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Yearly Archives: 2017

How to Promote Your YouTube Channel Like a Pro

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using Read more...

This post How to Promote Your YouTube Channel Like a Pro originally appeared on Sprout Social.

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Is Your Content Marketing Designed for the New Customer Journey?

Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. [...]

The post Is Your Content Marketing Designed for the New Customer Journey? appeared first on Online Marketing Blog - TopRank®.

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How to Better Moderate Your YouTube Comments

Need help moderating your YouTube comments? Wondering if YouTube’s new moderation features can save you time? YouTube has made it easier to weed out irrelevant, inappropriate, or offensive comments so you can spend time engaging with the people who matter most. In this article, you’ll discover how to use YouTube’s comment moderation tools. #1: Add [...]

This post How to Better Moderate Your YouTube Comments first appeared on .
- Your Guide to the Social Media Jungle

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16 Overlay Examples Critiqued for Conversion

Overlays can do a lot of the heavy lifting when it comes to capturing the attention of visitors. But once you have their attention, what are you doing to pique their interest? We critique 16 overlays to illustrate some dos and the don’ts.

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#SproutChat Recap: Maintaining a CRM via Social Media

For businesses big and small, a CRM is an essential tool for a sales team to keep track of the conversations they’re having with prospective and Read more...

This post #SproutChat Recap: Maintaining a CRM via Social Media originally appeared on Sprout Social.

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Measuring the Best Times to Post on Social Media

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more Read more...

This post Measuring the Best Times to Post on Social Media originally appeared on Sprout Social.

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20 Talented Brand Marketers to Follow on LinkedIn

Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said, [...]

The post 20 Talented Brand Marketers to Follow on LinkedIn appeared first on Online Marketing Blog - TopRank®.

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How to Create a Facebook Messenger Chatbot

Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing? Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more. In this article, you’ll discover how to set up a Facebook Messenger chatbot for your business. Why a Chatbot for [...]

This post How to Create a Facebook Messenger Chatbot first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Automates Video Subtitle Captions: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Extends Automated Video Captioning Tools to Pages: Facebook released an automated captioning tool for video ads last year. Over [...]

This post Facebook Automates Video Subtitle Captions: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research

Infographic: How Millennials and Baby Boomers Consume User-Generated Content
Content and recommendations from other consumers are generally considered more trustworthy than content coming from a brand. This infographic lends more credibility to that idea. Although Boomers and Millennials consume content differently, they have one key preference in common: 76% of consumers believe that content shared by average people is more honest than advertising from brands. AdWeek

The Top Three Data Trends of 2016
Ad Age discusses the top three data trends of 2016: The customer ID movement, growth in data sharing and the location data tracking boom. What's the common thread? Collecting more data to enable greater personalization for the consumer, and to foster a better understanding of your audience, were keys strategic elements of 2016. Ad Age

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
Now that Google is taking away free full access to the Google keyword planner, MarketingProfs proposes conducting keyword research via a small PPC campaign rather than investing in a paid keyword research tool? Sound crazy? It makes more sense than you may think. MarketingProfs

Amazon launches Digital Day, a new sales holiday for digital products
According to Marketing Land, "The first Digital Day will be a 24 hour event held tomorrow, Friday December 30th and is marketed like a Black Friday for anything digital. These offerings include games, books, TV shows, apps, music and more. Some of the marketed deals include: 80% off of video games, 50% off of movies & TV and 75% off of digital comics." Marketing Land

LinkedIn Changes: What Marketers Need to Know
LinkedIn has made changes to improve the way you find new contacts, interact with connections, and write posts. The homepage has a new, cleaner look -- and what was the 'Profile' section is now the 'Me' section, where you can go to edit your profile, privacy settings and more. Social Media Examiner

Don't Get Too Excited Just Yet About Retailers' Merry Holiday Sales
eMarketer reports: "Retailers, which typically close their fiscal fourth quarter end of this month or early next month, are expected to see their critical holiday quarter profit decline 1.9% on average, according to Retail Metrics [...] In fact, 53 retailers, or about half of the group tracked, are expected to see lower fourth-quarter profits." eMarketer

Google Has 5 of the Top 10 Apps in 2016, According to Nielsen Rankings [REPORT]
5 of the top 10 downloaded apps in 2016 were owned by Google: YouTube, Google Maps, Google Search, Google Play and Gmail. Google continues to be a leader on the mobile front, and of the 88% of US mobile subscribers that use smartphones, 53% are using the Android operating system. How will the Google Pixel shape these trends? Search Engine Journal

2017 Digital Marketing Plans [Report]
Ascend2 reports: "While nearly one-third (31%) describe the success of their digital marketing as “best-in-class” compared to competitors, a total of 23% still consider their organizations’ efforts unsuccessful." 63% of respondents said brand websites are one of the most effective channels for their 2017 digital marketing plan, 52% say email is one of the most effective channels, 49% say social media and 31% listed organic search. Ascend2

What were your top online marketing news stories this week?

We'll be back next week with more top online marketing news. Have something to share? Sound off in the comments or Tweet to @toprank.

Disclosure: LinkedIn is a TopRank Marketing client.

The post Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research appeared first on Online Marketing Blog - TopRank®.

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