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Yearly Archives: 2017

Funny Content, Serious Business: How to Use Humor in Content Marketing

Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your [...]

The post Funny Content, Serious Business: How to Use Humor in Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Create and Use Instagram Collections

Do you save Instagram posts? Looking for a way to organize your saved posts? In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later. Why Instagram Collections? When you save Instagram posts you want to refer to later on, they’re added to a private [...]

This post How to Create and Use Instagram Collections first appeared on .
- Your Guide to the Social Media Jungle

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New to the Unbounce Builder: 10 Data-Backed, Industry-Specific Landing Page Templates

Unbounce just added 10 data-backed, industry-specific landing page templates to our builder. In this post, we give you a sneak peek at some of our favorites, along with some data-informed copywriting advice for each industry.

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Getting Granular With Message Data Using Sprout’s Inbox Export  

Sometimes crunching numbers and performing deep quantitative analysis doesn’t give you all the insights you need. That’s why it’s important to also understand the Read more...

This post Getting Granular With Message Data Using Sprout’s Inbox Export   originally appeared on Sprout Social.

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Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas

As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — [...]

The post Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas appeared first on Online Marketing Blog - TopRank®.

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3 Ways to Measure Your YouTube Performance

Are you creating YouTube videos? Wondering how to analyze the impact of your video content? In this article, you’ll discover how to measure the performance of YouTube videos. #1: Assess Video Watch Behavior YouTube provides powerful analytics data that lets you evaluate how your videos are performing and how you might improve your content in [...]

This post 3 Ways to Measure Your YouTube Performance first appeared on .
- Your Guide to the Social Media Jungle

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Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions

If you want to stand out in the marketplace, instead of making a claim that you are the best, show your prospective customers that you are the best — with specific, quantifiable facts. Then, let them draw their own conclusions whether you are, indeed, the best at what you do, or not.

The post Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions appeared first on MarketingExperiments.

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How to Easily Manage Multiple Social Media Accounts

How much time do you spend switching between social media tools in one day? Is it worth it to consolidate that time into an Read more...

This post How to Easily Manage Multiple Social Media Accounts originally appeared on Sprout Social.

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Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike [...]

The post Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones appeared first on Online Marketing Blog - TopRank®.

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How to Create a Facebook Public Figure Page and Why You Should

Want to create a Facebook presence that’s separate from your personal profile? Have you considered creating a public figure Facebook page? In this article, you’ll discover why you should consider a Facebook public figure page and how to set one up. Why a Public Figure Facebook Page? Your personal brand is your most valuable asset. [...]

This post How to Create a Facebook Public Figure Page and Why You Should first appeared on .
- Your Guide to the Social Media Jungle

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