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Yearly Archives: 2017

How to Create a Facebook Live Show

Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept [...]

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- Your Guide to the Social Media Jungle

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Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising [...]

The post Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics appeared first on Online Marketing Blog - TopRank®.

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Instagram Live Replays: What Marketers Need to Know

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news [...]

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- Your Guide to the Social Media Jungle

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4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, [...]

The post 4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community appeared first on Online Marketing Blog - TopRank®.

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3 Ways to Generate Leads Using YouTube

Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let [...]

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- Your Guide to the Social Media Jungle

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The Only Factor: The key to high-performing webpages

In this Quick Win episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink. The webpage does a good job of answering two of the three questions customers ask, but it fails to answer the most critical one. Watch the video to learn how to avoid this pitfall and get the highest response rate.

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Why Content Curation Is an Essential Part of Your Marketing Mix

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse [...]

The post Why Content Curation Is an Essential Part of Your Marketing Mix appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.” [...]

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- Your Guide to the Social Media Jungle

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New Instagram and Messenger Ad Features, and LinkedIn Native Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka [...]

This post New Instagram and Messenger Ad Features, and LinkedIn Native Video first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: How to Brand Your Business on Social Media

Once you’ve made it over the hurdle of launching a business, how do you successfully brand that business on social media? It’s important to take the Read more...

This post #SproutChat Recap: How to Brand Your Business on Social Media originally appeared on Sprout Social.

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