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Monthly Archives: August 2017

#SproutChat Recap: Social Media & Measuring Success

Marketers know that what metrics matter for one brand, aren’t always the same for another. Working in social, it can be tough to effectively Read more...

This post #SproutChat Recap: Social Media & Measuring Success originally appeared on Sprout Social.

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Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There's a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs

Industry Vets Build A Search Engine On Blockchain To Displace Google
MediaPost reports: "Colin Pape, project lead at Presearch.org, plans to release what he calls a decentralized search engine where no one company controls the content and the data and community members contribute to building the tool." Read on to learn how it will work. MediaPost

Building Lasting Consumer Relationships in Retail [Report]
A new report from Worldwide Business Research (WBR) and Persado shows that 86% of top retail marketers are investing up to multi-millions in AI this year. 69% are already using AI or machine learning within their organization. These marketers expect AI to make them more effective in terms of engagement, manage risk and stay ahead of the competition. Persado

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy
A recent report shows that 21% of marketers surveyed have adopted digital transformation programs -- with 9% of marketers saying they've had a strategy in place for two years and 6% saying they're convinced that their company's digital marketing integration is completely optimized. The Drum

Introducing Watch, a New Platform For Shows On Facebook
Facebook has released a new show-based video platform called 'Watch'. This new platform is similar in functionality to YouTube, but emphasizes serial or episodic content. Watch will also allow video producers to monetize their content, however those details are currently unclear. Facebook Newsroom

Lead Generation to Increase Conversions [Report]
According to Ascend2: "A most important objective for 71% of marketing influencers to achieve with their lead generation strategy is to increase lead-to-customer conversions. This requires improving the quality of lead data – an important objective for half (50%) of marketing influencers." The study also notes that 50% of marketers surveyed also listed lead quality as a top challenge. Ascend2

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
Google has announced that AdWords mobile sitelinks are becoming interactive, and they'll begin to emphasize callouts and structured snippets on mobile. These extensions are going to fall in-line with ad copy. Search Engine Land

Snapchat Acquired Location Measurement Company Placed for $135 Million
Snapchat recently released how much they paid to acquire Placed in an effort to increase advertising effectiveness -- a cool $135.2 million. Coupled with their recent acquisition of Zenly, it appears that Snapchat is gearing up for more data and location driven features and advertising features. AdWeek

What were your top digital marketing news stories this week?

We'll be back next week with more news and insights from the wild world of digital marketing - stay tuned or follow us on Twitter @toprank for daily updates.

The post Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence appeared first on Online Marketing Blog - TopRank®.

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How to Optimize Your Facebook Ads: A Proven Approach

Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? To explore his process for optimizing Facebook ads, I interview Azriel Ratz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

This post How to Optimize Your Facebook Ads: A Proven Approach first appeared on .
- Your Guide to the Social Media Jungle

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How Monarch Implemented a Social Strategy That Drives ROI

Monarch has been operating out of the UK since 1968. Since its inception, the airline has centered its business around one core objective: providing Read more...

This post How Monarch Implemented a Social Strategy That Drives ROI originally appeared on Sprout Social.

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Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 [...]

The post Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

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How to Write a Paragraph in 2017 (Yes, the Rules Have Changed)

You want people to read your content, right? That’s why you wrote it in the first place. But getting people to read your content in today’s world of speedy news, food, and pleasure is a challenge. You’re not just competing with other writers, but with everything online — cat videos, Kardashian gossip, Game of Thrones,(...)

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6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

The post 6 Good (and 2 Bad) B2B and B2C Value Proposition Examples appeared first on MarketingExperiments.

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Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital [...]

The post Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder appeared first on Online Marketing Blog - TopRank®.

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Facebook Live Tools: An Essential Checklist for Creators

Wondering what tools and desktop software you need to produce a Facebook Live show? Looking for a guide to tech setup and pre-show production? In this article, you’ll discover how to manage the technical side of a Facebook Live show. #1: Gather the Equipment You Need for Your Live Broadcast During any Facebook Live show, [...]

This post Facebook Live Tools: An Essential Checklist for Creators first appeared on .
- Your Guide to the Social Media Jungle

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Elevate your Marketing Career with One Simple Word: Strategy

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is [...]

The post Elevate your Marketing Career with One Simple Word: Strategy appeared first on Online Marketing Blog - TopRank®.

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