Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve better results. In this article, you’ll discover how to analyze four important Instagram metrics. #1: Calculate Conversions [...]
The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and micro-influencers. On top of all [...]
Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen. In this article, you’ll discover how to help your Facebook posts go further. About Facebook Organic Reach I will say, [...]
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Testing Video Insights for Personal Profiles: This week, Social Media Examiner staff noted that Facebook appears to [...]
Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for Read more...
What B2B marketers can learn from Netflix [Infographic]
What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that's packaged for consumption when your prospects are ready. LookBookHQ
Email Marketing Benchmarks: 4Q16 Average Open, Click, and Bounce Rates
A new study from Experian shows that email open and click metrics remained fairly stable year-over-year in 2016, but the average transaction-to-click rate grew by 10% and the average bounce rate increased by 11.8%. MarketingProfs
Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
Yes, you read that headline correctly. There is some truth behind all that sass. Last week, Facebook messenger rolled out it's copy of Facebook Stories -- a copy of the story feature owned first by Snapchat and later adopted by Instagram. They're calling Messenger Day. Marketing Land
U.S. Digital Advertising Will Make $83 Billion This Year, Says EMarketer
In 2017, eMarketer estimates that digital advertising revenues will grow to $83 billion. Leading that charge is Google with about 40% of that share of revenue, followed by Facebook with about 20%. Things are even closer when it comes to mobile revenue, with Google owning 32% of the market and Facebook owning 25%. AdWeek
Google’s Share of Search Ad Market Projected to Grow to 80% by 2019
Search Engine Journal reports: "According to research firm eMarketer, Google is projected to hold 80% of the search ad market by 2019. As of last year, Google held 75.8% of the search ad market and this year it is currently holding on to 77.8%." Search Engine Journal
Snapchat Receives Poor Grades From Marketers
Marketers are reporting seeing low return from advertising on Snapchat. According to a recent study, Snapchat was outperformed by Facebook, Google, LinkedIn, Twitter, Yahoo and YouTube. The media platform did, however, outperform AOL. Ad Age
Ad Exchange Launches, Aims To Transform Ad Inventory Into Standardized Securities
MediaPost reports: "There’s a new ad exchange, and it’s not programmatic. The NYIAX (New York Interactive Advertising Exchange), launched on Tuesday, aims to change ad inventory into standardized securities. The NYIAX will run on the Nasdaq’s technology infrastructure and be platform-agnostic." MediaPost
1055% higher share rate on Facebook native videos
Social media analytics provider quintly published a new study which found that users interact with Facebook videos at a 109.67% higher rate than they do YouTube videos, and that users are sharing Facebook videos at a 477.76% higher rate. quintly
What were your top online marketing news stories this week?
We'll be back next week with more online marketing news. In the meantime, check out the @toprank feed or our YouTube channel!
Do you use visuals on your blog and social media? Have you considered animating them? To explore how to use animated visuals in your content, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]
Note from Glen: I’m delighted to introduce Smart Blogger’s new Associate Editor, Robert van Tongeren. Robert’s been behind the scenes for a couple of years now, most recently as the lead instructor and editor for our Guest Blogging program. But this month he’s taking over editorial responsibilities on the blog – congratulations Robert! I’ll be(...)
“’Cause whether you’re high or low, you gotta tip on the tightrope.” –Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good. On the other, there’s the need to prove [...]
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