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Monthly Archives: March 2018

Facebook New Subscription Service for Creators and Pausing Messenger Chatbots

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger chatbots with Luria Petrucci, Facebook privacy updates, and [...]

This post Facebook New Subscription Service for Creators and Pausing Messenger Chatbots first appeared on Social Media Examiner.

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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Google AdWords Releases New Keyword Planner Tool An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine [...]

The post Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters appeared first on Online Marketing Blog - TopRank®.

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LinkedIn Prospecting: How to Find and Connect With Future Customers

Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

This post LinkedIn Prospecting: How to Find and Connect With Future Customers first appeared on Social Media Examiner.

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New Facebook Advertising Research for Marketers

Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to help you make more informed choices for your advertising campaigns. #1: Facebook Revenue & Growth Statistics No one wants to invest in a platform that’s [...]

This post New Facebook Advertising Research for Marketers first appeared on Social Media Examiner.

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AdWords Competitor Targeting: What You Need to Know Before Starting

If you’ve been noticing the cost of your branded search terms creep up in AdWords, competitor targeting is a likely culprit. Targeting a competitor's brand terms in search might seem like a no brainer, but you've got to do it right. See how to find out if your terms are being bid on and how to try this tactic properly.

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How to Survive the Social Media Midlife Crisis

Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a bona fide viral phenomenon from just a few years ago seems quaint and dated.

Twitter and Facebook are only 12 and 14 years old, respectively. But they’re aging at internet speed. And right now they’re having a midlife crisis. Instead of buying a sports car and taking up craft brewing, though, that crisis is manifesting as existential dread and intense soul-searching.

The people who run the platforms are publicly examining their purpose and societal impact. More importantly, the people who use the platforms are asking tough questions:

What am I getting out of my time spent here?

Who is this platform structured to benefit?

Should I be trusting my data with this platform?

Is this a positive or negative thing I have let into my life?

As marketers, we have to ask ourselves the same questions. And we should add one more: Is our social media marketing valuable to our audience?

If we’re not adding value, we’re adding to the problem.

Social media is in crisis right now. But that doesn’t mean marketers should abandon ship. It means we have to do our own soul-searching. We need to take our social media accounts off of autopilot and approach them mindfully. Here’s what marketers should consider as we weather the social media midlife crisis.

How Does Your Social Media Marketing Make People Feel?

A recent Hill Holliday report found that a majority of 18-24 year olds were at least considering abandoning social media. Over a quarter said that social media hurts their self-esteem or makes them feel insecure. Thirty-five percent said there was too much negativity, and 17% said they were considering quitting because social media makes them feel bad about themselves.

Connecting with your brand on social media should make a person feel better. They should feel that your brand shares values with them, is paying attention to them, can help meet needs and solve problems.

It’s worth evaluating what your brand is posting on social to make sure it’s helping spread positivity. The old days of scaring or shaming people into buying a product are more than over. The overarching message of any brand on social media should be some variant of: “This is what we’re like. If you’re like that too, you’re awesome. Here’s some help you didn’t even know you needed. Here’s something to make your day a little brighter.”

[bctt tweet="Connecting with your brand on #socialmedia should make a person feel better. They should feel that your brand shares values with them, is paying attention to them, can help meet needs & solve problems. - @NiteWrites" username="toprank"]

Is Your Brand Using Social Media to Be…Well…Social?

Let’s be honest with ourselves, shall we? No one opens their Facebook app saying: “Gosh, I hope I have some satisfactory brand interactions today.” People use social media to connect with other people — you want to see if your high school best friend had her baby, check out your uncle’s kitchen remodel, or see pictures of your parents’ second honeymoon.

Most brands on social media have been pretty lousy at giving people that type of person-to-person interaction. Which explains why people are moving their conversations out of the public eye, into private groups in apps like Facebook Messenger and WhatsApp.

How can brands be more social on social media? It starts with transparency and honesty. I love Wendy’s’ sassy Twitter account as much as the next jaded Gen X’er, but snark only takes you so far. Use your social media posts to introduce the people behind your brand and the values they stand for. Then aim for meaningful interaction: When someone reaches out to the brand, make sure the reply is prompt, personal, and useful.

[bctt tweet="How can brands be more social on #socialmedia? It starts with transparency & honesty. - @NiteWrites" username="toprank"]

Is Your Brand Connecting with People Your Audience Trusts?

At the heart of it, there’s a limit to how well your brand can connect with individual people. Even when you’re honest, transparent, and engaging, a brand is still not a human being. The relationship dynamic will always be a little strained.

That’s one of the many reasons why influencer marketing works so well. Influencers can co-create content with you and amplify it to their audience on a much more personal basis than your brand could manage on its own. Find the people your audience already follows — in other words, the ones they want to interact with. Then work with these influencers to bring their audience great content that only your brand could have helped create.

Working with influencers helps put the personal, social touch back into social media marketing. It puts the emphasis of your brand interaction where it belongs: person to person.

[bctt tweet="Working with influencers helps put the personal, social touch back into #SocialMediaMarketing. - @NiteWrites" username="toprank"]

Read: Death of Facebook Organic Reach = Opportunities for Influencer Marketing

Getting Beyond the Crisis

When social media platforms first launched, most of us jumped right in. We found our high school classmates. We connected with friends from college. We added co-workers and family members and friends of friends, and we shared everything. Over time, we developed routines. Now, people are finally starting to analyze just what social media means to them. Most will keep their accounts open — but the majority will change the way they interact with the platforms.

Sound familiar? Most brands jumped headfirst into social media, developed routines, and then many of us went on autopilot. Now it’s time to question what we hope to get out of social media, and whether our tactics are getting us closer to those goals. And most importantly, making sure our goals match what our audience wants from us.

Need help with social media marketing? We have you covered.

The post How to Survive the Social Media Midlife Crisis appeared first on Online Marketing Blog - TopRank®.

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How to Set Up an Alexa Flash Briefing: A Guide for Marketers

Want a new way to deliver content to customers and prospects? Wondering how Amazon’s Echo or Echo Dot can help? In this article, you’ll discover how to set up an Amazon Alexa flash briefing to regularly deliver product updates, event information, and expert tips to an engaged audience. What Is a Flash Briefing? The Amazon [...]

This post How to Set Up an Alexa Flash Briefing: A Guide for Marketers first appeared on Social Media Examiner.

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How to Track Multiple Traffic Sources with One Link

One of the greatest advantage of using a tracking link instead of a regular link is the ability to track where traffic is coming from and which traffic sources are converting. This allows you not only to see focus more on the traffic sources that matters, but also lets you tweak your campaign to improve […]

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How to Develop Buyer Personas Using Facebook Insights

Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article, you’ll discover how to use Facebook Insights to quickly and easily create a buyer persona for free. What Is a Buyer Persona? If you were [...]

This post How to Develop Buyer Personas Using Facebook Insights first appeared on Social Media Examiner.

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7 Alumni Engagement Best Practices for Universities

A university campus is a hub of fond memories and experiences. While students likely learned a thing or two about industry topics and set Read more...

This post 7 Alumni Engagement Best Practices for Universities originally appeared on Sprout Social.

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