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Monthly Archives: June 2017

Instagram Location Stories and Hashtag Stories: What Marketers Need to Know

Want to get your Instagram stories seen by more people? Wondering how location tags and hashtags can improve your performance? These Instagram features allow you to add clickable hashtags and location stickers to your stories. In this article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories. Why Location Stickers Are [...]

This post Instagram Location Stories and Hashtag Stories: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Live Audio with Joel Comm, Apple announcements with Jeff Sieh, [...]

This post Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Using Analytics to Improve Your Social Strategy

It’s no secret to marketers that analytics are important, but it’s what you do with your analytics that matters the most. It’s not always easy, but Read more...

This post #SproutChat Recap: Using Analytics to Improve Your Social Strategy originally appeared on Sprout Social.

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Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

A Guide to Visual Content for Social Media [Infographic]
Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today)

What Influencer Marketing Really Costs
Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. Here is pricing information from agencies, talent agents and the social influencers themselves for Instagram, Snapchat and YouTube pricing. Cost is based on many factors including campaign length and price per follower. (Digiday)

New Google Ad Filter Frightens Some Publishers and Ad Tech Players
Google plans to build an ad filter into Google Chrome that will prevent pages from showing ad formats that are determined to be too intrusive. The Coalition for Better Ads will be monitoring these ads. While the intention is to protect users from being bombarded with annoying ads, it may hurt the ad publishers by putting the power into Google’s hands. (AdAge)

LinkedIn Will Now Rewrite Your Profile For You (Seriously)
LinkedIn has a new feature called the “Suggested Summary” tool that will provide you with keywords and phrases to help you get noticed by your target audience. Just by having 40 or more words in your summary ensures you show up in search results, and by using the keywords and phrases from this new tool are also indexed into LinkedIn’s massive search engine. (Business2Community)

Google Has Officially Rolled Out a New Tab-Based Local Panel with Quick Access to Reviews
Google has rolled out a new user experience for the local panel in mobile search results. This means you can now quickly toggle between local business’s overview details and reviews for the business, making it easier to get information about the particular business. (Search Engine Land)

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels
Social media marketing is widely used in business, and Facebook is still the most valued and most used social network channel for both B2B and B2C brands. This report shares commonly used social platforms and the most important paid social media channel for B2B and B2C. (MarketingProfs)

Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement
Placed is an advertising data player that uses opt-in mobile panels to track foot traffic to stores. The location-focused company will still operate independently, but Placed will also report to Snap’s CSO, Imran Khan. The companies will put data sharing, privacy and security guidelines in place to separate advertiser data. (AdWeek)

Facebook Adds Templates for Canvas Ads, Extends iAd-like Format to Collections
Facebook rolled out three new templates where advertisers can create Canvas ads to achieve certain business objectives: get new customers, more in-depth look into a particular product or service and sell products. Also, a Canvas post can act as the main creative showpiece in a shoppable Collection ad. (Marketing Land)

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news. Have something to add? Leave a note in the comments to Tweet to @toprank.

The post Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters appeared first on Online Marketing Blog - TopRank®.

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Facebook Video Retargeting for Live Video and Beyond

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? To explore techniques for retargeting your videos, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

This post Facebook Video Retargeting for Live Video and Beyond first appeared on .
- Your Guide to the Social Media Jungle

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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in the NFL or something?” He responded, “Yeah, that’s Rocky Rochester. He was defensive tackle for the New York Jets in Super Bowl III.”

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13 WordPress Plugins That’ll Save You a Ton of Time

Running a blog requires an insane amount of time. In fact, there’s not enough time in your day to do everything (especially if you have a full-time job, too). From learning new ways to get traffic and scheduling social media posts to building your email list and managing comments, you feel stretched to your limit.(...)

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The Big Top: A New Model for SEO-Driven Content

For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the foundation of most content marketing strategies. [...]

The post The Big Top: A New Model for SEO-Driven Content appeared first on Online Marketing Blog - TopRank®.

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How to Build a Social Media Marketing Funnel for Bloggers

Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel. #1: Define Your Marketing Goal Creating a social media [...]

This post How to Build a Social Media Marketing Funnel for Bloggers first appeared on .
- Your Guide to the Social Media Jungle

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CMWorld Interview: Ann Handley Shares the Secrets to Her Success (with Sass)

We all have the same number of hours in each day. But every once in awhile you find someone that come across a content marketing maven that seems to have the amazing ability to slow down the clock. It’s amazing to witness the things they are able to accomplish before you’ve even finished your morning [...]

The post CMWorld Interview: Ann Handley Shares the Secrets to Her Success (with Sass) appeared first on Online Marketing Blog - TopRank®.

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