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Monthly Archives: November 2017

6 Best WordPress Backup Plugins Compared (100% Objective)

Imagine if one day your blog just disappeared. It’s a terrifying thought, right? You put all that work into writing amazing content and developing an audience. The last thing you want is for it all to go up in a puff of smoke because of some technical issue or hacker. But if you don’t back(...)

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How to Use Big Wins to Drive Continuous Content Marketing Performance

Like all brands or marketers, you’ve likely experienced a few content marketing campaign mishaps in your day. Despite your best efforts, sometimes a campaign just doesn’t quite reach its objective or it outright flops. And when this happens your disappointment typically spurs you into action as you work furiously to pin down exactly where you [...]

The post How to Use Big Wins to Drive Continuous Content Marketing Performance appeared first on Online Marketing Blog - TopRank®.

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How to Live-Blog at Events for More Exposure

Want to get in front of an engaged audience? Do you attend live industry events? In this article, you’ll discover how to use live blogging to attract and connect with event attendees. Why Live Blogging? Live blogging is a great guerrilla marketing tactic. It can help you grow your following and voice in the media, [...]

This post How to Live-Blog at Events for More Exposure first appeared on .
- Your Guide to the Social Media Jungle

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Get Custom Advice For Boosting Your Conversions With Unbounce’s New Landing Page Analyzer

For the sake of your paid spend, your landing pages need to convert, but there are dozens of on-page factors to consider regarding your page's performance. If you've ever wished for a way to independently grade or review your pages, you're going to love the Landing Page Analyzer we've just launched.

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Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we explore how we used the same scientific principles to improve conversion in a call center.

The post Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing appeared first on MarketingExperiments.

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How We’re Building a Digital Advertising & SEO Dream Team

In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled [...]

The post How We’re Building a Digital Advertising & SEO Dream Team appeared first on Online Marketing Blog - TopRank®.

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7 Ways to Improve Your Retargeting Ad Campaigns

Wondering how efficient your ad spend is? Looking for tips to help you monitor and manage your retargeting campaigns more effectively? In this article, you’ll discover seven ways to organize, analyze, and optimize your retargeting campaigns. #1: Run Separate Campaigns to New and Retargeting Audiences When you target both retargeting and new audiences at the [...]

This post 7 Ways to Improve Your Retargeting Ad Campaigns first appeared on .
- Your Guide to the Social Media Jungle

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Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility

For at least a decade, the 500-word blog post has been the atomic unit of content marketing. Marketers like Joe Pulizzi and Marcus Sheridan built their entire careers on blogging. In Joe’s case, he started the blog without a business plan or a product, and developed both after building an audience through insightful, valuable blog [...]

The post Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility appeared first on Online Marketing Blog - TopRank®.

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How to Sell With Instagram Shoppable Posts: Shopping on Instagram

Do you want to sell physical products via the Shopping on Instagram program? Have you seen Instagram shoppable posts? In this article, you’ll discover how shoppable posts on Instagram work and the steps you can take to use them for your business. How Customers Shop With Instagram Shoppable Posts Shoppable posts on Instagram are designated [...]

This post How to Sell With Instagram Shoppable Posts: Shopping on Instagram first appeared on .
- Your Guide to the Social Media Jungle

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Twitter Expands Character Count to 280, Snapchat Upcoming Redesign and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Twitter expanding their character count to 280 with Madalyn Sklar, Snapchat’s [...]

This post Twitter Expands Character Count to 280, Snapchat Upcoming Redesign and Algorithm first appeared on .
- Your Guide to the Social Media Jungle

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