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Monthly Archives: July 2017

The Journey From Sprout Intern to Software Engineer

As I close out my first year as a full-time Software Engineer here at Sprout, I am reminded of one moment during my internship Read more...

This post The Journey From Sprout Intern to Software Engineer originally appeared on Sprout Social.

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#SproutChat Recap: Advancing Your Career With Digital Conferences

When you work in social media, staying up to date on the latest trends is sometimes a struggle. Attending in-person conferences to stay informed can be Read more...

This post #SproutChat Recap: Advancing Your Career With Digital Conferences originally appeared on Sprout Social.

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Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool

119 Facts About Email Marketing [Infographic]
Discover 119 facts you didn’t know about email marketing including, why email marketing works, biggest email trends for 2017, most common types of emails, most used email marketing tactics, segmentation and personalization, mobile email statistics and more. (MarketingProfs)

Gen Z is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen
A new report from Nielsen’s Total Audience Report for the first quarter of 2017 highlights how unique and diverse Gen Z is in media consumption. This report shows a device ownership and other technology breakdown by generation, and why Gen Z is more able to adapt to new technologies than other generations. (AdWeek)

Snap Inc. Launches ‘Snap Publisher’ Ad Creation Tool
Snap Inc. recently launched a new self-serve ad tool to encourage more advertising spend, which is now global, instead of limited to certain regions. A new creation platform was also announced to launch soon called Snap Publisher. This new platform offers templates to create ads and simply upload your brand logo, tagline, content and video. (Social Media Today)

Ask A Question, Get an Answer in Google Analytics
If you know what data you need, and want it quickly, just ask Google Analytics and get your answer. This new voice feature uses the same natural language processing technology as other Google products like Android and Search, and will be available in English to all Google Analytics users over the next few weeks. (Google Analytics Solutions Blog)

Work Smarter and Stay Connected with the New LinkedIn App for Windows 10
The new LinkedIn app for Windows 10 gives LinkedIn members more options for how they connect with their professional network. The app is for desktop users and includes many features to make it easier to connect and full control to customize your experience while using the app. (LinkedIn Official Blog)

Google News Feed Now With Machine Learning & Follow Buttons
Google Search is now making it easier to discover, explore and stay connected to what matters most to you. You can follow topics based on search queries that helps Google understand what you’re interested in, and your news feed will be based on your interactions with Google. (Search Engine Roundtable)

Facebook Always Wins: Data Shows Publishers Are Buying Far More Facebook Traffic
Publishers are buying more traffic from the platform despite declining organic reach and monetization issues. The average number of paid monthly impressions from Facebook over the last 18 months has doubled, and publishers are using Facebook to distribute content profitably to achieve their business goals. (DigiDay)

Google Expands Home Service Ads to More Markets, More Business Categories
Google’s Home Services ad product is now available for more business categories in more cities than before. As a customer of this service, your ads can be featured at the top of SERPs with added trust and prestige due to the strict qualifying criteria that advertisers must meet to publish their ads. (Search Engine Journal)

What were your top online marketing news stories this week?

We'll be back next week with more news! Need more in the meantime? Follow @toprank on Twitter.

The post Digital Marketing News: Email Marketing Facts, Gen Z Media Usage & Snap Publisher Tool appeared first on Online Marketing Blog - TopRank®.

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Messenger Chatbots: How to Get Started

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

This post Messenger Chatbots: How to Get Started first appeared on .
- Your Guide to the Social Media Jungle

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The Brutally Honest Guide to Being Brutally Honest

It’s scary, isn’t it? Having to tell a truth to someone who may not want to hear it. Whether you have to tell a friend they’ve been betrayed, inform a client that their ideas suck, or write a blog post to burst your reader’s bubble, hard truths can feel almost as painful to deliver as(...)

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CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector

Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team at H&R Block has taken [...]

The post CMWorld Interview: H&R Block’s Zerlina Jackson Explores Marketing in the Financial Sector appeared first on Online Marketing Blog - TopRank®.

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How to Create a Facebook Live Show

Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept [...]

This post How to Create a Facebook Live Show first appeared on .
- Your Guide to the Social Media Jungle

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Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, eMarketer forecasted that digital advertising [...]

The post Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Play Tactics appeared first on Online Marketing Blog - TopRank®.

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Instagram Live Replays: What Marketers Need to Know

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news [...]

This post Instagram Live Replays: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community

[Editor’s Note: Please join me in welcoming another new author to TopRankBlog.com, Nick Nelson. Nick is a Content Strategist that has been with the TopRank Marketing team for a few months and spends his time creating great content for some of our enterprise B2B clients. Welcome Nick!] If you build it, they will come. Ah, [...]

The post 4 Marketing Lessons I Learned from Building a Bustling Baseball Fan Community appeared first on Online Marketing Blog - TopRank®.

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