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Monthly Archives: August 2017

3 Components of Social ROI Your Brand Is Forgetting About

Most marketers view social as one of two things: an extension of existing customer care efforts or an advertising channel. In order to truly Read more...

This post 3 Components of Social ROI Your Brand Is Forgetting About originally appeared on Sprout Social.

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Using Audio to Engage in a Connected World #DSMPLS

Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it? Of course you have. It happens to all of us, and there’s a clear explanation for it. “People remember things via audio signal better, longer, and stronger [...]

The post Using Audio to Engage in a Connected World #DSMPLS appeared first on Online Marketing Blog - TopRank®.

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How to Use LinkedIn Native Video

Do you want more video views from LinkedIn? Wondering how uploading native video can help? Using the mobile app to record and share original, autoplay video directly on LinkedIn can boost views and engagement for your content. In this article, you’ll discover how to upload and share native video on LinkedIn via the mobile app. [...]

This post How to Use LinkedIn Native Video first appeared on .
- Your Guide to the Social Media Jungle

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Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS

In the Wild, Wild West of Social Media Digital Reputation, employees create social accounts without governance. But, are they on brand? At the Digital Summit Minneapolis, #DSMPLS, Casey Hall,Thomson Reuters, shared a process for taming the horses and adding governance to the stable. The Audit Start by searching your company name and all variations of [...]

The post Taming the Wild Wild West of Social Media Digital Reputation #DSMPLS appeared first on Online Marketing Blog - TopRank®.

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5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit [...]

The post 5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS appeared first on Online Marketing Blog - TopRank®.

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How to Create Snapchat Ads in Snapchat Ad Manager

Wondering how to advertise on Snapchat? Have you explored the Snapchat Ad Manager? Businesses of all sizes can create Snap ads with the platform’s self-serve Ad Manager tool. In this article, you’ll discover how to create an ad with Snapchat Ad Manager. Set Up a Snapchat Advertising Account Before you can start advertising on Snapchat, [...]

This post How to Create Snapchat Ads in Snapchat Ad Manager first appeared on .
- Your Guide to the Social Media Jungle

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Future-Proof Your Marketing with Call to Action Magazine

The marketing landscape changes rapidly, and only marketers who understand the current and ever-changing conditions — then adapt and innovate within them — will be able to see exponential results. In Call to Action Magazine, we’ve curated recommendations from marketing experts for how you can thrive (no matter what algorithm gets changed tomorrow).

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Optimizing Forms: How to increase the perceived value for your customers

A good marketer is aware of the need for a clear value proposition. However, the value proposition must continue at the process level where you ask for a response from your customer.

The post Optimizing Forms: How to increase the perceived value for your customers appeared first on MarketingExperiments.

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How to Integrate Facebook Messenger Bots With Facebook Live

Want more leads and conversions from your Facebook Live videos? Did you know using a chatbot can boost your results? Integrating Messenger bots with your Facebook Live broadcasts makes it easy for viewers to sign up for and receive your offers. In this article, you’ll discover how to create a Facebook Messenger bot that generates [...]

This post How to Integrate Facebook Messenger Bots With Facebook Live first appeared on .
- Your Guide to the Social Media Jungle

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12 Must-See Speakers at Digital Marketing Summit Minneapolis #DSMPLS

As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. Fortunately for us, there are a plethora of ways to gain this knowledge. One of the most effective (and my personal favorite) ways to keep learning is to attend industry conferences. Not only do these events [...]

The post 12 Must-See Speakers at Digital Marketing Summit Minneapolis #DSMPLS appeared first on Online Marketing Blog - TopRank®.

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