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Yearly Archives: 2017

If It’s Painful, It’s Broken: Unbounce Blog Team Takeaways from 2016

If your content marketing job feels painful, then something’s probably broken. In 2016, the Unbounce blog team resolved to identify “broken” processes and finally put them in a cast. We want to share our biggest takeaways with you.

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Ultimate Guide to Measuring Social Media ROI

Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the effectiveness of social media Read more...

This post Ultimate Guide to Measuring Social Media ROI originally appeared on Sprout Social.

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Social Media Touchdown: How 20 Smart Brands Won the Biggest Content Game of the Year

Yesterday was a huge day for sports fans and brands across the nation. Diehard football fans wait all year for this special game and hope that their team (or at least a team they support) hits the turf for the big game. Let me preface my next statement by saying I mean absolutely no offense [...]

The post Social Media Touchdown: How 20 Smart Brands Won the Biggest Content Game of the Year appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Page Engagement Custom Audiences

Want more ways to retarget people on Facebook? Have you heard about Facebook’s latest custom audience features? Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page. In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement. Find the Facebook Page Engagement [...]

This post How to Use Facebook Page Engagement Custom Audiences first appeared on .
- Your Guide to the Social Media Jungle

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Top 10 Social Media Blogs: The 2017 Winners!

Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality. Here are the top 10 social media blogs you should [...]

This post Top 10 Social Media Blogs: The 2017 Winners! first appeared on .
- Your Guide to the Social Media Jungle

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Pinterest Tests Search Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Search Ads: Pinterest rolled out search ads with “a full suite of features, including Keyword and [...]

This post Pinterest Tests Search Ads: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Managing Social Media on the Go

The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands Read more...

This post #SproutChat Recap: Managing Social Media on the Go originally appeared on Sprout Social.

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Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords

10 Trends Driving Visual Content Marketing in 2017 (Infographic)
AdWeek reports: "53 percent of survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts." AdWeek

Snapchat QR Codes Can Now Deep Link to Websites
Yes, you read that right -- QR codes are back! Snapchat is now allowing users to send 'Snapcodes' to other users, and outside of the Snapchat network, that lead to whichever web page they'd like. With Instagram overtaking some of Snapchat's user base with their live stories, this is definitely a level up move for the media platform. Snapchat

LinkedIn Reveals the 10 Most Overused Marketing Buzzwords on CVs and Profiles
Are you a guru? Maybe a Ninja? Strategic leader? You may be guilty of overusing buzzwords in your LinkedIn profile. Recently, the platform revealed the 10 most frequently used buzzwords on the platform, including words like strategic, creative, specialised and passionate. The Drum

New Benchmarks from Marketo: How Does Your Organization Measure Up?
Marketo released their 2017 Marketing Benchmark Report for North America, which was a survey of over 1,300 marketers, B2B and B2C. Key takeaways include that 60% of marketers have six or more technologies in their tech stacks, 80% of marketers have nurture campaigns in place and 34% of marketers surveyed are using account based marketing. TopRank Marketing

Why There’s No Perfect Time to Post on Facebook
Studies have shown us one thing in terms of finding the best time to post on Facebook - there is no best time. The time you should post depends on your audience, your message, whether or not your post is paid or organic and frankly, competition in terms of other available content. Buffer

After Five Years of Fighting, Twitter Makes an Instagram Account
Twitter has stopped fighting that loving feeling with Instagram and created their very own account. The Verge reports: "Twitter quietly started an Instagram account this week, using the photo-sharing service to promote itself as a destination for breaking news and important conversations." The Verge

Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo
According to MediaPost: "Pinterest is opening up its search advertising services through partnerships with brands that advertise through Kenshoo's marketing platform. The features are being tested with brands such as Barilla, eBay, Garnier, Target, The Home Depot, and Walgreens." MediaPost

Google Data Studio Removes 5 Free Reports Limitation
Data-loving marketers rejoice! Google has recently opened up the amount of reports a user can generate within its Data Studio. The library of free reporting templates was released last year in conjunction with Google Analytics 360 Suite. Marketing Land

What were your top online marketing news stories this week?

I'll be back next week with more online marketing news. Have something to share? Leave a note in the comments or Tweet to @toprank.

The post Online Marketing News: Visual Content Trends, Snapchat QR Codes & LinkedIn Buzzwords appeared first on Online Marketing Blog - TopRank®.

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Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview Rich Brooks. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

This post Mobile Local Marketing: Reaching the Mobile Customer first appeared on .
- Your Guide to the Social Media Jungle

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How to Create Social Media Marketing Videos Without Appearing On Camera

Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos while staying comfortably off-screen. In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera. #1: Choose a Storytelling [...]

This post How to Create Social Media Marketing Videos Without Appearing On Camera first appeared on .
- Your Guide to the Social Media Jungle

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