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Yearly Archives: 2017

Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic]
Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans. (HubSpot)

Facebook Adds Instagram Retargeting Options to Custom Audience
Facebook’s Business Manager has added 3 new retargeting options for Instagram that appears under the “Engagement” objective when creating a custom audience. Video lets you create a list of people based on how long they watched your video, lead form creates a list of people who have opened, completed or started a form and Instagram business profile creates a list of anyone who’s interacted with your profile page. (Social Media Today)

New Notifications Features to Stay Up-to-Date on Your Network and Your Activity
The LinkedIn notifications tab has added new features to customize your notifications including a daily rundown to help you stay current on top news for the day, search appearances where you’ll receive a weekly notification of how many people found you from a LinkedIn search and now you can personalize your notification settings on mobile and desktop. (LinkedIn Official Blog)

Google Image Search Can Now Display Results for Videos
Video images are now included on Google Image Search with the help of structured data markup. You can watch the video from the image by clicking the “Watch” button, which will open the video in the YouTube App. Right now, it is only available for YouTube videos. (Search Engine Journal)

Bing Adds ‘Popular Content’ Search Results Snippet Section
A new feature has been added to the search results page in Bing called, “Popular Content”. It acts as a carousel-like feature where you can click the right arrow to see more options. This new feature shows you popular content sections for the website or web page. (Search Engine Land)

Facebook is Getting Ready to Test Paid Subscriptions With Publications
Facebook is moving ahead to let people subscribe to publications through Instant Articles, although nothing is final yet. This will support publications like The New York Times and The Economist, who have metered paywalls, by allowing access to subscriber data so they can better understand their audience. The publisher will also have full control over pricing. (Digiday)

Twitter Just Added Several Advanced Filters So Users Can Control Their Notifications
Twitter now allows users more control over the notifications they receive from the social network, including new accounts, accounts you don’t follow and don’t follow you, accounts with default profile photos and accounts without a confirmed email address or phone number. (AdWeek)

Majority of Marketers Still Struggle with Adaptive Marketing, Per CMO Council
A study based on the survey results of more than 150 senior marketing executives polled during Q2 of 2017 reports many findings including, most important marketing mix component, adaptive marketing performance, global market requirements and solutions to gain a better understanding of markets. (MediaPost)

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news and updates! If you're looking for more in the meantime, follow @toprank on Twitter.

The post Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications appeared first on Online Marketing Blog - TopRank®.

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Video Authenticity: How to Perform On-Camera

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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- Your Guide to the Social Media Jungle

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6 Best Practices for Nurturing B2B Marketing Qualified Leads

The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing decision before engaging with a sales rep. But, as a savvy [...]

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How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for [...]

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- Your Guide to the Social Media Jungle

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25 Influencer Marketing Platforms & Marketplaces

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create better experiences for their audience. [...]

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How Consumers Respond to Brands on Social Media: New Research

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand [...]

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- Your Guide to the Social Media Jungle

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Influencer Marketing Ain’t Easy: 5 Client Questions to Answer Before They Ask

The client conversation around influencer marketing is changing. When agencies first began pitching influencers as part of a brand’s social strategy, they spent a Read more...

This post Influencer Marketing Ain’t Easy: 5 Client Questions to Answer Before They Ask originally appeared on Sprout Social.

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10 Easy Wins to Improve Your B2B Marketing Leads

And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our [...]

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How to Improve Your Facebook Videos With Facebook Video Insights

Want to increase engagement, longevity, and exposure of your Facebook videos? Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos. In this article, you’ll discover three ways to evaluate and improve your Facebook video performance. Access [...]

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- Your Guide to the Social Media Jungle

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What Your Client Needs to Know Before Launching a Brand Advocacy Program

Clients rely on agencies for their expertise. It’s important to be a guiding light for the brands you work with in developing big initiatives, Read more...

This post What Your Client Needs to Know Before Launching a Brand Advocacy Program originally appeared on Sprout Social.

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