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Monthly Archives: October 2017

Rallying the Troops: The Journey, Episode 2

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=RjIMZHCvPQw Watch The Journey: Episode 2 This episode reveals pressures faced by Michael Stelzner (founder of Social Media Examiner) as he mobilizes his team to achieve a difficult objective. Mike pushes through barriers, [...]

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- Your Guide to the Social Media Jungle

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Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

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- Your Guide to the Social Media Jungle

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Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward

The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]. Facebook users comment 10 times more on live videos than on regular videos. Find out what people are watching, what their preferences and behaviors are in this infographic from Koeppel Direct. MarketingProfs The four habits of successful data-driven marketers. Econsultancy invited marketing [...]

The post Digital Marketing News: Twitter Video Ads, Livestreaming Rise, RIP Eric Ward appeared first on Online Marketing Blog - TopRank®.

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#NoTwoDays: A Day in the Life of Sergio Perez of Johnny Rockets

In the fourth installment of our new series, #NoTwoDays, we examine the day of fellow marketer Sergio Perez, Senior Digital Marketing Manager for international Read more...

This post #NoTwoDays: A Day in the Life of Sergio Perez of Johnny Rockets originally appeared on Sprout Social.

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How We’re Building a Content Marketing Dream Team

As the digital landscape continues to grow and shift, digital marketing — particularly content marketing — has a majority stake in most brands’ marketing strategies these days. After all, nearly half of the world’s population now uses the internet, and we want our content to meet people where they are and when they’re searching. As a [...]

The post How We’re Building a Content Marketing Dream Team appeared first on Online Marketing Blog - TopRank®.

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3 YouTube Video Optimization Tips for Marketers

Want to improve your YouTube video views? Looking for ways to optimize your YouTube videos? In this article, you’ll discover three ways to improve the visibility and impact of your YouTube video content. #1: Reach Local Audiences by Adding a Location to Your Videos Adding your location to your YouTube videos will make them geographically [...]

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- Your Guide to the Social Media Jungle

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Facebook Automation: What Your Brand Doesn’t Know

Juggling multiple social presences has become an expectation for modern brands. Facebook. Twitter. Instagram. The list goes on and on. As a result, marketers Read more...

This post Facebook Automation: What Your Brand Doesn’t Know originally appeared on Sprout Social.

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3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon

If you’ve ever been pregnant, lived with a woman who’s pregnant or even just been around a pregnant woman, you can guess it is not smart to lie to a woman who’s pregnant about food. Well that’s how I felt today. 6 months along and in arrives a marketing email with the subject line: “[Infographic] [...]

The post 3 Mouth-Watering Content Marketing Case Studies That Bring Home the Bacon appeared first on Online Marketing Blog - TopRank®.

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LinkedIn Website Demographics: What Marketers Need to Know

Want more information on people who visit your website? Did you know LinkedIn can help? LinkedIn Website Demographics provides professional insights about your website visitors and allows you to remarket to them through LinkedIn ads. In this article, you’ll learn how to set up and use LinkedIn’s Website Demographics for remarketing. #1: Set Up LinkedIn [...]

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- Your Guide to the Social Media Jungle

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Organic Social Isn’t Dead, It’s Just Called Engagement

How many times have you heard a colleague, client or marketing talking head say it: “Organic social is dead.” Sure, social media channels are Read more...

This post Organic Social Isn’t Dead, It’s Just Called Engagement originally appeared on Sprout Social.

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