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Monthly Archives: June 2017

#SproutChat Calendar: Upcoming Topics for July 2017

Summer’s flying by, but you don’t want to miss this mid-year opportunity to brush up on your social knowledge. This July we’ll be covering a Read more...

This post #SproutChat Calendar: Upcoming Topics for July 2017 originally appeared on Sprout Social.

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#SproutChat Recap: Launching an Influencer Marketing Program

To drive awareness and expose new audiences to your brand, influencer marketing can help you build valuable relationships with consumers across social platforms. But how do Read more...

This post #SproutChat Recap: Launching an Influencer Marketing Program originally appeared on Sprout Social.

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Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]
The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today)

What Influences Consumers to Purchase From Marketing Emails?
A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs)

The Rise of Influencer Marketing in B2B Technology
B2B marketing has definitely shifted with new challenges when it comes to influencer marketing in enterprise technology. To better understand these shifts and get actionable solutions, 10 industry experts have weighed in about implementing and scaling influencer marketing. (TraackrClick here for the Influence 2.0 study from today's video!

See How You Stack Up With Inline Competitive Metrics
Six new metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab in Bing Ads. You can also access these reports via the Bing Ads API. Advertisers can now see how their campaigns, Ad groups and keywords stack up against the competition. (Bing Ads Blog)

Google to Stop Using Information in Gmail to Target Personalized Ads
Google announced that the enterprise version of Gmail and the consumer version will more closely align later this year. Both enterprise and consumer versions of Gmail will not be used to target personalized ads. The ads shown will be based on a user’s settings, including the option to disable personalized ads altogether. (Search Engine Journal)

New Ways to Protect Your Pinterest Account
Pinterest is rolling out a two-factor authentication to everyone in the next few weeks to add security by requiring a verification code every time you log in. You can receive the code via text message, or for added security, download Twilio’s Authy app. If the two-factor authentication is enabled, it works across your entire account on all devices. (Pinterest Blog)

Adobe Is Launching AI-Powered Voice Analytics
Adobe is adding voice analytics to the Adobe Analytics Cloud which will help people better understand how media is consumed via voice-enabled devices. You can track voice usage by intent and add specific parameters and a brand can measure top-of-funnel metrics, as well as trends and patterns at scale over time. (AdWeek)

Messenger Just Added More Fun to Your Video Chats
Facebook Messenger has added new features to video chats. You can now use animated reactions, filters, masks and effects. You can also take pictures of your one-on-one and group video chats and share them with your friends. (Facebook Newsroom)

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news. For more news and expert insights, follow @toprank on Twitter!

The post Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing appeared first on Online Marketing Blog - TopRank®.

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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? To explore the value of using these tools together, I interview Chris Mercer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

This post Creating Advanced Facebook Custom Audiences Using Google Tag Manager first appeared on .
- Your Guide to the Social Media Jungle

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You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy

[Editor’s Note: I am pleased to introduce you to Will Peterson, another new contributor on TopRankBlog.com. Will is an Account Manager that services many of our B2B Enterprise clients. Welcome Will!] Don’t look now, but you’re surrounded by influencers. You may not realize it, and they may not realize it themselves, but you and everyone you work [...]

The post You Know Influencers: 5 Tips to Unlock Powerful Employee Advocacy appeared first on Online Marketing Blog - TopRank®.

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How to Build Backlinks for Your Blog From Quality Sites

Do you want to improve the search rank of your blog? Wondering how to get influential people to link to your cornerstone blog content? Having multiple high-quality websites link to your blog content demonstrates to search engines that your blog offers valuable information. In this article, you’ll discover how to get high-quality, authoritative links back [...]

This post How to Build Backlinks for Your Blog From Quality Sites first appeared on .
- Your Guide to the Social Media Jungle

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Talking at Your Customers vs. Talking to Your Customers

There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation.

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3 Important Ways Social Media Can Boost Your SEO

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and engage every day. But over the years, there’s been [...]

The post 3 Important Ways Social Media Can Boost Your SEO appeared first on Online Marketing Blog - TopRank®.

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4 LinkedIn Mini Case Studies

Are you looking for new ways to make LinkedIn work for your business? Wondering what other businesses are doing with LinkedIn? In this article, you’ll discover how four different companies sustain a successful LinkedIn presence and find tips for building a presence to engage your own audience. #1: Focus on Employee Experiences and Job Opportunities [...]

This post 4 LinkedIn Mini Case Studies first appeared on .
- Your Guide to the Social Media Jungle

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How 7 Startups Skyrocketed to Success with Content Marketing

[Editor’s Note: Please welcome me in joining Anne Leuman to TopRankBlog.com. Anne is a Copywriter that joined TopRank Marketing earlier this year and specializes in creating awesome B2B content for some of our amazing Enterprise clients.] I’d venture to guess that you’re no stranger to content marketing. Content Marketing Institute reports that 89% of all [...]

The post How 7 Startups Skyrocketed to Success with Content Marketing appeared first on Online Marketing Blog - TopRank®.

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