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Monthly Archives: May 2017

10 Infographics to Guide Your Content Marketing Strategy

Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall [...]

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The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees your content and who doesn’t. In this article, you’ll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility. #1: How Facebook’s News Feed Algorithm Ranks [...]

This post The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure first appeared on .
- Your Guide to the Social Media Jungle

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Report: Social Media Examiner 2017 State of Social Media Marketing

The past 12 months have been big for social media marketers. Each social platform has seen significant changes or upgrades creating opportunity, and adding complexity for many marketers. Facebook introduced live video, Twitter made it easier to fit your message in 140 characters, Snapchat added collaboration features and Pinterest launched promoted video. The question on many [...]

The post Report: Social Media Examiner 2017 State of Social Media Marketing appeared first on Online Marketing Blog - TopRank®.

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Visual Content and Social Media Marketing: New Research

Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content marketers are focusing on. #1: Visuals Reinforce [...]

This post Visual Content and Social Media Marketing: New Research first appeared on .
- Your Guide to the Social Media Jungle

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Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps

[Editor’s Note: This is the first post from one of the newer members of our team, Emily Hinderaker. Emily joined TopRank Marketing earlier this year as a Marketing Copywriter.] The one item that marketers crave above everything else is information about their prospects. Often, there is even a dollar amount assigned to gaining access to a [...]

The post Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps appeared first on Online Marketing Blog - TopRank®.

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Facebook Mobile Video: What Marketers Need to Know

Want more traction with your Facebook videos? Have you seen the new video-only feed on Facebook’s mobile app? Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait. In this article, you’ll discover what the new Facebook mobile video tab is and find 14 ways [...]

This post Facebook Mobile Video: What Marketers Need to Know first appeared on .
- Your Guide to the Social Media Jungle

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Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher, we explore Instagram location and hashtag stories with Peg Fitzpatrick, autoplay video ads on Pinterest with [...]

This post Instagram Location and Hashtag Stories, Pinterest Autoplay Video Ads, and New Twitter Direct Message Cards first appeared on .
- Your Guide to the Social Media Jungle

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#SproutChat Recap: Incorporating Snark Into Your Social Strategy

In a social-first era, more and more brands are coming out of their shell and becoming a little more brazen in their activity. This Read more...

This post #SproutChat Recap: Incorporating Snark Into Your Social Strategy originally appeared on Sprout Social.

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Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.

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Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution

Content Marketing Stats: The State of Content Marketing in 2017 [Infographic] This infographic from our friends at MarketingProfs uncovers top content trends for B2B and B2C marketers in 2017. You’ll find insights on everything from top channels to budgeting and content goals.  (MarketingProfs) Twitter is Offering Advertisers More Tools to Engage Consumers With Direct Messages [...]

The post Digital Marketing News: State of Content, Direct Ads on Twitter & Google Attribution appeared first on Online Marketing Blog - TopRank®.

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