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Monthly Archives: December 2017

#SproutChat Recap: Getting to Inbox Zero

Anyone who manages social media knows that it can be difficult to keep up with incoming messages. From positive messages to timely complaints, it Read more...

This post #SproutChat Recap: Getting to Inbox Zero originally appeared on Sprout Social.

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Persuading People: The Journey, Episode 9

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=BIfJHDlXxWY Watch The Journey: Episode 9 Episode 9 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

This post Persuading People: The Journey, Episode 9 first appeared on .
- Your Guide to the Social Media Jungle

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Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and [...]

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog - TopRank®.

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Visual Personal Branding: How to Build a Loyal Following With Images

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand’s story? To explore how to develop your visual personal brand on Instagram and beyond, I interview Jenna Kutcher. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

This post Visual Personal Branding: How to Build a Loyal Following With Images first appeared on .
- Your Guide to the Social Media Jungle

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5 Outdated Content Marketing Tactics (And What to Do Instead)

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of [...]

The post 5 Outdated Content Marketing Tactics (And What to Do Instead) appeared first on Online Marketing Blog - TopRank®.

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Influencer Marketing: New Research for Video Creators

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video creators are planning to pursue relationships with brands. #1: [...]

This post Influencer Marketing: New Research for Video Creators first appeared on .
- Your Guide to the Social Media Jungle

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Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row

We are beyond excited to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2018—the second year in Read more...

This post Sprout Social Named One of Glassdoor’s Best Places to Work for Second Year in a Row originally appeared on Sprout Social.

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5 Examples of Influencer Marketing in Action Across the Full Customer Journey

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a [...]

The post 5 Examples of Influencer Marketing in Action Across the Full Customer Journey appeared first on Online Marketing Blog - TopRank®.

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Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Do you work with influencers? Wondering how best to comply with disclosure guidelines? In this article, you’ll discover how to properly protect your business when participating in influencer campaigns. #1: Use Built-In Disclosure Tools for Top Social Platforms One positive result from the efforts of the Federal Trade Commission (FTC) to increase transparency is that [...]

This post Influencer Disclosure Guidelines: What Marketers and Creators Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

Manage paid media for your marketing team? Your stakeholders often only see your hefty budget, leaving you under pressure to perform. No matter how complex your PPC strategy—you need to articulate it clearly. See how the Paid Media Cube framework can help.

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