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Yearly Archives: 2017

The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence […]

The post The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article appeared first on MarketingExperiments.

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15 Ways to Supercharge Your Digital Marketing #DSMPLS

Good marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special ingredient to really supercharge the engine of leads and sales. To help you supercharge your marketing success, I’ve reached out to some of the most trusted voices in the digital marketing world speaking at the upcoming Digital [...]

The post 15 Ways to Supercharge Your Digital Marketing #DSMPLS appeared first on Online Marketing Blog - TopRank®.

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How Audiences Respond to Podcasts: New Research

Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you’ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. #1: Podcast Listener Base Maintains Steady Growth A January 2017 phone survey of 2,000 people [...]

This post How Audiences Respond to Podcasts: New Research first appeared on .
- Your Guide to the Social Media Jungle

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How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

You may have mastered the art of advertising on the AdWords Search Network, but not all tactics perform equally on all PPC channels. If the Display Network is uncharted territory for you, here's how you should adjust your PPC strategy to get the results you want.

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A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite

Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Whether you’re coming into town to join the festivities, or simply curious to learn more about the Twin Cities and why TopRank [...]

The post A Marketer’s Guide to Minneapolis: Gearing Up for #DSMPLS + Exclusive Event Invite appeared first on Online Marketing Blog - TopRank®.

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How to Grow Your Facebook Following: A 6-Step Plan

Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps. #1: Analyze Broad Target Market Characteristics The first step is to identify a target market that will [...]

This post How to Grow Your Facebook Following: A 6-Step Plan first appeared on .
- Your Guide to the Social Media Jungle

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How 6 B2B Brands Climbed to New Heights with Content Marketing

Eighty percent of the fastest growing B2B companies employ content marketing, according to data from Mattermark and Drift.com. But not all B2B marketers are seeing fast results. In fact, the Content Marketing Institute surveyed B2B marketers and found that only 34% of them believe their content marketing strategies were effective or extremely effective. The remaining [...]

The post How 6 B2B Brands Climbed to New Heights with Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Get Started With Facebook Analytics

Are you taking advantage of the actionable data Facebook offers marketers? Have you explored the Facebook Analytics dashboard? Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels. In this article, you’ll discover how to get started with Facebook Analytics. What Data Is Available in Facebook [...]

This post How to Get Started With Facebook Analytics first appeared on .
- Your Guide to the Social Media Jungle

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When Not to Optimize: Getting into the high-performance zone for conversion optimization

While optimizing an insurance company's homepage, we realize that time would be better spent building a new page from scratch.

The post When Not to Optimize: Getting into the high-performance zone for conversion optimization appeared first on MarketingExperiments.

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Facebook Stories Enhancements: Public and Desktop

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Stories on desktop with Jeff Sieh, Facebook ad updates with [...]

This post Facebook Stories Enhancements: Public and Desktop first appeared on .
- Your Guide to the Social Media Jungle

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