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Monthly Archives: May 2017

Local Social Media Marketing With Facebook and Instagram

How do you promote your business locally? Are you using Facebook and Instagram? To explore how to reach a local customer base on social media, I interview Bruce Irving. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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- Your Guide to the Social Media Jungle

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26 Crazy Stories about “OMG!” Opportunities that Blogging Made Happen

Will it all be worth it? You can’t help wondering sometimes. Every spare minute, you’re glued to your computer, reading, writing, doing all you can to grow your blog and build your audience — all on the shaky promise that someday your efforts will pay off. But sometimes, that someday feels far out of reach.(...)

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How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. [...]

The post How to Inspire Your B2B Audience with Killer Content Marketing appeared first on Online Marketing Blog - TopRank®.

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Social Media Metrics: How to Choose and Track What Matters

Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals. In this article, you’ll discover which metrics to track and how to organize them into [...]

This post Social Media Metrics: How to Choose and Track What Matters first appeared on .
- Your Guide to the Social Media Jungle

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CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by  Kampyle found that 87% of customers think [...]

The post CMWorld In-Flight Content Guide: Creating a Memorable Content Experience appeared first on Online Marketing Blog - TopRank®.

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How to Run an Instagram Story Takeover

Want to reach more people with your Instagram stories? Have you considered hosting an Instagram Story takeover to grow a larger following? Collaborating with highly engaged Instagram users will introduce their followers to your content. In this article, you’ll discover how to plan and execute an Instagram Story takeover. What’s an Instagram Story Takeover? Instagram [...]

This post How to Run an Instagram Story Takeover first appeared on .
- Your Guide to the Social Media Jungle

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8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social [...]

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2017 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays [...]

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- Your Guide to the Social Media Jungle

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The Secret to Creating Scalable, Quality Content and Better CX – Infographic

A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and asks, “Excuse me, can you show me where the top of the funnel is? I need to be confronted by every touchpoint of your predetermined sales process before I can purchase something”. Not [...]

The post The Secret to Creating Scalable, Quality Content and Better CX – Infographic appeared first on Online Marketing Blog - TopRank®.

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6 Facebook Remarketing Tactics That Work

Looking for a way to re-engage past customers and prospects on Facebook? Wondering how to use remarketing to deliver behavior-based messaging to specific audiences? If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests. In this article, you’ll [...]

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- Your Guide to the Social Media Jungle

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