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Yearly Archives: 2017

How to Optimize Pinterest Content for Search

Wondering how to find the right keywords to rank in Pinterest search? Have you considered using Google’s Keyword Planner? Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search. In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest [...]

This post How to Optimize Pinterest Content for Search first appeared on .
- Your Guide to the Social Media Jungle

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What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

Conversion optimization is big business, and the online world is awash with “experts.” Spotting the fakes is hard — anyone can call themselves a Conversion Rate Optimizer (CRO), but it takes a very specific skill set to actually be one. So whether you’re looking to hire a CRO or to wear the title yourself, we asked 8 legit CRO experts what it actually takes.

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How to Leverage Your Social Media KPIs to Drive Business Growth

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking Read more...

This post How to Leverage Your Social Media KPIs to Drive Business Growth originally appeared on Sprout Social.

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What CMOs Need to Know About Data Informed Content Marketing

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing [...]

The post What CMOs Need to Know About Data Informed Content Marketing appeared first on Online Marketing Blog - TopRank®.

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3 Ways to Create a Video Studio on Any Budget

Interested in delivering quality video content to your audience? Wondering what equipment you need? You don’t need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. In this article, you’ll discover how to set up a video studio without breaking the bank. #1: Choose the [...]

This post 3 Ways to Create a Video Studio on Any Budget first appeared on .
- Your Guide to the Social Media Jungle

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Landing Page Optimization: Customer service can be a treasure trove of ideas for LPO

If you’re engaged in landing page optimization, step back from the analytics for a moment and ask yourself a bigger question — why do we have a landing page in the first place? Sure, you’re selling stuff. Getting leads. Achieving a conversion. Blah blah blah. Yes, that is all true. But, all of those objectives […]

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Top 5 Facebook Trends & How to Implement Them

It seems like every time you check the news, there’s something new going on at Facebook. It can be challenging to keep up with Read more...

This post Top 5 Facebook Trends & How to Implement Them originally appeared on Sprout Social.

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5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report

In today’s changing digital landscape, marketers know that having good data and analytics are vital for understanding the impact of their digital marketing efforts. After all, in order to drive performance and prove ROI, you have to be able to measure what’s working and what’s not so you can address issues and capitalize on opportunities. [...]

The post 5 Key Insights from TrackMaven’s 2017 Digital Marketing Analytics Performance Report appeared first on Online Marketing Blog - TopRank®.

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Chatbots and Social Media: New Research

Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer reactions to chatbots and the issues businesses should address before integrating chatbots. #1: Millennials Are the Biggest Group of Early Chatbot Adopters According to a recent study [...]

This post Chatbots and Social Media: New Research first appeared on .
- Your Guide to the Social Media Jungle

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How to Use Social Proof to Boost Conversions

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the Read more...

This post How to Use Social Proof to Boost Conversions originally appeared on Sprout Social.

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