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Monthly Archives: September 2017

Twitter Expanding Character Count and Vimeo Acquires Livestream

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Twitter expanding to 280 characters with Madalyn Sklar, Vimeo acquiring Livestream with Luria Petrucci, [...]

This post Twitter Expanding Character Count and Vimeo Acquires Livestream first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Managing a Social Crisis

It can happen in an instant. A seemingly harmless response to a snarky comment on social can spiral into a full blown reputation crisis Read more...

This post #SproutChat Recap: Managing a Social Crisis originally appeared on Sprout Social.

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Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google

The Content Preferences of LinkedIn Members [Infographic]
What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that's informative, educational and relevant. MarketingProfs

Giving you more characters to express yourself
Twitter recently announced they're giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts by upping their character count to 280. They believe this will encourage more active posting on their platform. Twitter

Apple switches from Bing to Google for Siri web search results on iOS and Spotlight on Mac
Apple has finally made the plunge with Google - when you search with Siri on your iOS device or Mac, you'll be shown search results from Google. In other news, none of that would have made any sense 20 years ago (according to Josh Nite). TechCrunch

Adding LinkedIn’s Profile Card on Office 365 Offers a Simple Way to Build a Professional Relationship
LinkedIn and Microsoft have made it official recently with the anticipated rollout of the ability to integrate your personal LinkedIn profile card with your Office 365 profile. Full details and how-to's are available, and the release will happen over the next couple of weeks. LinkedIn

Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube
Google has announced four new tools to help brands and users "capture the attention of your audience on YouTube." These tools include Custom Affinity Audiences, Video Ad Sequencing and more. Inside AdWords

Instagram Hits 800 Million Monthly Users, Adding 100 Million in Just 5 Months
AdWeek reports: "After announcing this morning that Instagram has 2 million advertisers, the Facebook-owned app also says that it has 800 million monthly users, up from 700 million in April." AdWeek

Report: The future of paid-search marketing is machine learning and AI
"Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it." At least, that's what Search Engine Land makes of the recent report from Acquisio. Search Engine Land

Only A Third Of Ad Execs Trust Their Audience Data, Measurements
According to a recent survey, only 33% of advertising executives consider their data to be completely trustworthy. Only 29% said they felt their audience analytics/measurement was completely accurate. MediaPost

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news! If you have something to share, pass it along to the newsroom or Tweet me @Tiffani_Allen or @toprank.

The post Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google appeared first on Online Marketing Blog - TopRank®.

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YouTube Remarketing: How to Retarget People on YouTube

Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? To explore tactics for remarketing with YouTube, I interview Brett Curry. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, [...]

This post YouTube Remarketing: How to Retarget People on YouTube first appeared on .
- Your Guide to the Social Media Jungle

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41 Must Have Digital Marketing Tools to Help You Grow

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a Read more...

This post 41 Must Have Digital Marketing Tools to Help You Grow originally appeared on Sprout Social.

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8 Old-School Blogging Tactics That No Longer Work

You feel misguided. When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come. But in reality, you find yourself grinding. You stay up late after your 9-5(...)

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Funny Content, Serious Business: How to Use Humor in Content Marketing

Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your [...]

The post Funny Content, Serious Business: How to Use Humor in Content Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Create and Use Instagram Collections

Do you save Instagram posts? Looking for a way to organize your saved posts? In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later. Why Instagram Collections? When you save Instagram posts you want to refer to later on, they’re added to a private [...]

This post How to Create and Use Instagram Collections first appeared on .
- Your Guide to the Social Media Jungle

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New to the Unbounce Builder: 10 Data-Backed, Industry-Specific Landing Page Templates

Unbounce just added 10 data-backed, industry-specific landing page templates to our builder. In this post, we give you a sneak peek at some of our favorites, along with some data-informed copywriting advice for each industry.

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Getting Granular With Message Data Using Sprout’s Inbox Export  

Sometimes crunching numbers and performing deep quantitative analysis doesn’t give you all the insights you need. That’s why it’s important to also understand the Read more...

This post Getting Granular With Message Data Using Sprout’s Inbox Export   originally appeared on Sprout Social.

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