Home / 2017 / September (page 8)

Monthly Archives: September 2017

50 Influential Women in Content Marketing 2017 #CMWorld

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Read More »

3 Successful Ways to Promote Your Business on Social Media

Looking for new ways to put your brand in front of social media users? Wondering what’s working for others? It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional. In this article, you’ll discover three ways to talk about your brand on social more often without turning [...]

This post 3 Successful Ways to Promote Your Business on Social Media first appeared on .
- Your Guide to the Social Media Jungle

Read More »

Back to the Future: 5 Marketing Predictions That Were Right on the Money

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Read More »

How to Use Facebook Ads to Enhance Direct Mail Campaigns

Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. #1: Prepare Your Mailing Data for Upload Into Facebook If you use direct mail, your mailing data [...]

This post How to Use Facebook Ads to Enhance Direct Mail Campaigns first appeared on .
- Your Guide to the Social Media Jungle

Read More »

Instagram Stories for Desktop and Facebook Watch Explored

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Watch, Instagram Stories for the desktop and Instagram Galleries updates with Sue B. [...]

This post Instagram Stories for Desktop and Facebook Watch Explored first appeared on .
- Your Guide to the Social Media Jungle

Read More »

#SproutChat Recap: Social Media for Social Good

Many nonprofits are strapped for resources, so they don’t often have the extra cash to invest in larger campaign budgets. As a way to Read more...

This post #SproutChat Recap: Social Media for Social Good originally appeared on Sprout Social.

Read More »

Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic]
In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it's time for us all to take notice. This infographic outlines some interesting usage stats about Bing. Social Media Today

New Report: Millennials Hate Apps With Uncool Design
A new Comscore report shows that logos matter to millennials, and that they're eager to delete apps from their phone if they don't like how they look on their screen. Other findings from the report include Snapchat's return to popularity with millennials and Facebook's continued dominance of the mobile app market. Ad Age

Facebook Engagement for Brands and Publishers Falls 20% In 2017
New research from Buzzsumo shows that Facebook's engagement rate for brands and publishers fell by 20% so far in 2017. The study analyzed 880 million Facebook posts from brands and publishers and found that average engagements fell from 340 to 264 in the first half of this year. Buzzsumo

2017 Deliverability Benchmark Report
A study from Return Path shows that about 20% of marketing emails never reach the intended recipient -- globally, 14% went missing and the remaining 6% were vanquished to the spam folder. The results were similar for the US compared to the world at large. Return Path

Google Introduces Video to Google Maps Listings
Google has announced that they'll soon be giving Local Guides the ability to upload video with an android device -- allowing users to start seeing videos on Google Maps listings. While Local Guides can only upload via Android, the videos can be viewed by users on iOS, Android or Desktop. Search Engine Journal

Facebook Advertising Benchmarks for 2Q17
MarketingProfs says: "The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans." The average global Facebook advertising CTR increased by 49% year-over-year. MarketingProfs

40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative
A new study from Adobe found that 40% of consumers wants brands to be more informational than promotional in their emails -- however, 61% would rather receive promotional emails from brands vs. other tactics like direct mail or social media. AdWeek

Consumers Demand More, Forgive Less, Study Finds
MediaPost reports "Some 60% of consumers become less loyal to brands after poor website and app performance, a survey reveals, with more than 80% saying they would consider telling friends about their poor experience." The survey was multi-national, spanning from the U.S., to the UK and Sweden. MediaPost

What were your top digital marketing news stories this week?

We'll be back next week - straight from Content Marketing World - with more top digital marketing news. Have more to share? Tweet to @toprank or email our newsroom.

The post Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop appeared first on Online Marketing Blog - TopRank®.

Read More »

How to Generate Revenue With Your Content

Want to make money from your content? Wondering how a loyal audience can create business opportunities? To explore business models that help publishers generate revenue, I interview Joe Pulizzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business [...]

This post How to Generate Revenue With Your Content first appeared on .
- Your Guide to the Social Media Jungle

Read More »
css.php