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Monthly Archives: November 2017

#SproutChat Recap: Overcoming Challenges in Agencies

Whether it’s juggling multiple accounts or perfecting brand voice for different brands—working in an agency is never a dull experience. Unlike many other workplaces, Read more...

This post #SproutChat Recap: Overcoming Challenges in Agencies originally appeared on Sprout Social.

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Sprout Social Named a Top Workplace by Chicago Tribune for Third Consecutive Year

To help identify what makes a great workplace, the Chicago Tribune surveys tens of thousands of employees each year and uses their responses to Read more...

This post Sprout Social Named a Top Workplace by Chicago Tribune for Third Consecutive Year originally appeared on Sprout Social.

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It Is Hot in Here: The Journey, Episode 5

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=n49Dn3e5SOg Watch The Journey: Episode 5 Episode 5 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

This post It Is Hot in Here: The Journey, Episode 5 first appeared on .
- Your Guide to the Social Media Jungle

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Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic]
In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs

Twitter trolls itself on new 280 character limit
As you may have heard via everyone’s favorite venting platform, Twitter has increased their allotted character count to 280. While many are happy with this change, some are disappointed or even concerned that it will ruin the value of the platform. CNN Tech

Google's AI Wizard Unveils A New Twist on Neural Networks
This is a story 40 years in the making. Geoff Hinton (the man behind AI) published two new papers that offers a new twist on neural networks that enable machines to better understand the world via images and video. Wired

Study: Longer Videos Mean Higher Engagement
Even in the age of decreased attention spans, it seems that audiences prefer long-form video over short-form video. In fact, videos over 90 seconds receive 78% more shares and 74% more views. MediaPost

Instagram Stories and WhatsApp Status hit 300M users, nearly 2X Snapchat
When it comes to features, it’s hard to tell the difference between Instagram Stories and Snapchat these days. Now that Instagram Stories has a solid user base, it’s time for Facebook to innovate and move away from copycatting Snapchat. TechCrunch

Facebook Registers Soaring Ad Revenues, Mobile Dominates.
Facebook experienced amazing third-quarter results with almost a 50% increase in advertising revenue. Additionally, 88% of that revenue is represented by mobile advertising. MediaPost

New Salesforce And Google Partnership Shakes Up The Cloud Race
The chocolate and peanut butter of marketing and sales analytics are finally coming together, as Google and Salesforce announce a new joint venture. Salesforce is committing to using Google’s G Suite, while Google Analytics will be fully integrated with Salesforce’s core platform. Salesforce has committed to using Google’s cloud storage as well, but will maintain multiple cloud vendors for the time being. Forbes

Older Photos and Videos Can Now Be Added to Instagram Stories
Instagram is now allowing users to add older photos from their camera rolls into their Instagram Stories. According to AdWeek, "Instagram said it will automatically suggest a new sticker to add context on when older photos or videos were taken, and users can choose to rotate, resize or remove the new sticker altogether before sharing their Stories." AdWeek

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news! In the meantime, if you have something to share Tweet us @toprank or @Tiffani_Allen.

The post Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard appeared first on Online Marketing Blog - TopRank®.

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YouTube Pre-Roll Ads: How to Acquire Customers With Video

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

This post YouTube Pre-Roll Ads: How to Acquire Customers With Video first appeared on .
- Your Guide to the Social Media Jungle

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Customer Theory: How to leverage empathy in your marketing (with free tool)

Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more effective (and more quickly approved) marketing initiatives with less rework.

The post Customer Theory: How to leverage empathy in your marketing (with free tool) appeared first on MarketingExperiments.

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Here’s the Brilliant Strategy a Regular Guy Used to Get 3.6 Million Facebook Fans for Free

When Jon Morrow launched his new personal development blog, Unstoppable.me, at the end of 2016 he reached out to a few successful bloggers to share his first post. Jon credits Steven Aitchison’s Facebook fans for the massive amount of clicks and shares that put that first post over the viral edge — 16,000 in three(...)

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Report: What Marketers Need to Know About the ‘State of Video Marketing’

These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos [...]

The post Report: What Marketers Need to Know About the ‘State of Video Marketing’ appeared first on Online Marketing Blog - TopRank®.

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How to Create Custom SRT Files for Video Subtitles

Wondering how to add subtitles to your videos? Frustrated with the inaccuracy of automated transcription? In this article, you’ll learn how to create a customized SRT file to add time-stamped captions to your videos. What Are SRT Files? SubRip Subtitle files (SRT) are plain-text files that contain subtitle information. They include start and stop times [...]

This post How to Create Custom SRT Files for Video Subtitles first appeared on .
- Your Guide to the Social Media Jungle

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How Just One Ecommerce Popup Offer Helped Canvas Factory Generate 1.1 Million in Revenue

For many, the subject of website popups can be tricky. There's no doubt they can be highly annoying when used aggressively or poorly, but as the ecommerce marketers at Auckland-based Canvas Factory found, there is indeed a right way to experiment and see meaningful results. Today's post shares their success and targeting lessons.

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