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Yearly Archives: 2017

Getting the Right Yes

Customers are often jaded by broken promises from other marketers, and they are tired of endless ads that don't deliver. You have to overcome this negativity by building trust through a series of incremental steps that lead to a macro-yes. One way this can be done is by making sure your webpage does not create friction and anxiety in your customers.

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CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities

The lines between long-form content and social media marketing are becoming blurrier each day. Social networks now allow for native video viewing, live video and even some long-form content. They have essentially become their own content platforms competing with blogs and brand websites. Facebook alone is on pace to hit approximately 2 billion users this [...]

The post CMWorld Interview: Citrix’s Justin Levy Takes a Dive into Top Social Media Opportunities appeared first on Online Marketing Blog - TopRank®.

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How to Do a Facebook Live Split-Screen Interview

Want to interview guests on your Facebook Live show? Looking for a tool that lets you bring a remote guest into your Facebook Live video? In this article, you’ll discover how to broadcast a Facebook Live interview with a split screen. Why Create a Facebook Live Interview Show? When your video is live, you can [...]

This post How to Do a Facebook Live Split-Screen Interview first appeared on .
- Your Guide to the Social Media Jungle

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Snapchat Links and Instagram Stories Video Replies

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat links with Carlos Gil, Instagram Stories video replies with Jeff Sieh, and more [...]

This post Snapchat Links and Instagram Stories Video Replies first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Using Bots for Social Customer Service

Bots tend to be a bit of a controversial topic in the social customer service realm. The truth is, if they’re built correctly and managed by Read more...

This post #SproutChat Recap: Using Bots for Social Customer Service originally appeared on Sprout Social.

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Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate


How to Build a Sustainable Social Marketing Strategy [Infographic]
Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social Media Today)

Google is Testing a New Design for Mobile Search Results
Google is testing a new design for both paid and organic search results. Some changes include the URL is now at the top of search cards, there are fewer ads and more color has been added to organic search cards. (Search Engine Journal)

The Marketing and Advertising Hiring Climate
Recent research shows that most marketing and advertising executives expect to keep the size of their creative staff steady in the second half of 2017. Get insight into hiring plans for full-time creative employees, hiring priorities for specific positions and the most challenging areas for companies to fill for the second half of the year. (Marketing Profs)

Fun fact: TopRank Marketing happens to be in the 9% of marketing companies expanding their team in the second half of 2017! Visit our careers page to learn more. 

Facebook is Testing the Addition of Pages’ Descriptions to Their Cover Images
Facebook has confirmed that it is testing Pages’ descriptions to their cover images. Right now, the feature is desktop-only, and descriptions can be up to 100 characters. Text can be edited via the Edit Information option on the cover image. (AdWeek)

Snapchat Lets You Add Links, Voice Filters and Backdrops to Snap
With Paperclip, you can attach a website to a Snap and your friends can swipe up to open the link in Snapchat’s internal browser. The Backdrops feature lets you cut out an object from your Snap and put a colorful pattern behind it to make it stick out, and Voice Filters let you change the sound of voices in your Snaps. (Tech Crunch)

Google Posts are Removed After 7 Days, With One Exception
Most Google posts are removed 7 days after they are first published. The exception is posts that are based on local events. These posts are removed after the event date. Google Posts allows brands to share timely messages with their customers, which show up in the local panel on a web search and Google Maps. (Search Engine Land)

Introducing Photo and Video Replies to Stories
You can now reply to Stories with a photo or a video. With access to any creative tools in the camera, including face filters, stickers and Rewind, you can be more fun and playful in your responses. Just like with other replies, you’ll see the reply in your inbox. (Instagram Blog)

YouTube Heats Up VR Market
YouTube is promoting the development and creation of VR videos with new resources and tools that help developers and make VR more attractive for marketing. YouTube has also extended applications for intensive training at VR Creator Lab. (DM News)

What were your top digital marketing news stories this week?

We'll be back next week with more news from the wide world of digital marketing. If you're craving more news and insights, follow @toprank on Twitter!

The post Digital Marketing News: Sustainable Social, Mobile Search Makeover and The Hiring Climate appeared first on Online Marketing Blog - TopRank®.

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Facebook Ads: Creative Ways to Attract Prospects and Customers

Do you advertise on Facebook? Are your ads converting? To explore how to better use Facebook ads to reach leads and customers, I interview Zach Spuckler. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

This post Facebook Ads: Creative Ways to Attract Prospects and Customers first appeared on .
- Your Guide to the Social Media Jungle

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5 Articles I Shared With My Team This Month

As CMO at Sprout Social, my primary goal is to lead a team of functional marketing experts focused on generating awareness, driving quality leads Read more...

This post 5 Articles I Shared With My Team This Month originally appeared on Sprout Social.

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A Webpage is a Conversation

The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way.

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Advice to Writers Who Feel Like a Fraud (from a Writer Who Feels Like a Fraud)

Let me guess … Every success in your writing career has been a fluke. When people praise your work, they don’t know what they’re talking about. You’ll never measure up. You’re not a real writer. And any day now, everyone will see you for the fraud that you are. That’s how you feel, anyway. You(...)

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