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Monthly Archives: November 2017

How to Run Facebook Polls With Animated GIFs

Want to increase your Facebook page engagement? Have you tried a Facebook poll? In this article, you’ll learn how to run a Facebook survey with animated GIFs and images. How to Create a Facebook Poll With GIFs and Photos To create a Facebook GIF poll, go to your Facebook page and click the Create a [...]

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- Your Guide to the Social Media Jungle

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Falling Behind: The Journey, Episode 7

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=F3g7SfbvrGQ Watch The Journey: Episode 7 Episode 7 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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- Your Guide to the Social Media Jungle

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Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs

Top 17 Organic Search Ranking Factors [STUDY]
A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content - with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, meta description and page content were near the bottom. Search Engine Journal

No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
Distrust for social media is on the rise, with close to half of survey respondents saying that Google, Facebook and Twitter are 'untrustworthy.' However, despite the distrust, few plan to stop using social networks and Google. HubSpot

Study Finds Sharp Drop in Time Spent on Facebook
eMarketer reports: "Facebook users in the US spent more time with the platform than users of any other social network, 18 hours, 24 minutes. But that was a significant drop from the 32 hours, 43 minutes recorded by Verto Analytics a year ago." eMarketer

2017 Consumer Trends Report
What do US consumers care about in 2017? In this new study, social media data shines some light onto what topics of conversation are most prevalent and what conversations are emerging. Crimson Hexagon

The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]
According to MarketingProfs, this infographic "offers insights into the current state of e-commerce in FMCG, also known as CPG (consumer packaged goods), as well as why e-commerce is no longer just an option for FMCG (it's a must-have) and which verticals have seen the most growth."  MarketingProfs

Facebook debuts web-based VR experiences within standard News Feed
Facebook has recently released examples of brands who have developed VR apps with which users can interact in the Facebook News Feed and mobile app. Facebook is calling them "360 experiences". MarketingLand

Google AdWords Editor updates to support budget type option for video ads & more
Google has announced even more updates to their AdWords Editor program. These updates will support new features like Gmail asset-based ads, video extensions and a new budget type option for video ads. Search Engine Land

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news. Have something to share? Tweet to @toprank!

The post Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends appeared first on Online Marketing Blog - TopRank®.

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Future of Live Video: 360 Live and Virtual Reality Live

Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? To explore live 360 video and VR for marketers, I interview Joel Comm. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

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- Your Guide to the Social Media Jungle

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4 Ways to Use Typefaces on Your Landing Page to Elevate Your Brand

Create a hierarchy, evoke emotion, or even break the rules (with purpose). There's a whole range of ways to use fonts, and it's especially crucial on landing pages, which need to match the branding of your main website. In today's post, see tips on how to use typefaces effectively in your marketing, straight from Unbounce's designers.

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How to Use Facebook to Drive More Traffic to Your Blog Posts

Do you want to drive more Facebook traffic to your blog? Wondering how to optimize your shares of your blog content for visibility and reach? In this article, you’ll discover a five-step plan for promoting blog posts on Facebook. #1: Compose a Facebook Post to Entice People to Click Publishing a Facebook post that people [...]

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- Your Guide to the Social Media Jungle

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10 Google Chrome Extensions for Social Media Marketers

Do you want to streamline your social media marketing tasks? Looking for tools that will improve content quality and boost productivity? In this article, you’ll discover 10 Chrome extensions to improve your social media marketing workflows. #1: Scan Your Blog Posts for Broken Links With Check My Links The free Check My Links extension lets [...]

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- Your Guide to the Social Media Jungle

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Get Better Landing Pages for AdWords with 3 Techniques to Try Today

As an AdWords account manager, you have ultimate control over ads, but not always the equally important landing pages. Today we share 3 specific things you can do to alter performance directly and influence your designer, clients, or team to improve landing pages for AdWords.

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Conversing with the Customer: Beware of using too many nouns

Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ...

The post Conversing with the Customer: Beware of using too many nouns appeared first on MarketingExperiments.

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4 Tools to Create Custom Instagram and Snapchat Visuals

Is hiring a professional designer not an option for you? Are you looking for tools to help you create engaging visuals? In this article, you’ll discover four tools to help you create and publish custom images and videos on Instagram and Snapchat. #1: Design Engaging Images With PromoRepublic On networks like Instagram and Snapchat, posting [...]

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