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Monthly Archives: August 2017

How to Set a Facebook Ad Budget

Wondering how much you should spend on Facebook ads? Do you need to set a budget? In this article, you’ll discover how to set a Facebook advertising budget by working backward from the revenue you need to generate. #1: Set a Target Revenue Goal Defining a revenue goal for your campaign seems like a simple [...]

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- Your Guide to the Social Media Jungle

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Track Your Sales Conversions Like a Pro

Yet another upcoming feature we’ve added in LinkTrackr recently, that I did not mention in the previous post, is a revamped conversions page and file upload. Previously, you had a report to view all your conversions in a pie chart format, as well as a table that showed you all the conversions in one table. […]

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Facebook Publisher Changes, YouTube Breaking News Section, and Facebook Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, Kim Reynolds, and Jeff Sieh, we explore Facebook Publisher changes, YouTube Breaking News, Facebook Camera updates, [...]

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- Your Guide to the Social Media Jungle

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#SproutChat Recap: Creating Content on the Go

One of the most important and versatile tools a social media manager has is right in the palm of their hand—a smartphone. From on-the-go Read more...

This post #SproutChat Recap: Creating Content on the Go originally appeared on Sprout Social.

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New Features: Remarketing, Geo-IP Redirects, Click Timer & More!

We’re excited to announce a brand new set of features that you can use to fine-tune your marketing. You should already see it in your LinkTrackr dashboard since a few weeks ago, but let me explain how these features can help you. Remarketing with Facebook, Adwords. Adroll & Perfect Audience With the new remarketing feature, […]

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Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination

The Power of Employee Social Advocacy [Infographic]
The topic of employee advocacy is in no way new to the digital marketing realm, but there's still a somewhat vague understanding of how powerful it can be for your marketing efforts. This new infographic shows how that advocacy and help you reach new audiences and amplify your message. Social Media Today

The Engagement Gap: How B2B and B2C Firms Are Missing the Mark
A recent survey of 1100 marketers found that 86% claim to have a deep understanding of how their customers want to engage -- meanwhile, their actual customers disagree. 65% of B2B and 47% of B2C consumers say that marketers do not, in fact, understand how they want to engage. And that's just the beginning. MarketingProfs

Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017
A new survey shows that while IoT spending will total an estimated $1.4 trillion over the next four years, marketers in B2B and B2C aren't preparing for mobile, voice search, AI or local search. 27% of marketers surveyed are still calling mobile "the next big thing." MediaPost

LinkedIn Debuts 'Native Video,' Looks More Like Facebook
Over the next few weeks, LinkedIn will roll out their "native video" feature to individual users - giving them the option to share videos via LinkedIn's mobile app. Also on the table, so to speak, are the ability for brands to sponsor videos, pre and mid-roll ads, and eventually even live video. AdAge

Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch
Last week, we discussed the impending rollout of Facebook Watch. Now, some preliminary results of serial content are in, and the engagement is looking good. Mashable has reported two times the engagement on their serial content than from their one-off videos. What they've done with this information is compile their one-off videos into 'playlists' - content grouped by similar topic that users can self-navigate to increase engagement. Digiday

Millennials Have Little Brand Loyalty When It Comes to Apps, but Are Consuming Huge Amounts of Content
A new study from Nielsen shows how generations are using media and consuming content. One interesting find is that "podcasts are an opportunity for marketers to engage with millennials. Around 37 percent of millennials reported listening to podcasts at least once each week and 13 percent said they listen every day." Adweek

Go beyond the click with the “Landing pages” page
Earlier this year, Google announced the "Landing Pages" page to help marketers and webmasters understand how landing pages are performing. Now, they're rolling it out in the new AdWords experience. Google says: "On this new page, you’ll see which URLs in your account are mobile-friendly, which ones drive the most sales, and which ones may require your attention." Inside AdWords

57% of Search Traffic is Now Mobile, According to Recent Study
A new report from BrightEdge shows that 57% of search traffic is now coming from mobile - smartphones and tablets. The study also found that keyword rankings varied - for a vast majority of keywords - by whether the searcher was using desktop or mobile. 79% of all keywords are ranking differently across mobile and desktop devices. Search Engine Journal

What were your top digital marketing news stories this week?

We will be back next week with more digital marketing news. If you have a craving for more news before then, check out @toprank on Twitter or subscribe to the TopRank Marketing blog!

The post Digital Marketing News: Employee Advocacy, The Engagement Gap and Mobile Search Domination appeared first on Online Marketing Blog - TopRank®.

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Selling With Video: YouTube and Facebook Video Marketing

Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? To explore how to sell with video on YouTube and Facebook, I interview Jeremy Vest. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]

This post Selling With Video: YouTube and Facebook Video Marketing first appeared on .
- Your Guide to the Social Media Jungle

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Create Ranking Content by Conquering Competitive Keywords

Content marketing and SEO have become more challenging over the last couple years. But why? SEO has become more data driven to help search marketers prioritize what keywords they should be targeting and how to setup a proper strategy. Additionally, the increase in digital competition and investment from companies has had a significant impact. To [...]

The post Create Ranking Content by Conquering Competitive Keywords appeared first on Online Marketing Blog - TopRank®.

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How to Convert Your Blog Posts Into Videos

Looking for an easy way to create video content? Do you blog? In this article, you’ll learn how to turn a blog post into two types of videos you can share on social media. #1: Segment Your Blog Post for Scripting Video is the perfect way to repurpose your content. Start by looking at your [...]

This post How to Convert Your Blog Posts Into Videos first appeared on .
- Your Guide to the Social Media Jungle

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Principles and Books for Looking into the Digital Future from Lee Aase

When asked to share digital trends and predictions to kick-off the inaugural Minnesota PRSA Digital Skills Workshop, Lee Aase, Director, Mayo Clinic Social Media Network, took an alternative approach. I’ll share the trends that I’ve observed, and the books that I have read or heard at least two times, but generally more. And link you [...]

The post Principles and Books for Looking into the Digital Future from Lee Aase appeared first on Online Marketing Blog - TopRank®.

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