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Yearly Archives: 2017

Monitor & Engage Anytime With Facebook & Instagram Push Notifications on Mobile

Social media is 24/7. It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, Read more...

This post Monitor & Engage Anytime With Facebook & Instagram Push Notifications on Mobile originally appeared on Sprout Social.

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Monitorear e interactuar en cualquier momento con las notificaciones automáticas de Facebook e Instagram desde el dispositivo móvil

Las redes sociales están disponibles las 24 horas de lunes a lunes y se ha vuelto totalmente natural para los consumidores chequear las redes Read more...

This post Monitorear e interactuar en cualquier momento con las notificaciones automáticas de Facebook e Instagram desde el dispositivo móvil originally appeared on Sprout Social.

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Monitore e interaja a qualquer momento com as notificações push do Facebook e do Instagram no celular

As redes sociais não param nunca. Tornaram-se parte do dia a dia dos consumidores, que acessam páginas como o Facebook e o Instagram em Read more...

This post Monitore e interaja a qualquer momento com as notificações push do Facebook e do Instagram no celular originally appeared on Sprout Social.

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10 Conference Hacks to Help You Crush Marketing Event Attendance

In my career as a marketer, I have attended more events and conferences than I can count. Events (especially those that span multiple days) are filled with so much information and it can quickly become overwhelming. By the second day you may feel that your brain is bulging with new information and you can’t possibly [...]

The post 10 Conference Hacks to Help You Crush Marketing Event Attendance appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Messenger Day for Marketing

Want a new way to create time-sensitive short video stories? Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day. What Is Facebook [...]

This post How to Use Facebook Messenger Day for Marketing first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Messenger Day Rolls Out Globally: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Globally Launches Messenger Day: Facebook launched Messenger Day, a new way to share photos and videos “as [...]

This post Facebook Messenger Day Rolls Out Globally: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Proving Return on Investment for Social

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since Read more...

This post #SproutChat Recap: Proving Return on Investment for Social originally appeared on Sprout Social.

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Benchmark Performance with the New Instagram Competitors Report

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts Read more...

This post Benchmark Performance with the New Instagram Competitors Report originally appeared on Sprout Social.

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Benchmark Performance with the New Instagram Competitors Report

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts Read more...

This post Benchmark Performance with the New Instagram Competitors Report originally appeared on Sprout Social.

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Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels

SEJ Annual Report: State of Digital Marketing 2017
Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Search Engine Journal

New Geostickers in Instagram Stories for New York City and Jakarta
If you are using Instagram in New York or Jakarta, you may have noticed a new feature - Geostickers. When you take a photo, you can click on the sticker icon and the Geostickers will appear. This is coming from a long line of changes Instagram is making that look -- probably non-coincidentally -- a lot like Snapchat. Instagram

The Top Digital Channels for Generating B2B Leads
New research from DemandWave showed that 95% of B2B marketers are using social media, 93% are using email and 91% are using organic. Interestingly, 73% said email was their top driver of leads, followed by 70% who said organic and 55% that said social media. MarketingProfs

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency
Facebook's measurement department, comprised of some of the old Atlas team, has created a measurement dashboard that allows marketers to see cross-network stats to help them analyze their Facebook and Instagram campaigns, along with ads that run on Facebook's publisher partner sites. AdWeek

Prove Your Impact: The 2017 Digital Marketing Analytics Performance Report
A new study from TrackMaven shows insights into social network engagement and audiences, top-of-funnel blog content, PR performance, and overall website health by industry. TrackMaven

Google rolls out free Data Studio globally, improves filters & other features
Marketing Land reports: Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool, including filters and analytics segments." Marketing Land

Twitter Hears Advertisers: 'We Want to Buy Like We Do on TV'
According to Advertising Age, "Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy." Pre-roll ads will be counted according to Media Ratings Council standards, and Integral Ad Science and third parties like it are confirming the results. Ad Age

A new Google tool actually lets you search videos for specific objects
Google released their new Cloud Video Intelligence tool that allows users to search one or more videos using keywords and get a list of results that detail where in the video you can find objects relevant to your search. Mashable

What were your top news stories of this week?

We'll be back next week with more top online marketing news stories! Have something to share? Tweet it to @toprank.

The post Online Marketing News: State of Digital Marketing, New Geostickers & Top B2B Channels appeared first on Online Marketing Blog - TopRank®.

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