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Monthly Archives: January 2018

4 Ways to Use Advanced Triggers and Targeting to Craft Delightful Popups

I think we'd all agree that showing a popup to your visitors on every visit is a bad idea. We can also agree that generic offers and untargeted messaging is a big turnoff. That's where triggers and targeting can make a big difference to the user experience. In this post, I'll show you four really cool ways you can combine trigger and targeting rules to craft delightful popup interaction designs.

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WP Super Cache Made Easy: A Step-By-Step Guide to Speeding Up Your Site

You want your website’s visitors to have the best experience possible, right? Well, then you better not keep them waiting. Slow-loading pages are one of the biggest frustrations people experience online. In fact, having slow page loads can affect everything from how many people view your site and where you rank in Google to how(...)

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How to Use Facebook Analytics for Your Website

Want to learn more about your website visitors? Have you heard of Facebook Analytics? In this article, you’ll discover how to install and use Facebook Analytics to reveal data about the Facebook users who visit your website. #1: Create a Facebook Pixel for Your Website If you haven’t already installed the Facebook pixel on your [...]

This post How to Use Facebook Analytics for Your Website first appeared on .
- Your Guide to the Social Media Jungle

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Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

We're 23 days into the year and you might already feel like your team's working in overdrive to (maybe) secure only half the leads and signups you used to. Between high CPCs, machine learning, and hyper-targeting — marketing's only gotten harder. Which is why we're hosting Marketing Optimization Week featuring four FREE days of tactical advice from world-class marketers. See the speakers from Drift, Microsoft, Zapier and more.

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Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the difference

It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website, they need to feel they are speaking to a person.

The post Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the difference appeared first on MarketingExperiments.

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New Year, New Outlook: TopRank Marketing’s 2018 Integrated Digital Marketing Predictions

The new year is barely underway and already we’re already seeing significant shifts in digital marketing. Facebook recently announced their decision to favor friends over brands in news feeds and YouTube has tightened the reins on what channels can be monetized. And this is just within the first few weeks of the year. Undoubtedly, digital [...]

The post New Year, New Outlook: TopRank Marketing’s 2018 Integrated Digital Marketing Predictions appeared first on Online Marketing Blog - TopRank®.

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Facebook Zero: The Changing News Feed and What Marketers Need to Know

Are you concerned about the impact of Facebook’s recent announcement on changes to the news feed? Wondering how these news feed changes will affect your marketing? In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed. [...]

This post Facebook Zero: The Changing News Feed and What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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[Mobile] How to Turn Your Blog Posts Into a Mobile App Experience – Using Sticky Bars

With so much of your traffic coming from mobile, it's essential that you craft exceptional mobile experiences. This means going beyond simple responsive design if you're going to create a superior mobile UX (user experience) that stands out from your competition. In this post, I'll show you how you can use Unbounce to take a regular blog post or landing page, and turn it into a mobile app-style experience.

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Facebook News Feed Changes: Why We Need a New Strategy

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week! [...]

This post Facebook News Feed Changes: Why We Need a New Strategy first appeared on .
- Your Guide to the Social Media Jungle

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Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook is dead’: Advertisers expect price [...]

The post Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up appeared first on Online Marketing Blog - TopRank®.

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