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Monthly Archives: May 2017

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

Do you want more social traffic to your blog posts? Wondering how to tailor your blog post shares for each network? Properly sharing your blog posts via your social media channels will help deliver a steady stream of visitors to your blog. In this article, you’ll discover how to successfully cross-promote your blog posts on [...]

This post How to Promote Your Blog Posts Using Social Media: A Guide for Marketers first appeared on .
- Your Guide to the Social Media Jungle

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#CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare

Each year, Content Marketing World receives hundreds of nominations for the coveted Content Marketer of the Year award. Past winners include Vishal Khanna of Wake Forest Innovations (2015), Bryan Rhoads, Intel Digital Media Labs (2014) and Julie Fleischer of Kraft Foods Group (2013). In 2016, this award went to another truly deserving content marketer, Amanda [...]

The post #CMWorld Interview: Amanda Todorovich Dishes on Creating Impactful Content for Healthcare appeared first on Online Marketing Blog - TopRank®.

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10 Tips to Troubleshoot Your Facebook Ads

Do you advertise on Facebook? Wondering why some of your Facebook ads aren’t working? If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why. In this article, you’ll discover 10 tips to troubleshoot your Facebook ads. #1: Verify You’ve Chosen the Correct [...]

This post 10 Tips to Troubleshoot Your Facebook Ads first appeared on .
- Your Guide to the Social Media Jungle

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Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook news feed changes, Snapchat updates with Carlos Gil, Facebook group discoveries, and other breaking [...]

This post Facebook News Feed Changes, Snapchat Updates, and Facebook Group Discoveries first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Running an Employee Advocacy Program

Marketers know that a happy and engaged employee can be a brand’s number one advocate. However, it can be difficult to get buy in Read more...

This post #SproutChat Recap: Running an Employee Advocacy Program originally appeared on Sprout Social.

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Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

Social Media Use by Generation [Infographic]
Preferences vary by generation - this certainly isn't a well kept secret in the marketing world. So how do you create a message, and choose a medium, that will resonate with your target audience? This infographic shares some ideas. MarketingProfs

Pinterest’s object-recognizing Lens feature now scans QR codes, too
QR codes, like the common cold, never seem to really go away. Pinterest announced this week that their Lens feature will now allow users to scan QR codes that lead to web pages within the Pinterest app, eliminating the need to download a special app to do so. MarketingLand

Bing to Integrate Chatbots into Search Results
Bing is rumored to be integrating chatbots into their search results, and are expected to be announcing this addition at their annual Development conference this week. Developers will be able to use Bing's bot framework to create their own bots, and will also work via Skype. Search Engine Journal

New Study Reveals How the Expectations of Gen Z ‘Are Reshaping Brand Experiences’
A new study from American Express and Forrester examined the brand expectations of Generation Z and found that Gen Y and Gen Z share similar brand expectations in some respects and both value digital experiences. However, they did find that Gen Z was more likely to want to chat with customer service reps over the phone, and are more likely to drop brands for slow responses in online chats. AdWeek

You Can Now Upload Instagram Posts from Outside of the App Itself
Social Media Today reports: "When you go to instagram.com on your mobile device, you can upload an image direct, without having to open the app. At present, it’s still not possible to upload images from the desktop version of the site, but this new functionality may bring that a step closer." Social Media Today

YouTube User Stats From Brandcast 2017: 3 Trends in Video Viewing Behavior
YouTube has released user stats from Brandcast 2017, showing trends in video viewing behavior. For example, there are 75% more channels with more than 1 million subscribers than last year, and watch time of TV channels on YouTube has grown by 50% year-over-year. Think by Google

The State of Voice in Five Charts
eMarketer released new research that showed that Amazon has cornered 70^=% of the voice assistant market with the Echo Dot. Millennials are driving 23.3% voice assistant use, followed by 13.4% of Generation X. Digiday

Limitless Snaps
Snapchat has announced: "Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganizing the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool), and adding a new setting to the timer: infinity!" Snapchat

What were your top digital marketing news stories this week?

We'll be back next week with more top digital marketing news! Have something to share? Tweet us @toprank or leave a note in the comments.

The post Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots appeared first on Online Marketing Blog - TopRank®.

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Facebook Video for Marketers: Strategy for Future Success

Do you create videos for your business? Wondering how to best leverage your videos on Facebook? To explore Facebook video strategy, I interview Jay Baer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]

This post Facebook Video for Marketers: Strategy for Future Success first appeared on .
- Your Guide to the Social Media Jungle

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Los 8 básicos para armar tu estrategia de contenido

Sin duda el Content Marketing es una muy buena opción como estrategia en Social Media y sobre todo porque es potente y eficaz. Claro Read more...

This post Los 8 básicos para armar tu estrategia de contenido originally appeared on Sprout Social.

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Ignored Your Blog for Months? 13 Tips for Getting It Back on Track

Come on, fess up! You’ve done the unthinkable. You’ve let your beloved blog wither in the shadows of neglect. Once a thriving haven of ideas and wisdom for your adoring readers, your blog is now just a wasteland of stale posts. You’re bugged by the numbing guilt that you’ve let yourself down, and even worse,(...)

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#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers

The 2017 Content Marketing Institute and MarketingProfs B2B content marketing research uncovered some fascinating insights this year. One of the most interesting aspects of this research was the techniques B2B marketers are leveraging to better understand their target audiences. And the techniques they aren’t using. When asked which techniques they used to better understand their [...]

The post #CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers appeared first on Online Marketing Blog - TopRank®.

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