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Monthly Archives: December 2017

Year In Review: 6 Platform Changes That Shook Up Social Media Marketing in 2017

With 2018 on the horizon, we’re all in a state of reflection, looking back on all the good, the bad and the ugly 2017 brought us. When it comes to social media, it’s hard not to think about the latter two. With all the political turmoil and uptick in trolling, even Facebook recently admitted that [...]

The post Year In Review: 6 Platform Changes That Shook Up Social Media Marketing in 2017 appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Ad Rules to Optimize Your Ad Campaigns

Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. How to Set Up Rules for Your Facebook Campaigns Keeping up with the day-to-day fluctuations of your Facebook [...]

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- Your Guide to the Social Media Jungle

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Innovative Marketers Must Not Just Face, But Embrace, Their Fears

How can you confidently pour your heart and soul into a non-traditional marketing strategy, knowing it could either take flight or fizzle? It’s a dilemma that outside-the-box marketers must wrestle with if they truly wish to innovate and transform their industry. The idea of experimenting with methods that haven’t been substantiated through successful practice is [...]

The post Innovative Marketers Must Not Just Face, But Embrace, Their Fears appeared first on Online Marketing Blog - TopRank®.

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How to Use Facebook Event Targeting in Your Facebook Ads

Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three ways to target audiences using Facebook event engagement custom audiences. #1: Target People Based on Their Connection to Your Event The fastest way to target people who are going to [...]

This post How to Use Facebook Event Targeting in Your Facebook Ads first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Expanding AR Studio, Instagram Hashtag Following and Recommended Posts, WhatsApp Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook expanding AR Studio with Joel Comm, Instagram hashtag following and [...]

This post Facebook Expanding AR Studio, Instagram Hashtag Following and Recommended Posts, WhatsApp Updates first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Staying up to Date With Social Trends

Social media is a constantly fluctuating landscape and it can be difficult to keep a finger on the pulse of it all. It’s important Read more...

This post #SproutChat Recap: Staying up to Date With Social Trends originally appeared on Sprout Social.

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Selling the Benefits: The Journey, Episode 10

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=f-Wd4Fd9Kek Watch The Journey: Episode 10 Episode 10 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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- Your Guide to the Social Media Jungle

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Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook

How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your [...]

The post Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook appeared first on Online Marketing Blog - TopRank®.

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Video Creator to Traditional Media Star: The Zach King Story

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? To explore how making YouTube tutorials ultimately led to a book and movie deal, I interview Zach King. More About This Show The Social Media Marketing podcast is an [...]

This post Video Creator to Traditional Media Star: The Zach King Story first appeared on .
- Your Guide to the Social Media Jungle

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Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get ideas that, coupled with your internal reflection, will create a powerful 2018 for you and your company.

The post Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017 appeared first on MarketingExperiments.

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