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Yearly Archives: 2017

What It Really Takes to Get a 10/10 Facebook Ads Relevance Score

Facebook's Relevance Score is a measure of whether or not your ad's demographic target finds your message relevant (and is thus engaging with it). We've got some tips to help you get a 10/10 every time — so that you can get your ad in front of more qualified eyeballs.

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Learn Influencer Marketing 5 Ways

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the [...]

The post Learn Influencer Marketing 5 Ways appeared first on Online Marketing Blog - TopRank®.

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4 Tools to Research Competitors on Social Media

Do you want to learn more about your competitors’ social media activity? Looking for tools to help? Competitive research tools let you see at a glance how your social media marketing compares to similar businesses. In this article, you’ll discover four tools for researching your competition on popular social media platforms. #1: Benchmark YouTube Channels [...]

This post 4 Tools to Research Competitors on Social Media first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Ads Dynamic Creative, Instagram Visual Backdrops, and YouTube Fan Sponsors

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook ad updates with Amanda Bond, Instagram updates with Jeff Sieh, YouTube fan sponsors [...]

This post Facebook Ads Dynamic Creative, Instagram Visual Backdrops, and YouTube Fan Sponsors first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Social Recruiting for Higher Education

Ask any college student about social media, they’ll tell you that it’s an integral part of their school experience, both on and off campus. Read more...

This post #SproutChat Recap: Social Recruiting for Higher Education originally appeared on Sprout Social.

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Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI
As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community

IAB sets up Blockchain Working Group for advertising
Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a highly secure and transparent way to manage funds. MarketingLand

2017 Email Marketing Industry Report
Marketers are feeling overwhelmed. They don’t have the resources needed to do the marketing they’d like to do. This is evident in email marketing particularly because many marketers surveyed say email marketing drives ROI but it’s not integrated with their marketing strategy overall. Digital Marketing Depot

[REPORT] The State of Social Video 2017: Marketing in a Video-First World
“According to Cisco, video will make up 80% of consumer online traffic by 2020, and Mark Zuckerberg said he sees video ‘as a mega trend on the same order as mobile.’ Animoto set out to shed light on the video-first landscape.” Animoto

Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality
Tailing on the news of the release of Apple’s new iPhones, there is an exciting new development. What happens when you mix artificial intelligence and a leading technology company? You get, animojis! Apple’s version of the Snapchat’s Lens, this feature enables brands to connect with younger audiences in a meaningful way. AdWeek

Email Marketing To Total $22.2 Billion In 2025: Study
MediaPost reports: “The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.” MediaPost

Google Offers Olive Branch to Publishers by Relaxing Policy on Subscription Sites
According to The Wall Street Journal - but not yet confirmed by Google - Google is ending their ‘First Click Free’ policy on paywall gated articles through SERPs. This could reportedly help publishers boost subscriptions. The Wall Street Journal

Google Search App to Suggest Related Content
Content creators rejoice! Google is reportedly now showing related content in Google searches based on what content other searchers have viewed based on their related searches. Search Engine Journal

What were your top digital marketing news stories this week?

We'll be back next week with more top news! Need more in the meantime? Follow @toprank for daily updates.

The post Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report appeared first on Online Marketing Blog - TopRank®.

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Product Evangelism: How to Evangelize and Create Advocates

Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? To explore how product evangelism supports the sales process, I interview Guy Kawasaki. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post Product Evangelism: How to Evangelize and Create Advocates first appeared on .
- Your Guide to the Social Media Jungle

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Clarifying Your Marketing Objective: The danger of asking “how?” too soon

In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for your webpage. But where does the marketer go from there? The next step is to determine the most effective way to accomplish your objective.

The post Clarifying Your Marketing Objective: The danger of asking “how?” too soon appeared first on MarketingExperiments.

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Marketing is Not About Making Claims; it’s About Fostering Conclusions

People are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers are the same way. And when we foster the right conclusions in their mind about us using facts, data, and tangible evidence, we will inevitably feel better about our marketing, and make more money in the process.

The post Marketing is Not About Making Claims; it’s About Fostering Conclusions appeared first on MarketingExperiments.

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LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, [...]

The post LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know appeared first on Online Marketing Blog - TopRank®.

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