Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Twitter expanding to 280 characters with Madalyn Sklar, Vimeo acquiring Livestream with Luria Petrucci, [...]
The Content Preferences of LinkedIn Members [Infographic]
What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that's informative, educational and relevant. MarketingProfs
Giving you more characters to express yourself
Twitter recently announced they're giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts by upping their character count to 280. They believe this will encourage more active posting on their platform. Twitter
Apple switches from Bing to Google for Siri web search results on iOS and Spotlight on Mac
Apple has finally made the plunge with Google - when you search with Siri on your iOS device or Mac, you'll be shown search results from Google. In other news, none of that would have made any sense 20 years ago (according to Josh Nite). TechCrunch
Adding LinkedIn’s Profile Card on Office 365 Offers a Simple Way to Build a Professional Relationship
LinkedIn and Microsoft have made it official recently with the anticipated rollout of the ability to integrate your personal LinkedIn profile card with your Office 365 profile. Full details and how-to's are available, and the release will happen over the next couple of weeks. LinkedIn
Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube
Google has announced four new tools to help brands and users "capture the attention of your audience on YouTube." These tools include Custom Affinity Audiences, Video Ad Sequencing and more. Inside AdWords
Instagram Hits 800 Million Monthly Users, Adding 100 Million in Just 5 Months
AdWeek reports: "After announcing this morning that Instagram has 2 million advertisers, the Facebook-owned app also says that it has 800 million monthly users, up from 700 million in April." AdWeek
Report: The future of paid-search marketing is machine learning and AI "Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it." At least, that's what Search Engine Land makes of the recent report from Acquisio. Search Engine Land
Only A Third Of Ad Execs Trust Their Audience Data, Measurements
According to a recent survey, only 33% of advertising executives consider their data to be completely trustworthy. Only 29% said they felt their audience analytics/measurement was completely accurate. MediaPost
What were your top digital marketing news stories this week?
We'll be back next week with more digital marketing news! If you have something to share, pass it along to the newsroom or Tweet me @Tiffani_Allen or @toprank.
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? To explore tactics for remarketing with YouTube, I interview Brett Curry. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, [...]
You feel misguided. When you started your blog, you thought you could just follow in the footsteps of your favorite blogger, right? Just publish great content and maybe spend some time on social media and you thought the readers would come. But in reality, you find yourself grinding. You stay up late after your 9-5(...)
Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your [...]
Do you save Instagram posts? Looking for a way to organize your saved posts? In this article, you’ll learn how to create private Instagram collections to organize saved posts you want to refer to later. Why Instagram Collections? When you save Instagram posts you want to refer to later on, they’re added to a private [...]
Unbounce just added 10 data-backed, industry-specific landing page templates to our builder. In this post, we give you a sneak peek at some of our favorites, along with some data-informed copywriting advice for each industry.