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Monthly Archives: January 2018

YouTube Monetization and Partnership Changes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore we explore YouTube monetization and partnership changes with Steve Dotto, Instagram Stories updates with Jeff Sieh, and [...]

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- Your Guide to the Social Media Jungle

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Digital Marketing News: Instagram Gifs, Google AutoML, App Spend hits 86 Billion

Instagram Adds Gifs to Stories and, Yes, It’s a Direct Shot at Snapchat. Instagram announced users can now add GIF stickers to all photos and videos uploaded to Stories with more than 100,000 moving stickers to choose from, as well as see which movable images are trending. Does this remind anyone of the annoying days of [...]

The post Digital Marketing News: Instagram Gifs, Google AutoML, App Spend hits 86 Billion appeared first on Online Marketing Blog - TopRank®.

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Storytelling With Video: The Journey

Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? To explore how and why we produce a weekly video documentary, I pull back the curtain on our show, The Journey. More About This Show The Social Media Marketing podcast is [...]

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- Your Guide to the Social Media Jungle

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5 Mind-blowing Use Cases for Website Popups You’ve Never Considered (Includes Augmented Reality)

If you thought website popups were only for discounts and newsletter subscriptions, you're dead wrong. These examples include augmented reality customer postcards, a better SaaS login experience, and a joke of the day popup that will delight your customers.

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Why Collaboration Has Replaced Competition in the Agency World

I’ve seen many changes in the agency world since the mid ’90s. There was a time when an agency would take on any project–whether Read more...

This post Why Collaboration Has Replaced Competition in the Agency World originally appeared on Sprout Social.

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Crafting the Experience: The Journey, Episode 14

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=NZ6WgPz5u5Y Watch The Journey: Episode 14 Episode 14 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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- Your Guide to the Social Media Jungle

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How to Use Live Video to Generate Leads and Sell

Wondering how live video can help you make money? Looking for ways to increase the return on your investment in live video? In this article, you’ll discover six ways to develop leads and boost sales using live video. #1: Generate Leads via Teasers and Prompts The popularity of live video makes it a great way [...]

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- Your Guide to the Social Media Jungle

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Changing On-Page Behavior with Sticky Navigation and Data-Driven Design

Sticky navigation helps people engage more with the content on your page, and I'll show you how to implement the data-driven design framework to get more clicks and more insights from your landing pages and blog posts.

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How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — is what your bosses really [...]

The post How to Prove the Value of Content Marketing to Your CMO in 3 Easy Steps appeared first on Online Marketing Blog - TopRank®.

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How to Easily Create Marketing Videos From Images

Wondering how to market with video without being in front of the camera? Have you thought about creating video from product and brand images you already have? In this article, you’ll find two affordable ways to create engaging videos for your business by repurposing visual assets you have on hand. #1: Customize a Storyboard Video [...]

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- Your Guide to the Social Media Jungle

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