It’s hard to believe that 2018 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than Read more...

This post #SproutChat Calendar: Upcoming Topics for November 2017 originally appeared on Sprout Social.

“Oh man, did you see that video? Let me pull it up for you.” It only takes a few seconds of being online before Read more...

This post YouTube Optimization: How to Score More Views & Subscribers originally appeared on Sprout Social.

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the [...]

The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Online Marketing Blog - TopRank®.

Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay on Pinterest. [...]

This post How to Use Autoplay Video in Your Pinterest Ads first appeared on .
- Your Guide to the Social Media Jungle

Companies around the world are beginning to discover something special about Instagram campaigns. They’re not just a visual way to capture your audience’s attention Read more...

This post Instagram Campaigns Failing? Learn From These Highly-Successful Brands originally appeared on Sprout Social.

Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account. Why Use Instagram Stories? If you’re already publishing photos and videos on Instagram, you [...]

This post How to Create and Analyze Instagram Stories for Business Accounts first appeared on .
- Your Guide to the Social Media Jungle

“Be the Best Answer” is an expression my team and I have used many times in client strategy planning, training, presentations, webinars, blogging, and in my book Optimize about the intersection of search with owned, earned, paid and shared media. Being present in a relevant, credible and useful way on all the channels where buyers are looking is [...]

The post Be the Best Answer: 5 Steps to Grow Influence for Your Brand appeared first on Online Marketing Blog - TopRank®.

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Live with Friends with Jeff Sieh, Facebook Live Video Producer with Luria Petrucci, [...]

This post Instagram Live With Friends, Facebook Live Video Producer, Snapchat External Link Sharing first appeared on .
- Your Guide to the Social Media Jungle

What’s the key to managing content when working on larger marketing teams? What’s best practice for keeping track of content performance? These are questions Read more...

This post #SproutChat Recap: Best Practices for Managing Content originally appeared on Sprout Social.

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=BijVCgXu5C0 Watch The Journey: Episode 3 Episode 3 of The Journey reveals what many will see as an impossible goal pursued by Michael Stelzner, founder of Social Media Examiner. Mike makes time for [...]

This post It Is About Time: The Journey, Episode 3 first appeared on .
- Your Guide to the Social Media Jungle