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Yearly Archives: 2017

6 Steps to a Successful Social Influencer Marketing Campaign

Interested in working with social influencers to promote your product? Wondering how to find and connect with the right influencers? Social media influencers can help share your brand message to a wider, yet tailored, audience. In this article, you’ll discover six steps to running an effective influencer program for your business. #1: Identify the Goal [...]

This post 6 Steps to a Successful Social Influencer Marketing Campaign first appeared on .
- Your Guide to the Social Media Jungle

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Design and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

The fast pace at which the digital world is changing means there are always new trends promising to skyrocket our results. But which ones should you pay attention to in 2017? Check out this shortlist of the most promising and impactful digital marketing trends of the year.

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How to Track & Analyze Branded Keywords

When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying to find your products Read more...

This post How to Track & Analyze Branded Keywords originally appeared on Sprout Social.

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Working Together in Perfect Harmony: Digital Advertising + Content Marketing

Content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. As TopRank Marketing CEO Lee Odden likes to say: “Content isn’t King. It’s the Kingdom.” But the kingdom is crowded. According to Content Marketing Institute [...]

The post Working Together in Perfect Harmony: Digital Advertising + Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Use Social Media Emoji to Humanize Your Business

Do you want to humanize your business on social media? Have you thought about using social media emoji? Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality. In this article, you’ll discover how to use emojis in your social media marketing. #1: [...]

This post How to Use Social Media Emoji to Humanize Your Business first appeared on .
- Your Guide to the Social Media Jungle

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5 Email Marketing Platforms for the Modern Marketer

Email marketing has stood the test of time. The first email marketing campaign was sent in the 1970’s and the early 1990’s saw the first mobile email experience. No matter how many new tactics come on the market, email is still a strong force. In fact, recent research has found that email marketing is 40% [...]

The post 5 Email Marketing Platforms for the Modern Marketer appeared first on Online Marketing Blog - TopRank®.

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4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting

Do you want to reach more consumers with your Facebook ads? Looking for creative ways to reach more people like your ideal customers? Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you. In this article, you’ll discover how [...]

This post 4 Ways to Build Facebook Lookalike Audiences to Expand Your Targeting first appeared on .
- Your Guide to the Social Media Jungle

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Win Free Tickets to Social Media Marketing World 2017

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our fifth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2017 [...]

This post Win Free Tickets to Social Media Marketing World 2017 first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Live From the Desktop: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Ability to Broadcast Live From Desktop: Facebook shared several new tools and improvements that “give [...]

This post Facebook Live From the Desktop: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Community 2017 Social Media Predictions

Everyone likes to try and predict what’s next. Whether it’s the next best television show to binge watch or the next big social media Read more...

This post #SproutChat Recap: Community 2017 Social Media Predictions originally appeared on Sprout Social.

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