In a world where the average U.S. consumer is confronted with 64GB of data per day, I think it’s safe to say that marketing requires a very different approach. Marketers all over the world are searching hard for silver bullets and ways to differentiate. And I think a lot of companies are wondering what it will [...]

The post Evolve or Die: The Role of Purpose & Authenticity in Marketing appeared first on Online Marketing Blog - TopRank®.

Do your customers message you with questions, comments, or complaints on Facebook? Want to automate the most common customer interactions? Customers expect lightning-fast responses from businesses on Facebook. Chatbots can help you deliver the right answer the moment a customer asks. In this article, you’ll discover five types of Facebook Messenger bots your business can [...]

This post 5 Ways to Use Facebook Messenger Bots for Your Business first appeared on .
- Your Guide to the Social Media Jungle

In a world where everything is vying for your attention, the Conversion Centered Design principle of Clarity will help you write copy that quickly and effectively communicates the campaign value proposition.

The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. It truly pays to Read more...

This post Social Media Demographics to Inform a Better Segmentation Strategy originally appeared on Sprout Social.

Over the years, we’ve all developed some bad habits as marketers. Some may be a result of our environment, while others have been self inflicted. As more and more bad habits enter our digital marketing routine, there is less room for healthy exercises to keep us strong. The most recent CMO Survey uncovered that CMOs [...]

The post 5 Digital Marketing Brain Training Exercises to Keep You Sharp appeared first on Online Marketing Blog - TopRank®.

Want to create dynamic Instagram posts? Wondering how to combine multiple images and videos into one post on Instagram? Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message. In this article, you’ll discover how to add up to 10 photos and videos to a single [...]

This post How to Use Instagram Multiple Image Posts first appeared on .
- Your Guide to the Social Media Jungle

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Algorithm Ranks Reactions Higher Than Likes: Facebook announced that reactions “will [now] affect post ranking slightly more [...]

This post Facebook Reactions Improve Post Rank: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

Sprout’s Smart Inbox is a great at ensuring you never miss a mention, important hashtag or branded keyword. As these inbound messages are coming Read more...

This post #SproutChat Recap: Listening vs. Monitoring on Social Media originally appeared on Sprout Social.

Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our graduate certificate program with the University of Florida. Daniel Burstein goes step-by-step through our process of reducing friction and anxiety in the application process.

Yesssss! The schedule gods have given you a break, and you have a rare hour to actually sit down and write. You could produce an entire blog post! An article! Maybe even a short book chapter! Your research is all done, so all you need to do now is write. You apply ass to seat,(...)