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Monthly Archives: March 2018

Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates

Content Trends 2018: BuzzSumo Research Report
A new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo

YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media Today
YouTube recently added automatic english language subtitles for live-streaming videos, along with the ability to replay live-streamed videos and chat simultaneously and more.  Social Media Today

Google Releases Mobile Scorecard & Impact Calculator Tools To Illustrate Importance Of Mobile Page Speed
Google continues to reinforce the importance of mobile page speed. The search engine recently released tools to help website admins and marketers alike better understand why speed matters on mobile.  Search Engine Land

We Regret to Inform You That Vero Is Bad [Updated]
Although Vero was supposed to be the better Instagram, but that doesn’t seem to be the case in light of functionality issues that have come to the surface. Gizmodo

Making your first AMP Story: Google’s answer to Snapchat and Instagram
Google recently announced AMP Stories, a new format similar to Snapchat and Instagram Stories, implemented via a new accelerated mobile pages (AMP) component. Search Engine Land

Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology
According to recent research from Adobe, technologies like augmented reality , virtual reality and artificial intelligence are poised to help accelerate the mobile evolution. AdWeek

Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects
Search Engine Journal reports: “Google has updated the search results pages by adding breadcrumbs to the top of the page. The breadcrumbs are triggered by informational search queries and are accompanied by images.” Search Engine Journal

Media Buyers: Snapchat Is Focused On Enabling Commerce In Ads
Look out Pinterest in Instagram -- Snapchat is making a play for eCommerce advertisers. According to Digiday: “Snapchat is working on developing new commerce units to bolster its e-commerce offering.” Digiday

Twitter's Rolling Out its New 'Bookmarks' Feature to All Users
Twitter announced that it’s rolling out its new ‘Bookmarks’ feature, which serve as an alternative to liking a Tweet you want to view later. Social Media Today

Facebook Rolls Out Job Posts To Become The Blue-collar Linkedin
Facebook is trying to compete with LinkedIn in the job market, and they’re starting with skilled workers. TechCrunch

GDPR Study Shows 65% Of Companies Unable To Comply
MediaPost reports: “Data Applications provider Solix Technologies released the results Tuesday of a survey outlining the General Data Protection Regulation (GDPR) readiness assessment, revealing that the majority of organizations are not prepared for May 2018 GDPR enforcement.”  MediaPost

 

On the Lighter Side:
Skippy Goes Smooth With Mark Ronson Soundtrack To Promote Its Creamy Peanut Butter - The Drum
Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts - AdWeek

TopRank Marketing (And Clients) In the News:
TopRank Marketing Blog - The 50 Best Business & Marketing Blogs - Detailed
Steve Slater - Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales - BigCommerce
Rachel Miller and Lee Odden - Top Influencers to engage with ahead of the #SMMW18 conference - Onalytica
Lee Odden - Top 100 Digital Marketers 2018 - Brand24
Alex Rynne (LinkedIn) and Lee Odden - 7 Things Learned from Attending B2BMX - Cassie Ciopryna
Lee Odden - Humanizing Marketing —Takeaways from #B2BMX 2018 - Tabitha Adams
Cherwell Software - Cherwell Software wins the 2018 Killer Content Award! - Alison Munn

We'll be back next week with more digital marketing news! If you need more in the meantime, follow @TopRank on Twitter or subscribe to our YouTube channel.

The post Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates appeared first on Online Marketing Blog - TopRank®.

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Instagram Stories: How Businesses Can Make the Most of Stories

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? To explore how you can use the latest Stories features, I interview Sue B. Zimmerman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

This post Instagram Stories: How Businesses Can Make the Most of Stories first appeared on .
- Your Guide to the Social Media Jungle

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7 Down & Dirty Ways Brands Can Collaborate with Fans to Create Amazing Content #SMMW18

“So much time and so little content to create.” – Said no one ever Let’s face it marketers, creating a quantity of quality content isn’t easy. Even more so, creating a quantity of quality content that your audience cares about is even more difficult. So, when you don’t have an unlimited budget or execution resources, [...]

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How to Use Google AdWords to Promote YouTube Videos

Do you want a specific audience to see your YouTube content? Wondering how Google AdWords targeting can help? In this article, you’ll discover five ways Google AdWords targeting can improve delivery of your YouTube video ads. #1: Use Placement Targeting to Reach Other Channels’ Viewers A Google AdWords video ad campaign with placement targeting allows [...]

This post How to Use Google AdWords to Promote YouTube Videos first appeared on .
- Your Guide to the Social Media Jungle

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Get Access to All the Recordings From Marketing Optimization Week

Last week 8,000 marketers joined us as we hosted experts from Drift, Microsoft, Emma, Hanapin, Zapier and many more to share their insights on PPC, strategy, automation and AI. Today, get access to all the session recordings.

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