarvis is my second-favorite video game, another intensely challenging dive into a strange alien world populated by a colorful array of 8-bit digital baddies. Robotron teaches marketers the importance of perseverance in what can at first seem like a stormy sea of digital content chaos. Robotron’s game-play involves protecting the last humans in the universe as an intimidating collection of serious alien killing machines try to do away with the humans and — especially — you. Marketers similarly can easily feel overwhelmed by the sheer number of social media platforms, digital asset creation apps, and the vast amount of data surrounding the content being published. Making sense of it all takes time and a concerted effort to learn what can at first seem to be an alien landscape, which can be done when you:

3 — Donkey Kong: Take Your Marketing to “Triple Elevators” Success

via GIPHY An entirely different flavor of ‘80s arcade game is Nintendo’s 1981 hit Donkey Kong, a deceptively simple multi-level platform game with such staying power in our culture that it is still making news in 2020, as the game’s previous world record high-score holder Billy Mitchell — who featured prominently in the cult indie hit King of Kong documentary — has filed a defamation lawsuit. In Donkey Kong, an angry gorilla hurls barrels of death and other colorful impediments in the path of your player Mario — a character who debuted here, originally called Mr. Video and later Jumpman. Screen after screen bring newfound challenges in the game, culminating with a stage featuring intricately-timed elevators and then a diabolical conveyor belt challenge. Donkey Kong teaches marketers that successfully avoiding obstacles can take a brand from the humblest beginning to the loftiest heights, especially when it comes to social media marketing. Unlike Defender and Robotron, which each have many random and free-form movement elements and options, Donkey Kong instead can teach marketers the value of learning a particular industry’s unique facts to drive success in a known social media environment. Educate your marketing Mario by dedicating the time to learn the details of each social media platform your brand is using or plans to have a presence on. We’ve written a number of recent articles exploring the latest social media firm marketing features and platform maneuvers, including these: [bctt tweet="“Successfully avoiding obstacles can take a brand from the humblest beginning to the loftiest heights.” — Lane R. Ellis @lanerellis" username="toprank"]

4 — Crystal Castles: Gather Gems & Avoid Tone-Deaf Marketing

Atari’s 1983 arcade game Crystal Castles is another favorite filled with its own marketing lessons even all these years later. Controlled by a trackball and jump buttons, Crystal Castles sees the player maneuvering a bear around towering castles while picking up enticing gems and avoiding evil trees and dangerous bees. When released, its bright, colorful graphics and catchy sounds and music — along with level graphics that flew onto and off of the screen accompanied by a tune based on Tchaikovsky’s Nutcracker Suite in a way never seen or heard before — enticed many including myself to repeatedly insert quarters and learn the peculiarities of each castle level. Crystal Castles teaches content marketers to walk that fine and arduous line between picking up a trail of brand success gems and becoming overly confident and getting ensnared by nasty trees or dancing skeletons in the form of tone deaf marketing. A while back for Content Marketing World we even published a retro game themed Ultimate Guide to Conquering Content Marketing.

5 — Black Widow: A Vector-Based Web of Influencer Marketing

Atari’s Black Widow hit the video arcade scene in 1982, and was among the first vector-graphic stand-up arcade cabinets. Players control a black widow spider on its colorful web and during the game must ward off certain insects including mosquitoes, hornets, and beetles, while attracting others using the help of other insects, all the while working to prevent foes from laying eggs. In 1982 a vector-graphics game stood out at the arcade due to the vast contrast between the darkest black pixels and the fine line-based graphics, offering a welcome escape from the standard bitmap imagery in the majority of arcade games. Black Widow teaches marketers the importance of working together with others to achieve success beyond what can be attained alone, such as when implementing an always-on influencer marketing program. Always-on influencer marketing is the practice of ongoing relationship-building, engagement and activation of a specified group of influencers to build community, content and brand advocacy. In Black Widow the spider works with other insects to rid its web of enemies, and in marketing brands can find great success working with industry influencers on the web of 2020 to gain reach and engagement that can far exceed what a single marketer or team can achieve. B2B influencer marketing is a specialty of TopRank Marketing, with several recent articles looking at this growing practice including these:

Going From Game Over To Setting Marketing High Scores

via GIPHY The challenges today’s marketers face are vastly different from those when Defender, Robotron, Donkey Kong, Crystal Castles and Black Widow came out in the early ‘80s, however despite these difficulties there’s also never been a more opportunity-filled playing field, thanks to the vast online publishing possibilities of 2020. Implementing a successful marketing program takes time, effort, and dedicated strategy, which leads many brands to use a top B2B influencer marketing agency such as TopRank Marketing, which was the only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America” report.

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