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Yearly Archives: 2017

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Optimizing your AdWords account got you feeling a bit like Sisyphus? If you're seeing diminishing returns in AdWords, get creative with these five advanced optimization strategies.

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#SproutChat Calendar: Upcoming Topics for August 2017

Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling topics that social media managers Read more...

This post #SproutChat Calendar: Upcoming Topics for August 2017 originally appeared on Sprout Social.

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6 Culture Qualities to Look for When Interviewing at a Marketing Agency I Learned From My Dairy Farm

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Elizabeth Williams. Elizabeth is an Account Manager that has been with the TopRank Marketing team for almost a year and spends her time managing the needs of our awesome clients! Welcome Elizabeth!] From my first day of preschool, everything I’ve encountered in life, I’ve compared [...]

The post 6 Culture Qualities to Look for When Interviewing at a Marketing Agency I Learned From My Dairy Farm appeared first on Online Marketing Blog - TopRank®.

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3 Instagram Policies Marketers Often Overlook

Do you use Instagram for business? Want to remain in compliance with Instagram’s Terms of Use so you’re not shut down? In this article, you’ll discover three Instagram compliance issues marketers need to understand. #1: You Grant Instagram a License to Use Your Content The bottom line is, if you’re posting images on Instagram, you’re [...]

This post 3 Instagram Policies Marketers Often Overlook first appeared on .
- Your Guide to the Social Media Jungle

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[Infographic] The In-Flight Guide to Content Marketing

Marketers who plan appropriately significantly increase their likelihood of success. Seems like a novel concept right? You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success. In today’s competitive landscape, everything from your strategy to the actual content experience and the [...]

The post [Infographic] The In-Flight Guide to Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Set Up Facebook Messenger Ads

Do you want to reach more customers and prospects using Facebook Messenger? Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. What Are Messenger Home Ads? Unlike [...]

This post How to Set Up Facebook Messenger Ads first appeared on .
- Your Guide to the Social Media Jungle

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Optimizing Homepages: How a clear objective can increase conversion

In this Quick Win Clinic, Flint McGlaughlin looks at a homepage submitted by Central Berkshire Habitat for Humanity that has no clear objective. Its visitors become lost somewhere in between the disjointed pictures, ads, video and phrases. Watch now to get ideas for clarifying a homepage's objective to increase clicks and performance.

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Facebook Growth, Amazon Spark, and LinkedIn Web Demographics

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook’s latest growth with Mari Smith; Amazon’s social network, Spark, with Jeff Sieh; LinkedIn’s [...]

This post Facebook Growth, Amazon Spark, and LinkedIn Web Demographics first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Creating Content to Impress Clients & Drive Results

As Social Media Managers, we know that the content we deliver is an integral aspect of any social strategy. Having a content plan is important, Read more...

This post #SproutChat Recap: Creating Content to Impress Clients & Drive Results originally appeared on Sprout Social.

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Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features

How Much Data is Generated Every Minute? [Infographic]
This infographic reveals what happens online every minute. The world internet population now represents 3.7 billion people. The findings on data usage includes social media platforms, video usage and the other most popular data generation websites and apps happening right now. Social Media Today

How Email Is Accessed in 2017: Top Devices, Platforms, and Clients
The report that was based on 27 billion emails opened between May 2016 and April 2017 highlights the devices on which email is accessed most frequently, the most popular email clients and the most popular email platforms that consumers are using. MarketingProfs

Introducing New Features to the Instagram Platform API
Brands are now able to access valuable insights in the Instagram API. You can keep track of organic content performance and have access to comment moderation by being able to hide or toggle on and off. To access these new features, you must have a business profile for Facebook. It is available for Facebook and Instagram Marketing Partners. Instagram Blog

Facebook’s Video Helps Drive $9B in Ad Sales, Up 47%
AdAge reports: “Facebook ad sales topped $9 billion last quarter, proof that its heavy investment in video is paying off, according to industry watchers… Its nearly $9.2 billion in ad revenue represented a 47% gain over the period a year earlier.” AdAge

Easier Way to Block Comments With Links From Your Videos
Video publishers can now block comments that contain links and hashtags with a new setting found in Creator Studio. Once enabled, this setting will hold comments containing links for review before being published. YouTube Help Forum

Google Has Dropped Google Instant Search
Google Instant showed search results as you type them, and Google has removed the feature from Search. Due to the recent changes in how searchers use mobile, Google decided to get rid of the feature. You will only see search suggestions that you can click on, but will no longer load any result pages without clicking on the suggesting, or hitting enter. Search Engine Land

Amazon Launches Spark, A Shoppable Feed of Stories and Photos Aimed at Prime Members
Inspired by Instagram’s use of shoppable photos, Amazon launched a new feature called Spark. The feature is available on the Amazon mobile app only for right now. Start by selecting at least 5 interests you want to follow, and with this information, Amazon Spark will create a customized feed of products and ideas of things to learn more about or shop for. TechCrunch

Facebook is Now Letting Brands and Media Companies Create Their Own Groups Within Pages
Brands and media companies are now able to create their own groups without having to rely on admins to set up the groups from personal accounts. This gives Pages administrators the ability to boost engagement with niche groups, and social media managers more privacy and separation from work. AdWeek

What were your top digital marketing news stories this week?

We'll be back next week with more top marketing news! Have something to share? Dying for more news? Follow @toprank on Twitter or sound off in the comments.

The post Digital Marketing News: Data by the Minute, Email in 2017 & New Instagram Features appeared first on Online Marketing Blog - TopRank®.

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