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Monthly Archives: July 2017

Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media

Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of [...]

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How to Track Dark Social Traffic in Google Analytics

Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email. Being able to accurately trace this traffic will give you a more complete picture of how your content is performing. [...]

This post How to Track Dark Social Traffic in Google Analytics first appeared on .
- Your Guide to the Social Media Jungle

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Back to Basics: 5 Tips for Becoming a More Effective Community Manager

Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. Sounds easy, right? Wrong. Community management is challenging. Customer expectations are becoming increasingly more demanding, and the customer now has more control over [...]

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How to Create a Snapchat Geofilter on Your Phone

Want to design Snapchat geofilters on the go? Have you seen the Snapchat in-app geofilter creation tool? In this article, you’ll discover how to easily create and purchase custom Snapchat geofilters from within the mobile app. #1: Design Your Snapchat On-Demand Geofilter To get started creating your geofilter, open the Snapchat app. From the camera [...]

This post How to Create a Snapchat Geofilter on Your Phone first appeared on .
- Your Guide to the Social Media Jungle

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11 Content Marketing Tips to Build Your B2B Business

As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them [...]

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How to Submit a DMCA Takedown Notice

Do people copy your content and post it on their site without permission? Did you know the Digital Millennium Copyright Act (DMCA) can help? In this article, you’ll discover how to file a DMCA takedown notice to protect your content from plagiarists and content scrapers. What Is the DMCA and How Does It Protect Bloggers [...]

This post How to Submit a DMCA Takedown Notice first appeared on .
- Your Guide to the Social Media Jungle

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How to Install and Use the Facebook Pixel: A Guide for Marketers

Do you run Facebook ads to promote your business? Wondering how the Facebook pixel can help optimize ad delivery for specific goals? In this article, you’ll discover how to install and use the Facebook pixel to track website traffic and create trackable Facebook ads. What Is the Facebook Pixel? The Facebook pixel is a piece [...]

This post How to Install and Use the Facebook Pixel: A Guide for Marketers first appeared on .
- Your Guide to the Social Media Jungle

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How to Use Facebook Groups for Business: A Guide for Marketers

Want to use a Facebook group for business? Wondering how to promote your products and services in Facebook groups? Whether you create a Facebook group or join one managed by someone else, you can use groups to position yourself, find new customers, and more. In this article, you’ll discover how to use Facebook groups to [...]

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- Your Guide to the Social Media Jungle

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How to Use Facebook Ads Manager: A Guide for Beginners

Thinking about running Facebook ads but don’t know where to start? Want a primer on Ads Manager before running ads? In this article, you’ll learn to navigate the Facebook Ads Manager main menu and discover the basics of creating and analyzing your Facebook ad campaigns. How Do I Set Up My Facebook Ads Manager Account? To [...]

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- Your Guide to the Social Media Jungle

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Effective CTAs: How the thought sequence of a call-to-action affects landing page performance

In this Quick Win Clinic, Flint McGlaughlin optimizes a webpage that provides marriage counseling. The CTA is in a prominent position but fails to achieve significant conversion because the micro-yes sequence was ignored.

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