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Monthly Archives: October 2017

How Social Media Has Evolved and Where It Is Headed

Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the past, present, and future of social media marketing, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]

This post How Social Media Has Evolved and Where It Is Headed first appeared on .
- Your Guide to the Social Media Jungle

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Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping

Need help understanding Machine Learning? We now live in an age where machines can teach themselves without human intervention. Sound scary? It should. Scary amazing that is. Applications for machine learning extend from marketing to medicine to interstellar space travel. Find out what Machine Learning is, how it works, and how it will change the [...]

The post Digital Marketing News: Pinterest PPC, Facebook Sets, Online Beats Offline Shopping appeared first on Online Marketing Blog - TopRank®.

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Instagram Analytics Guide: How to Pull & Examine Your Data

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for Read more...

This post Instagram Analytics Guide: How to Pull & Examine Your Data originally appeared on Sprout Social.

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Top Takeaways: Strategies, Stories & Cutthroat Ping Pong at the First Agency Partner Day

At Sprout, our motto is “open communication creates progress.” We don’t just mean that when working with one another, we mean that when working Read more...

This post Top Takeaways: Strategies, Stories & Cutthroat Ping Pong at the First Agency Partner Day originally appeared on Sprout Social.

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3 YouTube Terms of Service Marketers and Creators Need to Know

Do you use YouTube in your marketing? Are you in compliance with copyright laws and YouTube’s Terms of Service? In this article, you’ll discover three ways to keep your YouTube channel and video content legal. #1: Don’t Charge People to Watch Your Content on YouTube As with all social media platforms, when you join, you’re [...]

This post 3 YouTube Terms of Service Marketers and Creators Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan

Content is both king and kingdom in a digital world full of stories. Brands and consumers alike are experiencing and publishing content on a daily basis. Between information overload, increased complexity of search engines and changes in consumer search behaviors, many marketers are less than confident about how to optimize their content marketing. How can [...]

The post Content Marketing Tactics for Search Marketers – International Edition #SMXLmilan appeared first on Online Marketing Blog - TopRank®.

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Improve Your Quality Score From Ad to Landing Page: A Former-Googler Tells All

AdWords Quality Score is mysterious, but recent updates are giving us more insight into how the number is calculated. In this post, an former Googler from the AdWords team shares his insider knowledge about how QS works, and how landing pages can help you improve it.

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Plan, Optimize, Share: Unpacking the Power of Sprout’s Publishing Calendar

Your content calendar is your closest ally. It’s the tool that gives every social media marketer a systematic view of each message they’ve planned Read more...

This post Plan, Optimize, Share: Unpacking the Power of Sprout’s Publishing Calendar originally appeared on Sprout Social.

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How to Create Facebook Reports with Sprout Social

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience Read more...

This post How to Create Facebook Reports with Sprout Social originally appeared on Sprout Social.

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How 7 Brands Connect With Audiences Through Long-Form Video Content

Content comes in many forms, including social media messages, blog posts, video, and more. But video is largely ignored with only 30% of B2B marketers believing video will be critical to their content marketing success. Considering video accounts for 74% of all internet traffic your brand cannot ignore video marketing. With audience’s having an average [...]

The post How 7 Brands Connect With Audiences Through Long-Form Video Content appeared first on Online Marketing Blog - TopRank®.

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