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Monthly Archives: April 2020

Customers Still Need You: Here’s How to Start Your Online Business Quickly

To help small businesses navigate this difficult time, we’re publishing a series of articles based on what new customers have been asking us. Today, you can learn how to start your online business quickly and set up your first promo offer using landing pages.

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LinkedIn for colleges: Best practices for higher education

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. When it comes to Read more...

This post LinkedIn for colleges: Best practices for higher education originally appeared on Sprout Social.

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Take the 2020 B2B Influencer Marketing Survey

B2B Influencer Marketing Survey

B2B Influencer Marketing Survey

Influencer Marketing is positioned to address some of the key B2B marketing challenges of our time: declining buyer trust, improving content quality, reach and effectiveness.

On top of that, business marketers are now faced with the additional challenge of in-person marketing being taken out of the mix with many shifting to pure digital and and purpose driven programs.

Influencer Marketing presents an even greater opportunity for B2B brands in an all-digital environment to attract and engage customers with authentic content that builds trust.

While there's plenty of momentum and recent attention towards influencer marketing for B2B companies, the majority of research on the topic has been covered broadly or focused on B2C influencer marketing. Many blogs and publications including this one have cited B2C statistics and examples in the hopes of a correlation to B2B. But it's just not the same thing.

Fyre Festival references and comparisons to Kardashians when understanding the possibilities with B2B influencer marketing isn't helping anyone.

To give the B2B world some clarity, TopRank Marketing has launched the 2020 State of B2B Influencer Marketing Study. Our goal is to help demystify the top challenges, best practices of top performers, operations, software and future directions of influence for business to business marketers.

Survey respondents can get early access to the report PLUS they can also enter to win a $500 Amazon gift card.

We've been capturing responses for several weeks and despite all that is going on right now, the survey has been well received. Marketers from B2B companies of all sizes including many of the top B2B brands in the world have taken the survey and the insights so far are compelling to say the least.

If you work in B2B marketing and have tested influencer projects, implemented campaigns or are currently running ongoing influencer marketing programs, I invite you to take the survey today.

With the 2020 State of B2B Influencer Marketing Study, we'll finally have valid statistics based on actual B2B practitioners sharing their successes, challenges, strategies, tactics, measurement, operations, software and trends insights. Now, more than ever, we need clarity on what influencer marketing means for the B2B world as we navigate these challenging times and beyond.

Big thanks to MarketingProfs, Content Marketing Institute and B2B Ignite USA for their media partnerships to get the word out on the survey. We'll be sharing multiple additional media sponsors soon. I would also like to thank Mantis Research for their research services.

 

The post Take the 2020 B2B Influencer Marketing Survey appeared first on Online Marketing Blog - TopRank®.

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How to Use a Pop-Up Facebook Group for Business

Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group? In this article, you’ll discover how to run a pop-up Facebook group for business. When to Use a Pop-Up Facebook Group Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn […]

The post How to Use a Pop-Up Facebook Group for Business appeared first on Social Media Marketing | Social Media Examiner.

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Facebook Launches Ad Testing Tools and New Features for Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s new tool for testing ad campaigns and the latest updates to video and live-streaming features with […]

The post Facebook Launches Ad Testing Tools and New Features for Video appeared first on Social Media Marketing | Social Media Examiner.

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Keep company and customer data safe with social media security best practices

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social Read more...

This post Keep company and customer data safe with social media security best practices originally appeared on Sprout Social.

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Digital Marketing News: Influencers See Surging Engagement, COVID-19’s Impact on B2B Marketers, & New Opportunities For Building Brand Trust

2020 April 3 Social Bakers Chart

2020 April 3 Social Bakers Chart

Influencers see surge in engagement, want to help SMBs
While other forms of marketing have generally seen decreased effectiveness figures during the coronavirus pandemic, influencer marketing has seen surging social media engagements and impressions, with some 70 percent of influencers seeing audiences seeking guidance from them during the crisis, according to recently-released survey data of interest to digital marketers. Influence Central

Forrester: Brands must build trust as coronavirus saps consumer sentiment
Although brands have been facing decreased consumer confidence due to the coronavirus pandemic, some are also achieving new levels of trust by helping consumers regain a sense of control, a shift examined in newly-released consumer energy index survey data from Forrester. Marketing Dive

Forrester Chart

Facebook Added a New 'Experiments' Element to Ad Manager to Help Optimize Ad Performance
Facebook has released new online video watching features to meet growing usage demands due to the coronavirus pandemic, including audience targeting campaign test results that are easier to track, and other additions that had previously been available only to partners, the social media giant announced recently. Social Media Today

An Age Gap Emerges in the Streaming Video Ad vs. Costs Debate
52 percent of the 25-34 age group demographic are open to seeing more online advertisements in exchange for lower streaming video service fees, while just 28 percent older than 55 take the same view, two of several findings of interest to digital marketers in new survey data. MarketingCharts

The new contextual ad targeting works, study says
With browser cookie-based tracking on the wane, contextual advertising has been getting a second look from marketers seeking alternative tracking, and recently-released test results found that contextually relevant ads generated some 43 percent greater neural engagement along with 2.2 times better ad recall, among other findings of interest to marketers. Search Engine Land

Trust Barometer Special Report: Brand Trust and the Coronavirus Pandemic [Edelman]
Brands can meet the challenges surfaced by COVID-19 by offering solutions and setting aside passion, according to newly-released consumer trust report data from Edelman, which revealed that some 57 percent of consumers want brands to stop all humorous or light-hearted marketing and advertising during the pandemic. Edelman

2020 April 3 Statistic Image

Remote working: B2B brands feeling more resilient than B2C
B2B marketers have a greater sense of resiliency than their B2C counterparts, especially when it comes to remote collaboration, with 51 percent of B2B marketers viewing their organizations as very proficient at conducting remote work, while just 34 percent of B2C marketers took the same view — two of several findings of interest to online marketers contained in new Marketing Week and Econsultancy survey data. Marketing Week

UK B2B marketers split on whether they can overcome coronavirus pandemic
While some 45 percent of B2B marketers in the U.K. said that they were either extremely or fairly confident about finding success during the coronavirus pandemic, just 40 percent felt confident in achieving any return on investment (ROI) from current campaigns, according to recently-released survey data from CogniClick. The Drum

Three Points B2B Sellers Should Consider to Improve Buyers’ Experiences
86 percent of B2B technology buyers have an expectation that they will receive personalized sales material — a rate that is likely responsible for 71 percent of B2B buyers saying that their salesperson relationship directly influenced a recent purchase. These purchasing experience results are along several of interest to digital marketers in newly-released report data. MarketingCharts

How COVID-19 Is Impacting Social Media Ad Rates and Engagement
The coronavirus pandemic has brought lower cost per click (CPC), click-through rate (CTR), and ad spending figures for brands, including social media ad engagement that was down 17.2 percent during the middle of March, according to newly-released report data from Social Bakers of interest to digital marketers. MarketingProfs

ON THE LIGHTER SIDE:

2020 April 3 Marketoonist Comic

A lighthearted look at decision paralysis by Marketoonist Tom Fishburne — Marketoonist

MySpace Tells Employee to Stay Home During Pandemic — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Marketing in Troubled Times — LinkedIn (client)
  • Lee Odden — Creando estrategias de contenido B2B - Webinar con Lee Odden (Inglés) [Video - In Spanish] — B2B Marketers
  • Lane R. Ellis — Want to Increase Your Small Business Knowledge? Here are 10 Expert Tips — Small Business Trends
  • Lee Odden — 10 Takeaways from HubSpot's State of Marketing 2020 Report — Weidert

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you will return again next Friday for a new array of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Influencers See Surging Engagement, COVID-19’s Impact on B2B Marketers, & New Opportunities For Building Brand Trust appeared first on Online Marketing Blog - TopRank®.

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Social Marketing Trends: Wisdom From Gary Vaynerchuk

Do you want to create a lasting following online? Wondering which social media platforms you should be using right now? To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast. Gary is the CEO of Vayner Media, a full-service digital agency. He’s also the host of […]

The post Social Marketing Trends: Wisdom From Gary Vaynerchuk appeared first on Social Media Marketing | Social Media Examiner.

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A step-by-step guide on how to use Facebook Business Manager

Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing your own small business, Read more...

This post A step-by-step guide on how to use Facebook Business Manager originally appeared on Sprout Social.

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What is Freelance Writing? (+ Answers to All Your Questions)

What is freelance writing? That’s the million dollar question, isn’t it? You’ve heard all the sexy stories about the glamorous life of a freelance writer. Working from a beach on …

What is Freelance Writing? (+ Answers to All Your Questions) Read More »

The post What is Freelance Writing? (+ Answers to All Your Questions) appeared first on Smart Blogger.

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