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Yearly Archives: 2017

47 Resources for People Who Love to Write but Can Never Find the Time

Tugs at your soul, doesn’t it? You love to write. You always have. But honestly — who has the time? Not only do you have a job and family and friends, but there are a gazillion tiny distractions popping up on your cell phone 24 hours a day, all interesting, all seemingly important, all keeping(...)

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Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads

The Most Important Google Search Rank Factors [Infographic]
Search rankings are a key consideration for many aspects of a digital marketing strategy -- and the ever-changing nature of search algorithms doesn't necessarily make it easy to determine where the most impact can be made. This infographic spells out the top 20 most important Google search rank factors. MarketingProfs

Edelman Digital's 2017 Trends Report
Edelman released their annual digital trends report and things are looking good for virtual and augmented reality, as well as programmatic digital ad spend. What else will be trending this year? The 50 page report has all the details. Edelman

Facebook is Going to Start Showing Ads in the Middle of its Videos and Sharing the Money with Publishers
Facebook will be showing ads in the middle of publisher videos and giving half of that revenue to the publishers whose content is showing the ad. The videos need to be over 90 seconds long, and the ads will show after 20 seconds of viewing. Recode

Google Confirms Rolling out the Mobile Intrusive Interstitials Penalty
On Monday, Google confirmed their penalty for sites which show intrusive interstitials on mobile pages. The penalized interstitials include popups that cover the page's main content, standalone interstitials you have to dismiss to view content, and layouts where above the fold content appears to be a standalone interstitial with the page's content underneath the fold. Search Engine Land

Instagram Will Show Ads to the 150 Million People Viewing Stories Daily
Instagram will begin showing video and photo ads in their Stories feature while users are swiping from one Story to the next. These ads will be powered by Facebook's ad network, and are only shown when users go directly from one story to another. Marketing Land

Snapchat Is Testing New Ad Features to Improve Ecommerce and Lead-Gen Marketing
AdWeek reports that Snapchat is releasing two new features directed at ecommerce and lead gen -- deep-linking and auto-fill: "For Snap Ads, which is the platform's between-stories video offering, consumers can swipe up and tap a link to be taken out of Snapchat and directly into a new app—to a playlist in a music app, or a product page in an ecommerce app." AdWeek

72% Of Marketers Say Data Analysis More Important Than Social Media Skills
"A new report by ad-tech provider Blue Venn finds that 72% of marketers consider data analysis more important than social media skills," reports MediaPost. Other notable stats: 27% of marketers hand over data analysis to IT departments and 80% of large enterprises find data analysis to be a vital skill. MediaPost

71% Plan to Spend More on Digital Marketing Activities in 2017 [DATA]
According to a recent poll by Search Engine Journal, 71% of people surveyed planned to spend more on their digital marketing activities in 2017, while 14% plan to spend less, and 15% plan to spend around the same. This means an increase in digital marketing investments is likely in 2017. Search Engine Journal

What were your top online marketing news stories this week?

I'll be back with more marketing news for you next week. For your daily dose of marketing goodies, follow @toprank on Twitter.

The post Online Marketing News: Search Ranking Factors, 2017 Digital Trends & New Mid-Roll Ads appeared first on Online Marketing Blog - TopRank®.

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Building a Business on the Back of Interviews

Do you interview people for your blog or podcast? Want to discover different ways to repurpose those interviews? To explore how he built his business through expert interviews, I interview Nathan Chan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

This post Building a Business on the Back of Interviews first appeared on .
- Your Guide to the Social Media Jungle

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Cracking the Code: 3 Steps to Building Influence with Content Marketing

Stories like Indiana Jones, The Goonies and Sherlock Holmes have all taught us a very important (and sometimes frustrating) life lesson: If you want to find the artifact/treasure/bad guy, you have to crack the code! Even with all of the information available to us as marketers today, there is still so much mystery surrounding the [...]

The post Cracking the Code: 3 Steps to Building Influence with Content Marketing appeared first on Online Marketing Blog - TopRank®.

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5 Ways to Repurpose Your Popular Social Media Posts

Want to get more out of your social media content? Wondering how you can save time and increase engagement? By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want. In this article, you’ll discover five ways to find and repurpose your most [...]

This post 5 Ways to Repurpose Your Popular Social Media Posts first appeared on .
- Your Guide to the Social Media Jungle

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The Complete Guide to Social Media for Restaurants & Bars

With more than 200 million posts tagged #food and 23 million with #drinks, food and beverage photos are easily some of the most popular Read more...

This post The Complete Guide to Social Media for Restaurants & Bars originally appeared on Sprout Social.

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Small Business Owners: Use These Tips to Increase Website Traffic from Social Media

For the past decade, many small business marketers have taken an “If you build it, they will come” approach to Facebook. They share engaging content, encourage conversation, and optimize their Facebook page to meet their goals. Unfortunately, too often the expected outcome doesn’t quite match the reality: Facebook has an average of 1.71 billion active [...]

The post Small Business Owners: Use These Tips to Increase Website Traffic from Social Media appeared first on Online Marketing Blog - TopRank®.

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4 Ways to Promote Your Products on Social Media

Do you want more sales from social media? Looking for new ways to share your products on social? The latest features from Pinterest, Snapchat, Facebook, and Instagram can help you get your products seen by more people. In this article, you’ll discover four ways to promote your products on the top social media platforms. #1: Add Links to Your [...]

This post 4 Ways to Promote Your Products on Social Media first appeared on .
- Your Guide to the Social Media Jungle

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The 17 Best Digital Marketing Conferences of 2017

Determined to smash your marketing results out of the ballpark in 2017? We’ve handpicked the very best game-changing marketing events of the year for you to pen in your diary.

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Meet Team Sprout: Brian, Platform Engineering Manager

There’s a mural on the wall in the main area of Sprout Social‘s new office space with the words “Always Be Growing” painted on Read more...

This post Meet Team Sprout: Brian, Platform Engineering Manager originally appeared on Sprout Social.

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