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Monthly Archives: October 2017

How to Legally Leverage User-Generated Content in Your Marketing

Do you want to use the images your fans and customers post on social media? Wondering how to secure permission to use your customers’ content? If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles. In this article, you’ll discover how to use fan content legally [...]

This post How to Legally Leverage User-Generated Content in Your Marketing first appeared on .
- Your Guide to the Social Media Jungle

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Streamline Your Content Planning With Publishing Calendar Enhancements

Last year we introduced new ways to use Sprout’s publishing calendar, including message volume indicators, message tags and the ability to export for offline Read more...

This post Streamline Your Content Planning With Publishing Calendar Enhancements originally appeared on Sprout Social.

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B2B Content Marketing Benchmarks: How We All Can Do Better

B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B content marketers [...]

The post B2B Content Marketing Benchmarks: How We All Can Do Better appeared first on Online Marketing Blog - TopRank®.

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3 Ways to Promote a Local Business on Facebook

Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook. #1: Boost a Post to Promote an Offer or Event Let’s start with the simplest way to get your name in front of [...]

This post 3 Ways to Promote a Local Business on Facebook first appeared on .
- Your Guide to the Social Media Jungle

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Send Your Unbounce Lead Data to 60+ Apps Instantly with New Integrations Powered by Zapier

The average marketer uses a whopping 12 to 31 tools to build campaigns — but making sure these apps and tools communicate is often where things get messy. This is why Unbounce is launching a new integration with Zapier so you can send your lead data to 60+ apps instantly, eliminating menial work and allowing you to get back to the work that really drives your business.

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The State of Minnesota Marketing: Insights from 6 Minnesota Brands

Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of [...]

The post The State of Minnesota Marketing: Insights from 6 Minnesota Brands appeared first on Online Marketing Blog - TopRank®.

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How to Create Screencasts With Your Smartphone

Want to produce how-to videos for your social media audience? Wondering how to create screen recordings with your smartphone? In this article, you’ll learn how to record screencasts on your mobile device and then customize them for top social media platforms. Why Use Mobile Screencasts on Social Media Creating mobile screencasts to share tips, apps, [...]

This post How to Create Screencasts With Your Smartphone first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Live Screen Sharing, Facebook VR Updates, and New Facebook Ad Options

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Live screen sharing and Facebook VR updates with Joel Comm, New Facebook ad [...]

This post Facebook Live Screen Sharing, Facebook VR Updates, and New Facebook Ad Options first appeared on .
- Your Guide to the Social Media Jungle

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How a nonprofit leveraged a Value Proposition Workshop to see a 136% increase in conversions

Our Partners at the Willow Creek Association conducted a Value Proposition Workshop for their Global Leadership Summit, and they gained a 136% increase in conversions and 1,182 additional registrations.

The post How a nonprofit leveraged a Value Proposition Workshop to see a 136% increase in conversions appeared first on MarketingExperiments.

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#SproutChat Recap: Gaining Actionable Insights From Analytics

We all know the importance of data and reporting, but the truth is it’s what we do with these quantitative insights that really matters. Read more...

This post #SproutChat Recap: Gaining Actionable Insights From Analytics originally appeared on Sprout Social.

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