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Monthly Archives: January 2018

A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools

How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question.

The post A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools appeared first on MarketingExperiments.

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How to Use Instagram Story Highlights for Business

Do you want more value from your Instagram stories? Interested in repurposing stories content on your Instagram profile? Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience. In this article, you’ll discover how to create Instagram stories highlight albums for your business. #1: Create an [...]

This post How to Use Instagram Story Highlights for Business first appeared on .
- Your Guide to the Social Media Jungle

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4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the [...]

The post 4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018 appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads

Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad. In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the optimal ad for your audience. What Is Facebook’s [...]

This post How to Use Facebook Dynamic Creative Ads for Optimized Facebook Ads first appeared on .
- Your Guide to the Social Media Jungle

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A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? The answer is YES, if you use my blueprint for the perfect popup design. Actually, perhaps it's a strong maybe, rather than a hard yes. It's not easy to be perfect, but these blueprints will certainly help you.

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Facebook Organic Reach Update for Pages and Instagram Live Sharing

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook organic reach update for pages, Instagram Live sharing in Direct Messages, and Facebook shutting down their [...]

This post Facebook Organic Reach Update for Pages and Instagram Live Sharing first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Launching & Advancing Your Career in Social Media

Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need Read more...

This post #SproutChat Recap: Launching & Advancing Your Career in Social Media originally appeared on Sprout Social.

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Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data

Infographic: What Marketers Really Think About Artificial Intelligence
A new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek

Can Autonomous Stores Catch On?
Brick-and-mortar stores are testing out an automation model, functionally converting their stores to vending machines. These may increase convenience and service levels for some customers, but many remain doubtful that this will take off in a big way. MarTech Today

Google Search Console Adds 16 Months of Data
Can I get a heck yes?! Google has confirmed that Google Search Console will now be able to show 16 months of data versus the typical 90 days. This is currently available in their beta version for some users, with a larger rollout pending. The SEM Post

The State of Video Marketing: Distribution, Topic, and Budget Trends
Marketers are saying that social media brings them the highest ROI for digital video distribution, followed by email. In addition, 50% of respondents are transferring budgets from traditional media budgets to finance digital video and 37% are reallocating budgets from digital media. MarketingProfs

Hulu Hits $1 Billion Ad Milestone
In 2017, Hulu hit a record for video advertising revenue at $1 billion. They also saw a 40% rise in subscribers year-over-year in 2017 for video-on-demand and Live TV products. MediaPost

Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
Self-driving cars are more than just a surreal future world pipe dream — they’re well on their way to becoming a real disruption to our typical interactions with transportation. Aside from the daily interaction, self-driving cars can also serve as a site for real-time marketing communications. HubSpot

Forrester: Mobile will drive 69% of search ad growth by 2022
Mobile Marketer reports: “Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022, according to Forrester research.” Mobile Marketer

How Marketers Are Turning Your Car Into a Branded Experience
Talking to your car isn’t as strange of a thought as it once was. But marketers and tech platforms are toying with the idea of taking this to the next level — providing helpful, timely information to consumers on-the-go. AdWeek

Why Brands Will Go To Extremes — Lengthwise — With Digital Video In 2018
Marketing Dive reports: “In 2017, marketers spent 2x as much on online video than they did on TV ads. While standard 30-second ads aren't going away, brands are increasingly experimenting with a wide array of video formats that push extremes length-wise.” Marketing Dive

Google Is Sunsetting Adwords Review Extensions
Next month, Google will be removing the text ad extensions that allow advertisers to highlight 3rd-party reviews within their ads. If you have used these extensions and want to keep the data, export it in AdWords this month. Search Engine Land

New Data Reveals It's Time to Change Your Headline Strategy
New research from Buzzsumo revealed some surprising insights about headlines that play best on Facebook — including which word combinations get the most engagement, and which to avoid. Social Media Today

On the Lighter Side:
M&M's debuts touchdown dance contest for Super Bowl - Mobile Marketer
Billy Mann Discusses Video Humor as a Tool for Marketing - Small Biz Trends

TopRank Marketing In the News:

Debbie Friez - 2018 Digital Marketing Trends From 20+ Marketing Experts - Hot in Social Media
Josh Nite - Annual Content Planning: How To Kickstart Filling Your Editorial Calendar - HeidiCohen.com
Lee Odden - What’s Trending: Bring It On, 2018 - LinkedIn Marketing Solutions
Lee Odden - Social Media Experts and Influencers, to Follow in 2018 - SocialChamp
Lee Odden - 5 Expert Tips To Refine Your Content Marketing Strategy For 2018 - Marketing Insider Group
Lee Odden - Meet the Top 21 B2B Influencers to Watch in 2018 - B2B News Network
Lee Odden - How To Research and Create Evergreen Content - BuzzSumo

What was the top digital marketing news story for you this week?

We’ll see you next week when we’ll be sharing all new marketing news stories. Also check out the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: What Marketers Think about AI, Autonomous Stores & GSC Adds Data appeared first on Online Marketing Blog - TopRank®.

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Facebook Video Ad Sequences: Converting by Addressing Objections

Do you use Facebook video ads? Want them to be more effective? To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie Powers. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post Facebook Video Ad Sequences: Converting by Addressing Objections first appeared on .
- Your Guide to the Social Media Jungle

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Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization

We’ve all been there before. You go online to order something from a well-known brand but can’t figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you can’t get it anywhere else. Your motivation to buy is already […]

The post Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization appeared first on MarketingExperiments.

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