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Monthly Archives: December 2017

Content Conversations: Content Marketing Predictions for 2018

Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year. We also received predictions related [...]

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How to Create Influencer Roundups: Tips and Tools for Bloggers

Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to create effective influencer roundups. #1: Plan a Timeline for Your Roundup Timing is everything. If you plan your influencer-driven content in time for the upcoming [...]

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- Your Guide to the Social Media Jungle

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How to Use Transitional Phrases to Keep Your Readers Sliding Down the Page

Some writers seem to have a magic touch… One minute you’re reading their opening, and before you know it, you’ve reached the end of their article. Their content reads so smoothly, it’s almost impossible to stop. So how do they do it? Well, great writers are meticulous about making each line flow seamlessly into the(...)

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4 Search Trends That Made Waves in 2017

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse [...]

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An Instagram Content Plan for Service-Based Businesses

Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based businesses establish a strong visual presence. #1: Outline Your Content Mix Social media for service-based business is all about creating connections. You want to help, [...]

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- Your Guide to the Social Media Jungle

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5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies [...]

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10 Useful Tools for Creating Content, Writing, and Researching

Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way you create content, write copy, and organize research. #1: Speed Up Your Writing With TextExpander TextExpander (available for Windows, Mac, and iOS) will match frequently [...]

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- Your Guide to the Social Media Jungle

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3 Unusual Content Marketing Approaches That Actually Work

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in [...]

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How to Improve Your Facebook Video Watch Time

Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times. #1: Upload Your Video to Your Page’s Video Library Many marketers upload their video directly into [...]

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- Your Guide to the Social Media Jungle

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Snapchat Redesign, Instagram Stories Changes, and Facebook Messenger for Kids

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat redesign with Shaun Ayala, Instagram Stories changes, Facebook Messenger Kids, and more breaking social [...]

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- Your Guide to the Social Media Jungle

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